Puratae operates within the dietary complement MLM area of interest and seem like primarily based out of Utah.
I say seem as a result of the company handle offered on Puratae’s web site belongs to a regulation agency.
Puratae supplies no details about who owns or runs the enterprise on their enterprise web site.
Additional analysis reveals Marty and Heather Holker each citing themselves as CEO of the corporate of their respective LinkedIn profiles.
The one acknowledgement of the Holker’s govt position inside Puratae is a February 2019 weblog publish, which reveals they’re additionally founders of the corporate.
Why this info isn’t offered on the Puratae web site correct is unclear.
In accordance with their respective LinkedIn profiles, previous to founding Puratae the Holkers had been selling NuSkin (2006-2009, Blue Diamond Government) and Synergy Worldwide (2010-2018, Pearl Government).
The Holkers left Synergy Worldwide in August 2018. I wasn’t in a position to confirm why the Holkers left the corporate.
In any occasion there will need to have been some planning on their aspect, as Puratae was based inside a month of their departure.
Learn on for a full assessment of the Puratae MLM alternative.
Puratae Merchandise
Puratae’s flagship product is Pure SuperBlend, a powdered complement shake drink combine.
You’re busy. We get it. It’s nearly unimaginable to get the entire vitamin you want at this time with busy schedules and the shortage of nutrient content material in our each day vitamin.
We needed to create a product that might give your physique all you might want to stabilize and stability your physique.
It solely takes 60 seconds to start out your day proper with PURE SUPERBLEND.
Puratae claims one serving of Pure SuperBlend is the ‘nutrient equal of over 12 servings of fruits and veggies‘.
Pure SuperBlend retails at $88 for a pouch containing thirty servings.
A Pure SuperBlend mini pack ($25) and common multi-pack bundles are additionally accessible.
The Puratae Compensation Plan
Puratae’s compensation plan rewards associates for producing gross sales to retail clients.
This begins with a residual retail fee paid down three ranges of recruitment, which after sixty-one days transfers over to a typical unilevel staff construction.
Downline quantity is paid out in the identical method, with further performance-based bonuses additionally accessible.
MLM Fee Qualification
Puratae associates are required to keep up $70 PV a month to qualify for MLM commissions.
PV stands for “Private Quantity” and is gross sales quantity generated by gross sales to retail clients and a Puratae affiliate’s personal orders.
Puratae Affiliate Ranks
There are 9 affiliate ranks inside Puratae’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Social Associate – keep MLM fee qualification
- Social Workforce Chief – recruit and keep no less than three Social Companions, or generate and keep three retail clients
- Social Workforce Mentor – recruit and keep no less than three Social Workforce Leaders
- Social Workforce Influencer – recruit and keep no less than three Social Workforce Managers
- Regional Influencer – recruit and keep no less than three Social Workforce Influencers
- Nationwide Influencer – recruit and keep one Social Workforce Influencer and two Social Workforce Influencers or greater
- Government Influencer – recruit and keep one Regional Influencer and two Nationwide Influencers or greater
- Presidential Influencer – recruit and keep one Nationwide Influencer or two Government Influencers or greater
- World Ambassador – recruit and keep one Government Influencer and two Presidential Influencers or greater
Though not explicitly clarified, I imagine retail buyer qualification on the Social Workforce Chief rank is topic to a minimal month-to-month order (in all probability most well-liked buyer autoship).
Retail Buyer Gross sales Quantity Bonus
Puratae associates earn a bonus on retail buyer orders, primarily based on their whole retail buyer order quantity for the month.
- generate $1000 to $2499 in retail buyer order quantity and obtain a 4% retail buyer gross sales quantity bonus
- generate $2500 or extra in retail buyer order quantity and obtain an 8% retail buyer gross sales quantity bonus
The Retail Buyer Gross sales Quantity Bonus contains customary retail buyer orders in addition to that of most well-liked clients (retail clients on autoship).
Notice that common retail commissions are paid out by way of the Quick Observe 60 Bonus and residual commissions detailed beneath.
Quick Observe 60 Bonus
The Quick Observe 60 Bonus is used to pay associates on orders positioned by new personally referred retail clients and recruited associates.
The Quick Observe 60 Bonus is paid out on orders positioned by new associates and retail clients, inside their first 60 days of signing up or ordering.
The Quick Observe 60 Bonus is paid down three ranges of recruitment (unilevel):
- 15% is paid on stage 1 (personally recruited associates and referred retail clients)
- 10% is paid on stage 2
- 5% is paid on stage 3
From day 61, and subsequent orders are paid out as residual commissions (see beneath).
Residual Commissions
Residual commissions are paid on orders positioned by retail clients and recruited associates, from 61 days after they had been recruited or positioned their first order.
