Purvii, pronounced “pure-vee”, operates inside the dietary dietary dietary supplements MLM space of curiosity.
The company relies out of Indiana and is headed up by Tony and Jenny Lusby.
On LinkedIn, Jenny Lusby (correct with Tony) cites herself as Purvii’s CEO and founder.
On FaceBook Tony Lusby moreover cites himself as Purvii’s CEO and founder. For some motive these roles mustn’t acknowledged on Purvii’s web page.
Derrick DeSilva moreover choices inside the “about us” a part of Purvii’s web page. DeSilva’s operate inside Purvii may also be not disclosed.
Between the two of them the Lusby’s have promoted Monavie, FGXpress and Zilis. In Zilis the Lusby’s reached Black Diamond Elite, one among many highest distributor ranks.
When the Lusby’s left Zilis is unclear nevertheless it absolutely seems to have been spherical late 2021, in all probability early 2022. Why the Lusby’s left their prime distributor place in Zilis may also be unclear.
BehindMLM does observe that Zilis was supplied off to Zinzino earlier this month.
After the Lusbys left Zilis Tony seems to have succumbed to COVID-19 social media brainrot:
After Tony recovered Purvii’s web page space was registered on March twenty ninth, 2023. Purvii would go on to launch quite a few months later in June 2023.
Be taught on for a full overview of Purvii’s MLM various.
Purvii’s Merchandise
Purvii markets a mobile phone app that it then makes use of to advocate its fluctuate of dietary dietary dietary supplements.
Purscan is a mobile app Purvii claims offers a “window to your properly being”. Purscan purportedly does this by shining a lightweight via human pores and pores and skin.
Human pores and pores and skin is translucent (allowing light, nevertheless not detailed shapes to cross via or semitransparent).
Delicate and its respective wavelengths are mirrored at utterly completely different layers beneath the pores and pores and skin and may be utilized to reveal blood stream information inside the human face.
This information is captured by and contained in typical video photographs. TOI™ extracts this information and sends it securely as a lot because the cloud to be processed by a cloud-based Affective AI engine.
“TOI” stands for transdermal optical imaging. The important concept is your cellphone’s video digital digital camera is used to measure light mirrored out of your face.
By Purscan, Purvii claims consumers can measure coronary coronary heart price, blood stress, stress ranges, hazard elements for fairly a couple of sicknesses and blood glucose ranges.
PÛRSCAN* offers screening for a powerful pipeline of measurable circumstances along with coronary coronary heart price, respiration price, blood stress, HRV, cardiac workload, stress, BMI, CVD, diabetes hazard, hypercholesterolemia hazard, triglyceridemia hazard, hypertension hazard, and blood glucose.
Purvii claims Purscan’s outcomes provide “medical grade accuracy”… nevertheless with an asterisk.
No clarification for the asterisk is provided on the Purscan internet web page on Purvii’s web page.
Throughout the retailer a part of Purvii’s web page the company states;
PŪRSCAN is a screening instrument not a diagnostic instrument.
PŪRSCAN does not substitute your medical provider and does not declare to diagnose, cope with, forestall or treatment any sickness.
Entry to Purvii is $39.95 a month. This offers entry to 60 scans each month.
Purvii’s complement fluctuate is designed to reap the advantages of deficiencies found using Purscan.
- Glucose – “a proprietary mixture of key parts to help assist healthful blood sugar ranges”, retails at $64.95 for a 2 fl. oz. bottle (60 ml)
- Mood – “formulated with key parts acknowledged to assist a peaceable mind-set and a optimistic mood”, retails at $69.95 for a 2 fl. oz. bottle (60 ml)
- D3K2 – “immune assist”, retails at $49.95 for a 2 fl. oz. bottle (60 ml)
- Motion – “a proprietary mixture of key parts significantly acknowledged for his or her benefits to supporting healthful blood stream, vitality and cardiovascular properly being”, retails at $64.95 for a 2 fl. oz. bottle (60 ml)
- Probiotic – “helps healthful digestion and immunity”, retails at $49.95 for a bottle of 60 capsules
Purvii’s dietary dietary supplements are moreover obtainable in a $259 bundle pack.
Purvii’s Compensation Plan
Purvii’s compensation plan pays on retail purchaser product sales and recruitment of distributors.
Residual commissions are paid out via a binary crew with additional bonuses on provide.
Purvii Distributor Ranks
There are 13 distributor ranks inside Purvii’s compensation plan.
