After months of nonsense and at times even flat out lies, Awakend has finally begun shipping its Zenith weight loss supplement.
Just one problem… the shipped Zenith has completely different ingredients to what Awakend has been marketing since August.
Awakend’s whole Zenith marketing schtick was bringing back a product tied to patent dispute litigation stretched over a decade.
Said patent expired earlier this year, but the dispute isn’t set to be resolved until next March.
The patent in question pertains to Trisynex, a “polysaccharide cellulosic blend”. Specifically, Trisynex is “a dietary supplement of modified cellulose and cetylated fatty acids”.
Up until very recently, this was Zenith’s nutritional label as provided to Awakend distributors:
Each Zenith capsule includes 1200mg of “Zenith complex”, made up of a “proprietary blend of viscous polysaccharides and cetylated fatty acids”.
Over the past week Awakend distributors began to receive shipments of Zenith.
Here’s the label on shipped bottles of Zenith:
Zenith still contains “Zenith complex”, but now it’s 1200mg of combined hydroxypropyl methylcellulose and Celadrin.
Celadrin is an cheap and readily available anti-inflammatory supplement that targets joints:
As far as I know, Celadrin wasn’t in the original Trisynex formulated product that Awakend claims to be bringing back to market.
Things get even murkier when we take a look at TrimFit’s product label:
TrimFit is Trisynex marketed and sold by First Fruits Business Ministries (the other side of the Trisynex patent dispute litigation).
Trimfit is 900mg of hydroxypropyl methylcellulose, a “polysaccharide cellulosic blend”.
In other words, Awakend are “diluting” their Trisynex formulation with Celadrin – which wasn’t disclosed to distributors prior to purchase.
If my primary goal is weight loss and I don’t have mobility issues, why do I need Celadrin? I also don’t believe Celadrin was in the original Max WXL formula – but I could be wrong.
Ongoing patent dispute issues aside, Zenith is also marketed on the 2009 study pertaining to Trisynex.
Supplementation with a proprietary blend of modified cellulose and cetylated fatty acids during an 8-week weight loss program exhibited favorable effects on adipocytokines and regional body composition.
Trisynex is cited in the study but not Celadrin. “Cetylated fatty acids” are mentioned as above, but there’s no indication it’s the same formula.
In any event, Awakend including Celadrin in Zenith raises the question of just how much Trisynex there is in the product.The exact ratio of Trisynex and Celadrin in Zenith is not disclosed.
As for Celadrin, this is potentially another wormhole but it was originally owned by Imagenetix. The current trademark appears to be owned by TriPharma (now dba Vietal Nutrition).
A bottle of 120 TrimFit capsules retails for $39.95 ($31.96 on monthly autoship).
Celadrin is available for as little as $13.39 for 90 capsules.
Two bottles of Zenith, purportedly a monthly supply, will set you back $135 as an Awakend distributor.