Puratae pays residual commissions by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel staff, with each personally recruited affiliate positioned straight underneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel staff.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Puratae caps payable unilevel staff ranges at seven.
Residual commissions are paid out as proportion of gross sales quantity generated throughout these seven ranges as follows:
- Social Companions earn 7% on stage 1 (personally recruited associates)
- Social Workforce Leaders earn 7% on stage 1 and 6% on stage 2
- Social Workforce Mentors earn 7% on stage 1 6% on stage 2 and 5% on stage 3
- Social Workforce Influencers earn 7% on stage 1 6% on stage 2, 5% on stage 3 and 4% on stage 4
- Regional Influencers earn 7% on stage 1, 6% on stage 2, 5% on stage 3, 4% on stage 4 and three% on stage 5
- Nationwide Influencers earn 7% on stage 1, 6% on stage 2, 5% on stage 3, 4% on stage 4, 3% on stage 5 and a couple of% on stage 6
- Government Influencers and better earn 7% on stage 1, 6% on stage 2, 5% on stage 3, 4% on stage 4, 3% on stage 5, 2% on stage 6 and 1% on stage 7
Infinity Bonus
The Infinity Bonus is a generational bonus paid on unilevel staff quantity.
Puratae defines a technology throughout the unilevel staff when a Presidential Influencer or greater ranked affiliate is present in a leg.
That affiliate caps off the primary technology for that leg, with the second starting instantly after.
If a second Presidential Influencer or greater ranked affiliate is discovered deeper within the leg, they cap off the second technology for that leg.
If no such affiliate exists, the second technology runs the total depth of the leg.
Notice that technology calculation is made independently for every unilevel staff leg.
Utilizing this generational construction, Puratae pays the Infinity Bonus out as follows:
- Presidential Influencers obtain a 1% Infinity Bonus on as much as one technology per unilevel staff leg
- World Ambassadors obtain a 1% Infinity Bonus on as much as two generations per unilevel staff leg.
Matching Bonus
Puratae pays a Matching Bonus on downline earnings.
The Matching Bonus is paid out on associates on the similar or greater rank because the qualifying affiliate.
E.g. a Regional Influencer will earn the Matching Bonus on Regional Influencer and better ranked associates of their unilevel staff.
With that qualification standards in thoughts, the Matching Bonus is paid on as much as seven ranges per unilevel staff leg as follows:
- Social Workforce Mentors earn a 15% match on one equal or greater ranked affiliate per leg
- Social Workforce Influencers earn a 15% match on the primary equal or greater ranked affiliate per leg and 10% on the second
- Regional Influencers earn a 15% match on the primary equal or greater ranked affiliate per leg, 10% on the second and 5% on the third
- Nationwide Influencers earn a 15% match on the primary equal or greater ranked affiliate per leg, 10% on the second and 5% on the third and fourth
- Government Influencers earn a 15% match on the primary equal or greater ranked affiliate per leg, 10% on the second and 5% on the third to fifth
- Presidential Influencers earn a 15% match on the primary equal or greater ranked affiliate per leg, 10% on the second and 5% on the third to sixth
- World Ambassadors earn a 15% match on the primary equal or greater ranked affiliate per leg, 10% on the second and 5% on the third to seventh
Impression of three Bonus
The Impression of three Bonus rewards Puratae associates for recruiting and sustaining a downline of MLM fee certified associates.
- Social Workforce Leaders obtain $80 a month in the event that they keep three personally recruited MLM certified associates and $500 GV in month-to-month downline quantity
- Social Workforce Mentors obtain $250 a month in the event that they keep three personally recruited Social Workforce Leaders and $1500 GV in month-to-month downline quantity
- Social Workforce Influencers obtain $1000 a month in the event that they keep three personally Social Workforce Mentors and $5000 GV a month in month-to-month downline quantity
GV stands for “Group Quantity” and is PV generated by an affiliate and their downline (unilevel staff).
The Impression of three Bonus is paid out month-to-month, offered the rank-specific qualification standards above is maintained.
Every Puratae affiliate is ready to qualify for a number of Impression of three Bonuses.
That is achieved by qualifying for the Impression of three Bonus repeatedly, with no overlap of quantity between teams of three downline groups.
Promotion Pool Bonus
The Promotional Pool Bonus rewards Puratae associates for producing set PV a month, together with their downline.