Along with their respective qualification requirements, they’re as follows:
- Energetic Distributor – enroll as a Purvii distributor and generate and maintain 50 PV a month
- Star – maintain 50 PV a month and recruit two Energetic Distributors (positioned one on all sides of your binary crew)
- Star 500 – maintain 50 PV a month and two personally recruited Energetic Distributors (positioned one on all sides of your binary crew), and generate and maintain 500 GV a month
- Star 1000 – maintain 50 PV a month and two personally recruited Energetic Distributors (positioned one on all sides of your binary crew), and generate and maintain 1000 GV a month
- Bronze – maintain 50 PV a month, recruit two Star or bigger ranked distributors (positioned one on all sides of your binary crew), and generate and maintain 3000 GV a month
- Silver – maintain 50 PV a month, maintain two personally recruited Star or bigger ranked distributors (positioned one on all sides of your binary crew), and generate and maintain 6000 GV a month
- Gold – generate and maintain 100 PV and 15,000 GV a month, and recruit and maintain 4 Star or bigger ranked distributors (positioned two on all sides of your binary crew)
- Ruby – maintain 100 PV a month, recruit and maintain six Star or bigger ranked distributors (positioned three on all sides of your binary crew), and generate and maintain 30,000 GV a month
- Emerald – maintain 100 PV a month, maintain six personally recruited Star or bigger ranked distributors (positioned three on all sides of your binary crew), and generate and maintain 60,000 GV a month
- Diamond – generate and maintain 200 PV and 100,000 GV a month, and recruit and maintain eight Star or bigger ranked distributors (positioned 4 on all sides of your binary crew)
- Double Diamond – maintain 200 PV a month, recruit and maintain ten Star or bigger ranked distributors (positioned 5 on all sides of your binary crew), and generate and maintain 200,000 GV a month
- Triple Diamond – maintain 200 PV a month, maintain ten personally recruited Star or bigger ranked distributors (positioned 5 on all sides of your binary crew), and generate and maintain 400,000 GV a month
- Black Diamond – maintain 200 PV a month, recruit and maintain twelve Star or bigger ranked distributors (positioned six on all sides of your binary crew), and generate and maintain 800,000 GV a month
PV stands for “Personal Amount”. PV is product sales amount generated via retail purchaser product sales and a Purvii distributor’s private orders.
Phrase that Purvii penalizes distributors for making retail product sales by solely counting 50% of generated retail PV in route of rank qualification.
GV stands for “Group Amount”. GV is the sum entire of a Purvii distributors PV and that of their downline.
Phrase that from Bronze, no more than 80% of required GV can come from anyone recruitment leg.
After that between Bronze and Emerald no more than 50% of remaining required GV can come from anyone recruitment leg. For Diamond and higher that’s decreased to 40%.
Retail Commissions
Purvii distributors earn a 30% price on product sales amount generated by retail purchaser orders.
This amount is decreased to twenty% for retail purchasers on autoship (wholesale purchasers).
Recruitment Commissions
Purvii distributors earn commissions after they recruit distributors:
- recruit a Companion Enroll Pack distributor and earn $25
- recruit a Builder Enroll Pack distributor and earn $50
- recruit a Founder Enroll Pack distributor and earn $100
A residual recruitment price is paid out when personally recruited distributors recruit two distributors (stage 2):
- two Companion Enroll Pack distributors recruited on stage 2 = $10 price
- two Builder Enroll Pack distributors recruited on stage 2 = $15 price
- two Founder Enroll Pack distributors recruited on stage 2 = $20 price
Residual Commissions
Purvii pays residual commissions via a binary compensation building.
A binary compensation building places an distributor on the prime of a binary crew, lower up into two sides (left and correct):
The first stage of the binary crew houses two positions. The second stage of the binary crew is generated by splitting these first two positions into one different two positions each (4 positions).
Subsequent ranges of the binary crew are generated as required, with each new stage housing twice as many positions as a result of the sooner stage.
Positions inside the binary crew are stuffed via direct and indirect recruitment of distributors. Phrase there is no limit to how deep a binary crew can develop.
On the end of each week Purvii tallies up new product sales amount all through every legs of the binary crew.
