Silver Icing operates within the trend MLM area of interest.
The corporate was based in September 2011 as a ‘manufacturing and wholesale enterprise, promoting to boutiques throughout Canada.’
In 2013 the corporate hit just a few bumps within the highway and the choice was made to change to a Direct Gross sales sort enterprise mannequin, promoting via impartial Stylists throughout Canada.
Silver Icing carried out a give attention to on-line gross sales in mid 2014.
Heading up Silver Icing is founder and CEO Christina Marcano (proper).
As per Marcano’s Silver Icing company bio, she
was bored with commuting 2 hours day-after-day to and from work and wished to create a chance, not just for herself however for ladies similar to her, to discover a higher steadiness and make all of it work.
Impressed by her love for trend and as a natural-born entrepreneur, Christina’s imaginative and prescient got here to life within the type of the Silver Icing model.
So far as I can inform that is Marcano’s first MLM enterprise.
Learn on for a full overview of Silver Icing’s MLM alternative.
Silver Icing’s Merchandise
Being a trend oriented firm, Silver Icing’s product vary modifications over time.
Trend classes featured on Silver Icing’s web site reveal a catalog primarily focused at girls. There’s nevertheless additionally a restricted males’s and child’s vary too.
Silver Icing’s trend clothes could be bought individually, with the corporate additionally offering a collection of “appears” for inspiration.
Pricing varies relying on what you’re .
Fairly than me listing just a few clothes objects right here that can inevitably expire, you’re higher off browing Silver Icing’s present vary on their web site.
Along with trend Silver Icing additionally markets a equipment and Kenzley branded make-up. I famous there’s a “Kick Tub” label however no merchandise got here up.
Except I’ve missed it, Silver Icing don’t present any info relating to the origin of their clothes strains.
Silver Icing’s Compensation Plan
Silver Icing associates earn a fee on the sale of merchandise to retail prospects.
- 25% is paid on Kenley Make-up merchandise
- 20% is paid on “usually costs, presale and sale objects”
- 10% is paid on “ultimate sale objects”
To qualify for the bonuses and commissions detailed beneath, a Silver Icing affiliate have to be “energetic”.
Energetic qualification requires an affiliate to take care of $250 in private retail gross sales every month.
Retail Bonus
For each $200 in retail gross sales a Silver Icing affiliate makes, they obtain a 50% low cost on one merchandise the next month.
Notice there doesn’t seem like a restrict on the Retail Bonus.
Residual Commissions
Silver Icing pays residual commissions down one stage of recruitment (unilevel).
This equates to five% of retail gross sales generated by every personally recruited affiliate.
Becoming a member of Silver Icing
Silver Icing affiliate membership is $75. This features a $100 Silver Icing voucher.
Conclusion
In founding Silver Icing, Christina Marcano had a need to
create … a web based social promoting firm the place girls of all styles and sizes may discover modern items that complement their busy lives and make them really feel good on the identical time.
Trend is extremely subjective and I’m not Silver Icing’s major demographic. So there’s restricted worth in my view on their clothes line.
As a man I believed the $129+ asking worth for hoodies was a bit a lot, contemplating there’s no manufacturing info supplied.
Silver Icing’s “BAE” branded males’s watch can also be clearly a white label job from China.
You will discover comparable designs on Alibaba for $20-$30 a pop. Silver Icing’s watch is priced at $139.95 CAD.
To not boast however I personal seven watches. Possibly I’m not Silver Icing’s goal demographic within the males’s division both.
And to be truthful promoting Chinese language watches with an enormous markup is just about the complete trend watch business.
Anyway like I stated, trend is subjective and I’m certain there’s objects I’ve purchased that make no sense to others.
What I’m attempting to say is in evaluating Silver Icing’s trend vary, you’re by yourself.
What I can reward is Silver Icing’s refreshingly easy compensation plan. It’s virtually too easy.
Enroll, pay a charge and promote $250 price of merchandise to retail prospects a month. That’s all you must max the plan out.
Commissions are tied to retail gross sales, barely qualifying as MLM down one stage of recruitment.
To their credit score, Silver Icing actually drive residence their give attention to retail gross sales;
I perceive that there’s just one income producing occasion for a Stylist, particularly the sale of Silver Icing merchandise to retail prospects.
One ultimate thought I’ll go away you with is possibly put some effort into your individual advertising and marketing.
This video from Silver Icing left me a bit perplexed.
I dunno what the scenario in Canada is however the place I’m from these are trackie-dacks. Extensively out there and also you don’t must hold them “by the door” for comfort.
However uh yeah, “door pants”. First time I’ve heard that time period.
Personally I’d fell a bit bizarre rocking as much as somebody’s home and listening to them shuffling round behind the door.
From expertise good trackie-dacks are adequately comfy to lounge round in – however I digress.
Silver Icing is a straight-forward MLM alternative with a robust retail focus.
The success of the corporate rests on the standard and pricing of its merchandise, which they might present some extra info on.
Good luck!
Replace twenty fourth March 2021 – It is a disappointing replace to need to make.
A reader reached out to Silver Icing and found that the corporate supplies associates with a “buyer account”.
Each stylist additionally has two accounts (linked to the e-mail deal with they join) a stylist account (the place your fee is deposited) and a stylist buyer account.
So if [a stylist] needs to earn fee and host credit on [their] private orders, [they] ought to order as a buyer and never below a pattern order.
And sure, [their] upline would earn the 5% fee off [their] direct orders (not pattern orders).
This creates a major loophole with respect to retail buyer quantity.
If an affiliate can self-qualify with $250 spend every month via their very own buyer account, that opens Silver Icing as much as working as a pyramid scheme.
Not withstanding $250 a month is steep and can most definitely result in burn out.
It’s disappointing to see this loophole as there’s no want for it. To not point out it wouldn’t go the regulatory sniff take a look at with respect to company-wide retail gross sales quantity.
I’d ever argue not disclosing this on Silver Icing’s web site and compensation materials is deliberately misleading.
If Silver Icing do wish to hold affiliate buyer accounts, the straightforward repair could be to exclude any quantity bought from fee quantity necessities.
As a possible Silver Icing affiliate, what you wish to discover out is how a lot of the required $250 a month retail spend is being self-funded via the affiliate’s buyer account.
If it’s greater than $125 a month that affiliate is operating their Silver Icing enterprise as a pyramid scheme. And if practiced extensively sufficient, this is applicable company-wide.