Personal care + Instagram influencer marketing?


Univia function within the private care MLM area of interest and, in line with the corporate’s Insurance policies and Procedures, are based mostly out of Utah within the US.

The Florida handle offered on the Univia web site seems to be for product returns solely.

Univia fails to offer any govt data on their web site. The Univia web site does have an “about part” but it surely solely comprises advertising and marketing data.

Additional analysis reveals Kevin Hafen credited as Univia’s CEO.

Hafen doesn’t appear to have an MLM historical past so far as I can see. In truth apart from a Fb profile deserted since 2016, Hafen doesn’t appear to have any digital footprint in any respect.

It’s all the time a bit unusual when a no person immediately pops up because the CEO of an MLM firm, so I’m flagging this as considerably suspicious.

As all the time, if an MLM firm isn’t overtly upfront about who’s operating or owns it, suppose lengthy and onerous about becoming a member of and/or handing over any cash.

Univia Merchandise

Univia market a variety of private care merchandise.

We produce merchandise that work!

Botanical and natural extracts like Canadian willowherb and inexperienced tea are utilized in our product line and paired completely with a number of patented components to provide you outcomes.

It’s one of the best of nature with the facility of science.

  • Revitalize Night time – “a water-based intense gel moisturizer designed to work in a single day to scale back the looks of fine strains and wrinkles and to provide your pores and skin a youthful, extra radiant look”, retails at $98 for a 15 ml bottle
  • Revitalize Defy – “comprises components that work to ship fast outcomes to enhance look within the delicate pores and skin across the eyes whereas working to scale back indicators of ageing”, retails at $70 for a field of 15 dual-use sachets
  • Revitalize Masks – “detoxify, redefine pores and nourish the pores and skin with important minerals and antioxidants”, retails at $89 for a 120 ml tub
  • Day Gel Cleanser – “cleans your pores and skin, deep down, eradicating dust, particles and make-up with out irritation”, retails at $39 for a 50 ml tub
  • Revitalize Day – ” designed to moisturize, revitalize and rejuvenate your pores and skin”, retails at $94 for a 30 ml tub
  • Revitalize Lash & Forehead – “strengthen the hair follicles of eyelashes and eyebrows, encouraging them to develop in thicker, fuller, and longer”, retails at $65 a bottle
  • Revitalize Facial Wipes – “give your face that clear and contemporary feeling with our revitalizing facial wipes”, retails at $73 for a bath
  • Revitalize Lip –  “boosts lip quantity, lowering fine strains and hydrating to create smoother fuller lips”, retails at $56 a bottle

Univia merchandise are additionally accessible via a Univia Magnificence Field bundle.

Univia’s advertising and marketing materials states the merchandise are manufactured within the USA through an undisclosed third-party producer.

The Univia Compensation Plan

Univia’s compensation plan combines retail and recruitment gross sales with a residual unilevel backend.

A Technology Bonus expands the usual unilevel group depth. A number of performance-based bonuses are additionally accessible.

Univia Affiliate Ranks

There are ten identified affiliate ranks inside Univia’s compensation plan:

  • Energetic Influencer
  • Premium Influencer
  • Senior Influencer
  • Elite Influencer
  • Grasp and International Influencer
  • Royal Influencer
  • Bronze Icon
  • Silver Icon
  • Gold Icon
  • Platinum Icon

Notice that Univia don’t present rank qualification standards for any of their affiliate ranks.

Retail Commissions

Univia associates are paid a fee after they promote merchandise to retail clients.

This consists of most well-liked clients, who’re retail clients on month-to-month autoship (in change for a reduction).

Retail commissions are paid out because the distinction between the retail/most well-liked buyer price and the wholesale price of merchandise ordered.

Enhanced Bonus

The Enhanced Bonus is a proportion bonus on gross sales quantity generated by retail clients (consists of most well-liked clients) and an affiliate’s personal orders.

  • generate 300 PV to 499 PV a month in private purchases and retail orders and obtain a 5% Enhanced Bonus
  • generate 500 to 999 PV a month in private purchases and retail orders and obtain a ten% Enhanced Bonus
  • generate at the very least 1000 PV a month in private purchases and retail orders or 5000 GV in downline gross sales quantity, and obtain a 15% Enhanced Bonus

Recruitment Commissions

Univia associates are paid a recruitment fee after they recruit associates who join with an influencer pack.

The instance offered in Univia’s solely accessible compensation plan documentation is $200 paid on a Prosperity Pack.

On the time of publication the Univia web site particulars three influencer packs; Primary, Premium and Professional.

Presumably recruitment commissions are paid on these packs however Univia haven’t up to date their compensation plan materials since October, 2018.

A 5% residual recruitment fee is paid on ongoing orders by recruited associates, paid down two ranges of recruitment (unilevel).

Residual Commissions

Univia pays residual commissions through a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the prime of a unilevel group, with each personally recruited affiliate positioned straight underneath them (degree 1):

If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel group.

If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.

Univia caps payable unilevel group ranges at seven.

