Viiva operates within the weight reduction and journey MLM niches and are based mostly out of Utah within the US.
Viiva’s web site fails to offer administration particulars, nevertheless a linked press-release identifies Joe Zhou as its founder.
Zhou seems to have purchased into Viiva a few yr in the past, which is when the corporate modified its title from Tavala.
Tavala launched again in January 2017 and was headed up by CEO Kent Wooden. Viiva’s October press-release identifies Wooden as Viiva’s ‘chairman and one of many firm’s co-founders.’
Steinway Huang was lately appointed CEO of Viiva, after beforehand serving as Chief Safety Officer.
Joe Zhou seems to have his MLM roots in NuSkin China. Viiva distributors “Dave and Pleasure” declare Zhou was
the highest distributor for NuSkin in China throughout the time China represented 30-32% of NuSkin’s revenues and 80% of that got here from Joe’s downline.
Nu Pores and skin would later come beneath fireplace in China for working as a pyramid scheme.
Dave and Pleasure declare Zhou (proper) then
moved to an govt place with one other firm and arrange a direct gross sales community crew that grew a female hygiene product to over 1 Billion in gross sales.
Oddly sufficient, the corporate title isn’t disclosed.
In 2009 Zhou launched JM, which might later go on to merge with Ocean Avenue in 2014.
By 2015 the merger had devolved into a company catastrophe.
BehindMLM reviewed what was left of JM Ocean Avenue a yr later in 2016.
Based mostly on its enterprise mannequin, we concluded JM Ocean Avenue was a pay to play autoship recruitment scheme.
Though its utterly useless within the US, JM continues to function elsewhere on the earth. Whether or not Joe Zhou remains to be concerned is unclear.
Evaluation of Tavala’s outdated web site properties recommend nothing a lot was happening previous to the Viiva reboot.
In response to Viiva’s web site, the corporate is energetic within the US, Canada, the Bahamas, China, Hong Kong, Taiwan and Thailand.
Learn on for a full evaluation of Viiva’s MLM alternative.
Viiva’s Merchandise
Viiva continues Tavala’s product vary of weight reduction dietary supplements, with an emphasis on breakfast.
Viiva sells wholesome tasty nutritious breakfast and weight reduction merchandise.
No concept what the logic is behind it, however once I went to browse Viiva’s on-line retailer as a retail buyer the location demanded a promo code.
With out a promo code I couldn’t browse Viiva’s product vary.
I needed to waste my time looking for a promo code, which was not appreciated.
The cynic in me believes Viiva’s promo codes are in reality simply affiliate referral hyperlinks in disguise. I’m additionally undecided why a ten% low cost is obtainable if promo codes are obligatory.
In any occasion, weight reduction merchandise options on Viiva’s web site embrace:
- P3 Probiotic Kiiks – “helps steadiness wholesome flora in your digestive system”, retails at $55 for a field of thirty single-serve sachets
- Plant Base (Chocolate and Vanilla) – “a nutritious protein base to maintain you feeling full, targeted and energized”, retails at $100 for a field of thirty single-serve pouches
- Amazon Superfruit Kiiks – “antioxidants assist shield cells, steadiness the immune system and struggle indicators of getting older”, retails at $75 for a pouch of thirty single-serve sachets
- Trim Max Kiiks – “assists with weight administration, urge for food suppression and power however with a little bit extra depth”, retails at $75 for a pouch of thirty single-serve sachets
- Trim Kiiks – “assists with weight administration, urge for food suppression and power”, retails at $75 for a pouch of thirty single-serve sachets
- Inexperienced Energy Kiiks – “greens enhance psychological readability, bodily power and digestive well being”, retails at $75 for a pouch of thirty single-serve sachets
- Further Smile – “fluoride and peroxide free and brings collectively a novel mixture of oral care elements to assist shield your enamel”, retails at $22 for a twin pack
Viiva weight reduction breakfast merchandise are additionally obtainable in numerous bundle packs. The corporate claims all of its weight reduction ‘merchandise are manufactured in FDA GMP services.’
Viiva additionally markets entry to a reduction journey reserving platform, though for some odd cause its hosted on a separate web site.
Via Viiva Journey, the corporate markets
a membership service which offers unbeatable reductions on all issues journey: flights, inns, rental automobiles, cruises, actions, and extra!
Viiva Journey retail membership prices $79.95 after which $70 yearly.
Viiva’s Compensation Plan
Viiva fail to offer the general public compensation documentation on their web site.
The next evaluation has been put collectively based mostly on a 2019 compensation plan presentation by Viiva COO and CFO Devin Glazier.
Recruitment Commissions
Viiva pays a Quick Begin bonus on first orders locations by personally recruited associates.
Initially recruitment fee charges for Viiva associates are decided by how a lot PV they generated of their first 30 days.
- generate 250 to 999 PV in your first thirty days and earn a ten% Quick Begin bonus
- generate 1000 PV or extra and obtain a 15% Quick Begin Bonus
After a Viiva associates first thirty days, recruitment fee charges are decided by their month-to-month autoship order:
- have a standing 120 to 249 PV month-to-month autoship and earn an ongoing 10% Quick Begin bonus
- have a standing 250 PV or increased month-to-month autoship order and earn an ongoing 15% Quick Begin bonus
Residual Commissions (binary)
Viiva pays residual commissions through a binary compensation construction.