- generate $230 PV in a month and recruit and keep three associates who do the identical = 1 Promotion Pool Bonus share and one upline share
- generate $230 PV in a month and recruit and keep six associates who do the identical = 2 Promotion Pool Bonus shares and two upline shares
- generate $230 PV in a month and recruit and keep 9 associates who do the identical = 3 Promotion Pool Bonus shares and three upline shares
- generate $230 PV a month and obtain an extra three shares per further group of three associates who additionally generate $230 PV a month over the primary 9 (no upline shares)
The Promotion Pool Bonus is a time-sensitive bonus, which means the above qualification standards have to be met and is reset month-to-month.
Upline shares certified for are given to the associates who recruited the affiliate qualifying for Promotion Pool Bonus shares.
All Promotion Pool Bonus shares expire after they’re paid on the next month.
Notice that Puratae don’t specify the income used to fund the Promotion Pool Bonus.
Becoming a member of Puratae
Puratae affiliate membership is $29.
Elective product packs accessible to new Puratae associates embrace:
- a Pure SuperBlend 2-Pack for $139.90 that comes with two Pure SuperBlend pouches and a shaker bottle
- a World Pack for $230 that comes with two Pure SuperBlend pouches, 4 Pure SuperBlend mini pouches, a shaker bottle and free delivery
Conclusion
On the high of the Puratae web site the phrases “licensed pure” seem.
To that finish on the “elements” part of their web site, Puratae state they
take a look at all uncooked elements upon arrival to make sure of their purity.
We additionally take a look at upon completion to make sure our product is pure.
Our completed product is then third occasion examined to ensure our product is pure, freed from all allergens, and is the best high quality.
No additional particulars are offered.
I’m actually not doubting whether or not Puratae conduct the testing they declare they do.
But when they’re going to make the assertion their Pure SuperBlend combine is “licensed pure”, they should present info on who is certifying it and the way precisely they’re defining “pure”.
Not a lot one thing Puratae’s associates can do a lot about, nevertheless it was one of many first issues I noticed upon visiting the corporate’s web site.
Actually I’d expect concrete solutions as a retail buyer, given how prominently Puratae’s “licensed pure” declare is displayed on their web site.
With that out of the best way, as somebody who themselves prepares a uncooked elements shake very morning, I get the attraction of Puratae’s Pure SuperBlend drink combine.
When bought retail Pure SuperBlend involves $2.93 a serving (much less on autoship), which I really feel isn’t unreasonable weighed towards different breakfast choices.
Shifting onto Puratae’s compensation plan, it’s comparatively balanced between retail gross sales and autoship recruitment. There may be nevertheless a slant in direction of the latter.
For some cause retail quantity qualifiers exist for the Social Workforce Chief rank however cease thereafter. It could be good to see retail quantity qualification proceed by greater ranks, as a substitute for recruitment.
The Retail Buyer Gross sales Bonus is a good retail incentive, albeit maybe with a tad too excessive bar of entry.
I don’t see why the $1000 minimal retail gross sales quantity quantity couldn’t be lowered, particularly when in comparison with the Impression of three Bonus.
The Impression of three Bonus is strictly a recruitment oriented bonus. Versus having generate $1000 in private retail gross sales quantity, the Impression of three Bonus requires $70 PV a month, recruitment of three $70 a month PV associates and $500 in month-to-month downline quantity.
You’ll want to generate extra in private retail gross sales to qualify for a retail bonus, than you do in whole downline quantity to qualify for the equal recruitment bonus.
That is backwards focus-wise and I really feel must be addressed.
The excellent news is ascertaining retail concentrate on a micro stage is comparatively simple.
What you need to see in your potential upline is them both qualifying for MLM commissions with $70 of retail gross sales every month, or a retail quantity equal of no matter they’re buying.
You may then comply with that up by asking in the event that they’re Impression of three Bonus certified (any tier), and weigh that fee quantity towards their private retail gross sales.
Given the slant in direction of autoship recruitment, I’m not totally satisfied retail is powerful sufficient inside Puratae’s enterprise mannequin.
One last factor I need to contact on is the corporate’s affiliate signup web page.
Upon clicking a referral hyperlink and signing up, potential associates are offered with this:
The acquisition of both of these packs is optionally available, however you wouldn’t understand it at first look.
When you click on to set the order quantity to 1 or 2 on both pack, you proceed to the subsequent web page.
The one approach to proceed with out an preliminary order is to click on the procuring trolley icon to deliver up your cart, after which “subsequent step”.
I solely discovered this out by chance, once I added a pack after which eliminated it, prompting the procuring cart to pop up robotically.
Except Puratae are deliberately being deceptive, there actually must be a transparent “Subsequent” button representing that the pack purchases are optionally available.
The identical downside happens on the subsequent web page with respect to offered autoship choices.
General there’s potential with Puratae given the focused breakfast drink product, nevertheless high quality tuning with respect to retail is one thing that must be addressed.
Method with warning.