Distributors are paid a share of product sales amount generated on their weaker binar crew facet, capped based on rank:
- Star ranked distributors earn a ten% residual price price, capped at $200 per week
- Star 500 ranked distributors earn a ten% residual price price, capped at $300 per week
- Star 1000 ranked distributors earn a ten% residual price price, capped at $400 per week
- Bronze ranked distributors earn a ten% residual price price, capped at $500 per week
- Silver ranked distributors earn a ten% residual price price, capped at $700 per week
- Gold ranked distributors earn a ten% residual price price, capped at $1000 per week
- Ruby ranked distributors earn an 11% residual price price, capped at $1500 per week
- Emerald ranked distributors earn an 11% residual price price, capped at $2500 per week
- Diamond ranked distributors earn an 11% residual price price, capped at $5000 per week
- Double Diamond ranked distributors earn a 12% residual price price, capped at $10,000 per week
- Triple Diamond ranked distributors earn a 12% residual price price, capped at $15,000 per week
- Black Diamond ranked distributors earn a 12% residual price price, capped at $25,000 per week
Matching Bonus
Purvii pays a Matching Bonus on residual commissions earned by downline distributors down three ranges of recruitment (unilevel):
- Gold ranked distributors earn a 15% match on stage 1 (personally recruited distributors)
- Ruby ranked distributors earn a 15% match on stage 1 and 10% on stage 2
- Emerald and higher ranked distributors earn a 15% match on stage 1, 10% on stage 2 and 5% on stage 3
Founder’s Membership Bonus
Purvii takes 1% of company-wide product sales amount and places it into the Founder’s Membership Bonus pool.
Silver and higher ranked distributors earn a share inside the Founder’s Membership Bonus Pool:
- Silver via Ruby ranked distributors get hold of one share inside the Founders Membership Bonus pool
- Emerald ranked distributors get hold of two shares inside the Founders Membership Bonus pool
- Diamond and higher ranked distributors get hold of three shares inside the Founders Membership Bonus pool
Changing into a member of Purvii
Purvii hides distributor costs from consumers. Pricing is solely revealed if a consumer arms over their personal information.
Purvii’s distributor signup course of reveals what appears to be a obligatory Enroll Pack purchase and creation of a month-to-month autoship order.
From Purvii’s compensation plan, everyone knows Purvii affords newly recruited distributors three Enroll Pack decisions:
- Companion Enroll Pack – $249
- Builder Enroll Pack – $499
- Founder Enroll Pack – $999
As far as I do know the one distinction between Purvii’s Enroll Packs is bundled product. As soon as extra, specific particulars are hidden from consumers.
Purvii Conclusion
The elephant inside the room with Purvii is not any amount of squiggles and dots goes to make me study it as one thing nevertheless “pervy”.
From the Cambridge Dictionary;
(of sexual conduct or pursuits) thought-about uncommon and unpleasant by most people:
Some pervy man tried to position a digital digital camera inside the ladies’s locker room.
Honestly I don’t suppose anyone is finding out Purvii as “pure vee” at first look. At most interesting you’re going to get confusion, and I consider most people are going straight to “pervy”.
Most likely the easiest issue Purvii would possibly do at this degree is reboot with a definite determine.
Is it too late to scrap the Purvii branding and relaunch with a definite determine?
It is? Oh costly… correctly in that case who signed off on the determine? Was there nobody in Purvii’s promoting and advertising division that study the company’s determine phonetically earlier to launch?
Sadly I didn’t see any references to Purvii distributors as “perverts”. Within the occasion that they’re going to take care of “Purvii” that’s positively a missed tongue-in-cheek branding opp there.
Jokes aside (although I’m not joking about naming your MLM agency “pervy”), Purvii as an MLM various has quite a few purple flags.
On the product facet of points this nonsense a couple of cellphone digital digital camera with the flexibility to diagnose a bunch of stuff is straight baloney.
I don’t know one thing about hypercholesterolemia and triglyceridemia nevertheless I can converse to diabetes. If there was some app that turned your cellphone proper right into a reliable blood glucose meter every diabetic on the planet may be using it.
Check out devices and strips mustn’t solely annoying, they’re an ongoing worth.
Transdermal optical imaging is an element nevertheless it absolutely’s main use seems to be measuring blood stress (blood stream).
One agency I found pushing this diabetes angle with transdermal optical imaging is Nuralogix.
That’s from a November 2022 press-release;
Based mostly in 2015, NuraLogix’s ground-breaking experience permits third-party consumers resembling properly being suppliers, product builders, insurance coverage protection corporations, and wellness packages to help consumers increased deal with their bodily and psychological properly being.
The enlargement of its capabilities to guage HbA1c and monitor fasting glucose, along with assess hazard of variety 2 diabetes, hypertension, and hypertriglyceridemia is being unveiled at HLTH in Las Vegas, and is on the market to experience at gross sales area #3009.
NuraLogix delivers contactless properly being monitoring via its Anura™ platform that mixes information gathered via its TOI™ experience, a novel kind of Distant Photoplethysmography (rPPG).
Developed with information from larger than 40,000 victims with quite a few circumstances, NuraLogix’s evaluation on these predicted fashions has been examined and revealed in fairly a couple of peer-reviewed journals worldwide.