Residual commissions are paid out as a proportion of gross sales quantity generated throughout these seven ranges, based mostly on rank:

  • Energetic Influencers earn 5% on degree 1 (personally recruited associates)
  • Premium Influencers earn 5% on ranges 1 and a couple of
  • Senior Influencers earn 5% on ranges 1 to three
  • Elite Influencers earn 5% on ranges 1 to 4
  • Grasp and International Influencers earn 5% on ranges 1 to five
  • Royal Influencers earn 5% on ranges 1 to six
  • Icons earn 5% on ranges 1 to 7

Test Match

Elite Influencer and better ranked Univia associates qualify for a Test Match on downline residual fee earnings.

The Test Match is paid between 5-20% on degree 1 and 5-15% on degree 2.

Aside from the Test Match ranging from the Elite Influencer rank, Univia don’t present particular percentages per rank.

Technology Bonus

The Technology Bonus permits a Univia affiliate to earn past the primary seven ranges of their unilevel group.

A era is outlined when an affiliate of particular rank is present in a unilevel group leg.

Notice that Univia’s compensation plan materials fails to specify which rank triggers a era.

In any occasion, when this ranked affiliate is discovered, they cap off the primary era for that unilevel group leg.

The second era then begins instantly after them.

If no second ranked affiliate is discovered within the leg, the second era extends down the total depth of the leg.

If a second ranked affiliate is discovered, they cap off the second era and the third begins after them.

Utilizing this generational construction, a Univia affiliate is ready to earn on as much as 4 generations per unilevel group leg:

  • International Influencers earn 2% on as much as two generations per leg
  • Royal Influencers earn 3% on as much as three generations per leg
  • Icons earn 4% on as much as 4 generations per leg

Icon Bonus

Univia take 1% of company-wide gross sales quantity and place it into an Icon Bonus Pool.

The 1% pool is then break up into 4 smaller swimming pools, shared equally amongst Univia’s Icon ranked associates:

  • Bronze Icons obtain a share in a 20% pool
  • Silver Icons obtain a share in a 20% pool
  • Gold Icons obtain a share in a 20% pool
  • Platinum Icons obtain a share in a 40% pool

Notice that shares in beforehand earned shares are retained. I.e. a Platinum Icon maintains a share in all 4 swimming pools.

Way of life Rewards

The Univia compensation plan refers to “journeys, recognition and merch”.

No particular particulars are offered.

Becoming a member of Univia

Primary Univia affiliate membership is $49.

New associates also can optionally join through the next “influencer packs”:

  • Primary Influencer Pack – $297
  • Premium Influencer Pack – $497
  • Professional Influencer Pack – $797

The Premium and Professional Influencer Packs come bundled with necessary $249 a month “Primary Magnificence Field” autoship.

Regardless of the autoship being necessary upon signing up, Univia states it may be “cancelled at any time”.

Conclusion

My general impression of Univia is that it’s a fairly vanilla expertise. Which doesn’t actually click on with the corporate’s entire “Instagram influencer” advertising and marketing technique.

Univia’s Founders carry their expertise of constructing on-line manufacturers and bridge the hole between profitable social promoting and the face-to-face method many are used too.

With social media the way in which it’s, there’s no excuse to having the ability construct your individual empire!

We actually have the world at our finger ideas, we have now the facility to take management of our personal earnings, and our day by day grind!

Are you able to make that change? DM us if you’re!

Yeah so in case you’re going to go along with that advertising and marketing pitch, most likely finest to have at the very least some form of social media presence to again it up.

Univia does have social media accounts, however they solely got here into existence a couple of months in the past. The place is the social proof expertise from “Univia’s founders”?

The shortage of govt data offered on Univia’s web site is telling. As is Kevin Hafen having no digital footprint.

The way you going to be the CEO of a social media advertising and marketing MLM firm and have zero social media presence?

On the compensation plan of issues nothing notably stood out besides necessary autoship on Premium and Professional Influencer Packs. Why?

Honest sufficient they are often cancelled by why pressure your associates onto them to start with?

The remainder of the plan is definitely pretty well-balanced and does present enough incentive for retail gross sales. With out affiliate rank standards nonetheless, I can’t precisely gauge whether or not there’s a robust sufficient retail focus or not.

Which brings me to my subsequent level – why is there no compensation plan materials on the Univia web site?

The one official compensation materials accessible are movies on Univia’s YouTube channel, relationship again from December 2018.

Y’all alleged to be social media rockstars, so why is there so little data on the market even months out from launch?

Not adequate.

Pure conjecture on my half, however I get the sense Univia took place after somebody was shopping Instagram and thought “perhaps I can get a chunk of that”.

Kim Kardashian tradition is rampant on social media and it’s no secret that product promotion is huge enterprise – for the suitable folks and the suitable manufacturers.

Univia attaches merchandise put collectively by who is aware of who, and has been let free on Instagram. With minimal further data offered, or any sense of a long-term sport plan.

It comes throughout as extra of a “what if?” enterprise (for the homeowners) and as an MLM alternative I’m simply not seeing it stick long-term.