A binary compensation construction locations an affiliate on the high of a binary crew, cut up into two sides (left and proper):
The primary stage of the binary crew homes two positions. The second stage of the binary crew is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary crew are generated as required, with every new stage housing twice as many positions because the earlier stage.
Positions within the binary crew are crammed through direct and oblique recruitment of associates. Notice there is no such thing as a restrict to how deep a binary crew can develop.
On the finish of every week Viiva tallies up new gross sales quantity on either side of the binary crew.
Associates are paid “as much as 10%” of gross sales quantity matched on either side of the binary crew.
Any leftover quantity on the stronger binary crew facet is carried over into the next week.
Matching Bonus
Viiva pays a Matching Bonus on residual commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel crew, with each personally recruited affiliate positioned instantly beneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel crew.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Viiva caps the Matching Bonus down 9 ranges of recruitment.
- Ranks 1 and a couple of with a standing 60 PV autoship order earn a 5% match down three ranges of recruitment (doubled to 10% if they’ve a 240 PV autoship order)
- Ranks 3 to six with a standing 120 PV autoship order earn a 5% match down three ranges of recruitment (doubled to 10% if they’ve a 240 PV autoship order)
- Ranks 7 to 12 with a standing 240 PV autoship order earn a ten% match down six ranges of recruitment
- Ranks 13 to 18 with a standing 240 PV autoship order earn a ten% match down six ranges of recruitment and 5% down one other three ranges
Notice that Viiva don’t present rank qualification standards to most of the people.
Pay+ Bonus
The Pay+ Bonus is an identical bonus on gross sales quantity generated down 4 ranges of recruitment in your largest personally recruited affiliate (by gross sales quantity).
The Pay+ Bonus is capped at $1500 a month.
The precise matching bonus paid out is set by a Viiva associates month-to-month autoship order:
- preserve a standing 120 PV month-to-month autoship order and obtain a 5% Pay+ Bonus fee
- preserve a standing 240 PV month-to-month autoship order and obtain a ten% Pay+ Bonus fee
World Bonus Pool
Viiva takes 2% of company-wide gross sales quantity and locations it into the World Bonus Pool.
The World Bonus Pool is paid out every quarterly based mostly on shares, which associates ranked 13 to 18 can purchase:
- Rank 14 associates obtain one share
- Rank 15 associates obtain two shares
- Rank 16 associates obtain three shares
- Rank 17 associates obtain 4 shares
- Rank 18 associates obtain 5 shares
Viiva associates earn an extra share within the World Bonus Pool per
- every personally recruited Elite Model Associate; and
- every personally recruited Elite Supervisor.
Elite Model Supervisor and Elite Supervisor are ranks inside Viiva’s compensation plan. Once more, Viiva fails to reveal affiliate rank qualification standards.
Notice that complete obtainable World Bonus Pool shares per quarter per Viiva affiliate are capped at twenty.
Becoming a member of Viiva
Viiva affiliate membership is $35.
Elective Enrollment Packs can be found, ranging in worth from $200 (Begin Pack) to $1500 (Construct Pack w/ Journey).
The first distinction between Viiva’s Enrollment Packs is bundled merchandise.
Notice {that a} standing 120 PV autoship order can be required as a way to achieve full entry to Viiva’s compensation plan.
This equates to roughly $120 in product spend every month (will be as a lot as $225).
Conclusion
Our main criticism of Joe Chou’s JM Ocean Avenue alternative is unfortunately retained in Viiva.
That is straight from Viiva’s firm web site FAQ:
1) Q: What’s a month-to-month subscription?
A: It’s an computerized order created on-line or through cellphone that ships routinely each month.
2) Q: How lengthy does my subscription order maintain me energetic?
A: 30 days.
That’s obligatory affiliate autoship, which Viiva consult with as “subscriptions”.
By forcing associates to buy merchandise every month Viiva undercuts the retail facet of the enterprise.
Traditionally when an MLM firm forces affiliate product purchases, retail is ignored in favor of constructing downlines of associates on autoship.
As per FTC pointers, an MLM firm with out vital retail exercise happening is a pyramid scheme.
On the product facet of issues Viiva is way what you’d count on from a weight reduction themed MLM firm.
Though I’ll say the deal with breakfast does differentiate Viiva considerably.
I’m undecided if there’s meal plans for the remainder of the day included. If not, that may be a misplaced alternative for the corporate to look into.
The journey facet of Viiva seems to be a “me too” providing. That is evidenced by there being nothing about journey on Viiva’s most important web site.
The retail focus of Viiva’s journey engine is virtually zero. It seems to be little greater than an choice for associates so as to add to their month-to-month autoship quota.
Given the present regulatory deal with MLM corporations with out vital retail gross sales exercise, AdvoCare and Neora (disputed) come to thoughts, it boggles why Joe Zhou thought it a good suggestion to launch Viiva within the US.
Regulation of affiliate autoship recruitment pyramid schemes is rather more lax in Asia, which I presume like JM is Viiva’s core focus market.
As with all recruitment targeted MLM alternatives, Viiva will crumble as soon as stated recruitment dies down.
Step one of that is these on the backside of the company-wide affiliate base being unable to recruit to make up their losses.
Ultimately they cease paying for his or her month-to-month autoship order, which suggests these above them cease getting paid.
As soon as this chain impact has filtered up excessive sufficient, an irreversible collapse is triggered.
As evidenced by court docket filings in each the AdvoCare and Neora FTC instances, MLM pyramid schemes inevitably end result within the majority of contributors shedding cash.