Outcomes are delivered inside its intuitive app, exhibiting information on over 30 properly being parameters resembling coronary coronary heart price, respiration price, and cuffless blood stress, and providing properly being hazard assessments for quite a few probably the most prevalent persistent circumstances.
This comprises variety 2 diabetes, hypertension, coronary heart issues, and psychological properly being.
This sounds remarkably very similar to Purvii’s Purscan pitch. What NuraLogix is doing though isn’t loads as actually scanning as using AI to make predictions based on blood stream information.
And so we get this;
In the US, some choices of this product are for Investigational Use Solely. The effectivity traits of this product have not been established.
In a January 2024 article, The Healthcare Know-how Report well-known that “elements resembling make-up, lighting circumstances, and the flexibleness to remain nonetheless can have an effect on readings.”
Honestly referring to properly being, you cannot have these variables.
The Healthcare Know-how Tales notes that NuraLogix has submitted its experience “to the US Meals and Drug Administration (FDA) for clearance on specific properly being metrics.” The top results of that submission stays pending nevertheless I suppose it’s a start.
My opinion? Sooner or later AI is more likely to be sufficient to do what Purvii and Nuralogix are pitching nevertheless we’re not there however.
For now these cellphone apps are solely a novelty that on no account must be taken considerably.
And if we’re capable of arrange that any output of Purvii’s Purscan is simply not reliable, that kills off any complement recommendations based on it (it’s a supplied that any medical scenario diagnostic information must be discarded as inaccurate).
What we’re left with is Purvii as an MLM agency selling dietary dietary supplements in liquid kind and a probiotic multivitamin.
One additional concern I took with Purvii’s dietary dietary supplements is the naming of “Glucose”. Glucose is an exact issue. I carry a small jar of it as soon as I stroll my canine in case he crashes (this isn’t imagined to happen nevertheless it absolutely’s a precaution I take nonetheless).
Purvii’s Glucose complement doesn’t seem to have glucose in it.
PŪRVii GLUCOSE is a proprietary mixture of key parts to help assist healthful blood sugar ranges.
With Purvii promoting and advertising Purscan as being as with the flexibility to measure blood glucose and having a complement really named “glucose”, this is not solely irresponsible nevertheless for diabetics it’s doubtlessly dangerous.
It’s as harmful as coming out with a complement known as insulin that doesn’t have insulin in it and promoting and advertising acknowledged complement to diabetics. It’s a disaster able to happen and there’s no excuse.
Transferring on to Purvii’s compensation plan; in two of the Lusby’s earlier MLM corporations, FGXpress and Zilis, BehindMLM well-known autoship recruitment points.
Although it’s not overt, Purvii has indicators pointing to the precept focus of the prospect being autoship recruitment.
The first purple flag is, with respect to rank qualification, penalizing distributors for making retail product sales.
By solely counting 50% of generated retail amount, Purvii is strongly encouraging distributors to rank qualify on their very personal orders. It would normally be a recurring month-to-month autoship order.
The second purple flag is with Purvii’s distributor enroll course of:
Purvii failing to disclose distributor changing into a member of costs from consumers is a potential violation of the FTC Act.
Furthermore, as you can see from the screenshot above, it appears Purvii requires each distributor to rearrange a obligatory autoship order. I can’t 100% affirm because of, as soon as extra, this information is solely obtainable to consumers if they provide Purvii their personal information (create an account).
As soon as extra, intentionally failing to disclose important information from consumers about an MLM various is a potential violation of the FTC Act. It’s moreover harmful enterprise.
To be clear, there’s nothing incorrect with distributor autoship. Nevertheless when it’s used as a qualification instrument it comes on the expense of retail product sales.
MLM corporations must be doing each factor they’re going to to encourage retail product sales. Individuals who don’t ought to depend upon inside product sales (distributor orders), which lends itself to acknowledged agency working as a pyramid scheme.
With respect to Purvii, if the overwhelming majority of company-wide product sales amount is generated from distributors, it might definitely be working as a pyramid scheme.
As a possible Purvii distributor, a obligatory study in your upline may be establishing how a number of their month-to-month PV requirement is their very personal order versus retail product sales amount.
One thing decrease than a 50% lower up, ideally weighed heavier in route of retail product sales amount, is affirmation that distributor is working their Purvii enterprise as a pyramid scheme.
Personally though I consider the non-reliability of Purscan is what kills Purvii as an MLM various. Purvii costs $479.4 yearly for entry to Purscan, whereas disclosing scan outcomes should on no account be used to make properly being decisions.
I get the idea behind Purvii’s promoting and advertising, an app scan that ends in its merchandise – nevertheless the tech merely isn’t there however. Steer clear of.