SuperLife World operates in the nutritional supplement MLM niche.
The company is based out of Malaysia and headed up by CEO and founder Lai Tek Kean.
Possibly due to language barriers I was unable to put together an MLM history for Kean (right).
Despite being a Malaysian company, according to Alexa SuperLife World is primarily active in Nigera (59% of web traffic).
Read on for a full review of SuperLife World’s MLM opportunity.
SuperLife World’s Products
SuperLife World markets three nutritional supplements on their website:
- SuperLife Total Care 30 – “prides itself as the origin of stem cell in treatment and prevention of diseases”
- SuperLife Colon Care 15 – “enhances the health of your colon with essential ingredients such as Fibersol-2, Chlorophyll, Amla Extract, Green Apple Powder, Beet Root Powder, Aloe Vera Powder, Astaxanthin, Grape Seed Powder, Milk Thistle Extract, Psyllium Husk Powder, Probiotics and Multivitamins”
- SuperLife Immune Care – “a proprietary blend of nature’s finest ingredients, powered with AFA Concentrate and Co-Q10”
Note that SuperLife World does not provide retail pricing for any of its products.
As far as I can tell, the products are only purchasable by SuperWorld Life affiliates.
SuperLife World’s Compensation Plan
SuperLife World do not provide a copy of their compensation plan on their website.
The following analysis has been put together based off an official SuperLife World presentation sourced from an affiliate.
SuperWorld Life affiliates sign up and pay a fee.
- Starter – $61
- Star – $110
- Supreme – $440
- Super – $1100
Commissions are paid when they recruit others who do the same.
Recruitment Commissions
SuperWorld Life affiliates are paid to recruit new affiliates.
- Starter affiliates earn $12.50 when they recruit a new Starter affiliate, $15 for a Star, $30 for a Supreme and $40 for a Super
- Star affiliates earn $15 when they recruit a Starter affiliate, $30 for a Star, $60 for a Supreme and $80 for a Super
- Supreme affiliates earn $15 when they recruit a Starter affiliate, $30 for a Star, $140 for a Supreme and $160 for a Super
- Super affiliates earn $15 when they recruit a Starter affiliate, $30 for a Star, $140 for a Supreme and $350 for a Super
Residual Recruitment Commissions (coded)
Upline SuperWorld Life affiliates earn residual commissions when lower ranked downline affiliates recruit higher ranked affiliates.
E.g. If a Star affiliate recruits a Super affiliate, they earn their $80 commission.
The maximum recruitment commission paid on a Super affiliate is $350, so there is still $270 to be paid out.
The system searches upline for either a Supreme or Super affiliate to pay the remaining balance out to.
If a Supreme affiliate is found first, they receive $80 ($160 – $80). The system then searches further upline for a Super affiliate to pay the remaining $190 out to ($350 – $160).
If a Super affiliate is found first, they receive the full $270 outstanding balance.
Residual Recruitment Commissions (binary)
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Residual binary commissions are tied to sales volume (PV).
Sales volume is tied to placement of recruited affiliates within the binary team.
- a Starter generates 50 PV
- a Star generates 100 PV
- a Supreme generates 400 PV
- a Super generates 1000 PV
At the end of each day SuperLife World tallies up new sales volume on both sides of the binary team.
Residual binary commissions are generated for each 50 PV matched on both sides of the binary team.
- Starters earn $9 on their first match and $2 for matches two to twenty
- Stars earn $9 for their first to fourth match and then $2 up to fifty-six matches
- Supremes earn $9 for their first to eighth match and then $3 up to one hundred and ninety-eight matches
- Supers earn $9 for their first to twentieth match and then $4.50 for each subsequent match
Note that the following daily and monthly residual binary income caps also apply:
- Starters can earn up to $47 a day and $1410 a month
- Stars can earn up to $140 a day and $4200 a month
- Supremes can earn up to $642 a day and $19,260 a month
- Supers have no income cap
Key-In Bonus
The Key-In Bonus is an additional recruitment bonus paid only to Super affiliates.
- recruit a Starter affiliate and receive $1.50
- recruit a Star affiliate and receive $3
- recruit a Supreme affiliate and receive $12
- recruit a Super affiliate and receive $30
Joining SuperWorld Life
SuperWorld Life affiliate membership is tied to the purchase of one of four packages:
- Starter – $61
- Star – $110
- Supreme – $440
- Super – $1100
The difference between the packages is income potential and bundled SuperLife World products.
Conclusion
SuperLife World is a simple pyramid scheme.
The company’s products are bundled with affiliate membership fees, and could be substituted out for anything.
The key problem with SuperLife World’s business model is nothing is marketed to or sold to retail customers.
Instead you sign up, pay a fee and then get paid on recruitment of SuperLife World affiliates.
Pay to play is also a problem, with how much an affiliate spends when they sign up dictating income potential.
One red flag I will bring up about SuperLife World’s STC30 product is the claim it can treat and prevent diseases:
The Super Life STC30 (Superlife Total Care) prides itself as the origin of stem cell in treatment and prevention of diseases.
SuperLife World fails to provide any peer-reviewed studies supporting it’s claim that STC30 can treat and prevent any disease.
This is an illegal medical claim, and SuperLife World affiliates who choose to parrot it might wind up caught by local regulators.
Reflective of SuperLife World’s pyramid business model is that it’s not particularly active in its home country Malaysia.
At the time of publication Alexa cites Nigeria (59%), India (12%) and Cote d’Ivoire (9%) as the top three sources of traffic to SuperLife World’s website.
Perusal of the “news” section of SuperLife World’s website reveals Nigeria launched on November 26th. India launched on October 21st.
That these two only recently launched companies are top sources of traffic speaks to SuperLife World’s longevity.
Once recruitment inevitably dies out, there’s nothing to keep the business going in a country.
As with all pyramid schemes, SuperLife World’s collapse will mean a loss for the majority of participants.