Tapestri operates within the cellular app MLM area of interest.
The corporate doesn’t present a company handle on its web site. Tapestri’s web site Phrases & Situations nevertheless listing a PO Field handle in Naperville, Illinois.
Heading up Tapestri is founder Walter Harrison (proper).
As per Harrison’s Tapestri company bio, he has “over a decade of expertise monetizing information”.
I couldn’t discover something MLM associated on Harrison outdoors of Tapestri, so I imagine that is his first MLM enterprise.
Learn on for a full assessment of Tapestri’s MLM alternative.
Tapestri’s Merchandise
Tapestri markets a free app that passively tracks and collects location information as soon as put in.
This information is purportedly nameless and, as per Tapestri’s advertising and marketing materials;
permits shoppers … to know their very own location conduct, and the motion patterns of individuals and positioned round them.
How many individuals are in Complete Meals proper now? Is my health club crowded? Is there a line on the Taco truck?
Tapestri declare use of their app will earn customers “an estimated $5 to $25 a month”.
Tapestri’s Compensation Plan
Tapestri app customers earn $1 a month per lively person of the app they refer.
The MLM aspect of the enterprise requires fee and upkeep of a $9.99 month-to-month charge.
Tapestri’s MLM compensation plan extends commissions down one degree of recruitment.
That is the equal of incomes on two unilevel group ranges (ignore the third degree on the diagram beneath).
The primary degree of the unilevel group are the app customers and affiliate app customers you refer/recruit.
The second degree of the unilevel group are app customers and affiliate app customers that associates in your first unilevel group refer/recruit.
Tapestri associates who’re updated with month-to-month charges earn an additional $1 per app person on degree 2 of the unilevel group.
This contains each app customers and affiliate app customers.
Notice that recruited Tapestri associates should not required to put in the Tapestri app.
If a Tapestri affiliate isn’t utilizing the app, no month-to-month $1 fee is generated from their place within the unilevel group.
Matching Bonus
Tapestri “Tremendous Associates” earn a 50% matching bonus on earnings of associates on ranges 1 and a pair of of their unilevel group.
To qualify as a Tremendous Affiliate, a Tapestri affiliate should recruit and preserve ten lively associates.
An lively affiliate is an affiliate who’s updated with charge funds.
Tremendous Affiliate Pool
Tapestri enrolls associates who join with out a referral hyperlink to Tremendous Associates (see Tremendous Affiliate qualification in “Matching Bonus” above).
Tapestri doesn’t disclose how non-referral hyperlink associates who join are particularly distributed.
Becoming a member of Tapestri
Tapestri affiliate membership is $9.99 a month.
Tapestri Conclusion
Tapestri represents it generates income through promoting nameless location information to consumers unknown.
The shortage of transparency behind who’s purportedly shopping for Tapestri’s collected information is the enterprise’ weak level.
From a aggressive standpoint, I get why this data isn’t disclosed.
As an MLM alternative nevertheless, Tapestri needs to be in compliance with the FTC Act.
The solely approach for shoppers (each associates and non-affiliate app customers) to be assured exterior income is being generated, is for Tapestri to supply some degree of transparency.
This could possibly be so simple as an audited month-to-month report offering generalized income figures. No particular consumers or marketplaces want be recognized.
Personally I’m not an knowledgeable on monetization of location information. However it does appear far-fetched to supply as much as $25 a month on anonymized location monitoring information.
How precious is that information to presumably companies who Tapestri plan to pitch the info to?
If I’ve missed one thing and there’s a use-case {that a} enterprise couldn’t in any other case get hold of and hold monitor of, let me know within the feedback beneath.
The rationale I’m questioning the represented worth of Tapestri’s collected information is the $9.99 affiliate charge charged. I’m conscious there’s a “founder’s promotion” presently accessible that waives the charge for a yr, however I haven’t included it because it’s not a part of the common providing.
What I can say with confidence is it doesn’t value Tapestri $9.99 a month per affiliate to current backoffice information. The truth is I’d be stunned if it was anyplace close to $1 a month.
That places a giant query mark on whether or not collected affiliate charges are getting used to fluff up cash paid to app customers, supposedly on information gross sales to undisclosed third-parties.
If Tapestri winds up topping up commissions paid out as a result of purchaser income is both non-existent or peanuts – that’s not solely a violation of the FTC Act, it’s functionally a Ponzi scheme.
I’d be much more involved about this if common app customers have been charged something. They aren’t, however recycling of affiliate charges past acknowledged commissions continues to be recycling of affiliate income.
One factor I haven’t addressed but is Walter Harrison’s place as Chief Income Officer of Complementics.
Complementics is the results of a merger between Harrison’s former firm, Progress Methods, and eContext in 2015.
As of 2018, Complementics claims it “manages information from greater than 1B gadgets”.
Complementics Location Analytics provides superior options for cellular information monitoring.
Utilizing mobile triangulation, we will monitor as much as 25+ occasions per day with foreground monitoring, and as much as 100 occasions per day with background monitoring.
Knowledge collected is enriched through eContext, the world’s largest semantic textual content classification engine, and options deterministic matching, as effectively.
Admittedly none of meaning something particularly to me.
What I do know although is Complementics isn’t talked about anyplace on Tapestri’s web site. I’ve to presume there’s some cross-over although – which begs the query:
With entry to 1 billion gadgets already as of three years in the past (how Complementics has entry to those gadgets is a thriller), why the necessity for a separate Tapestri app?
The excellent news is given common commissions are tied to make use of of the Tapestri app, Tapestri pyramid scheme considerations are dominated out.
That mentioned I’d nonetheless hate to see a ton of app customers roped into Tapestri, just for the FTC to return in at a later date and discover gross sales of knowledge weren’t taking place.
Or in the event that they have been, to not the extent they have been funding app commissions paid out.
To that finish Tapestri wants to deal with its present lack of transparency. Method with warning.