Andrew McBride takes over as CEO


Completely Posh was launched in 2011 by founder Ann Dalton. The corporate bought a variety of non-public care merchandise.

Circa early 2020 Completely Posh was bought off to LaCore Enterprises. That is across the time BehindMLM revealed its Completely Posh assessment.

In June 2022 LaCore Enterprises merged Completely Posh with Innov8tive Diet.

This inside merger noticed Completely Posh merchandise bought by means of Innov8tive Diet web site. Completely Posh as its personal entity ceased to exist.

At this time Completely Posh’s merchandise are nowhere to be discovered on Innov8tive Diet’s web site.

In February 2024 Andrew McBride, citing himself as Completely Posh’s “authentic founder” revealed a sequence of movies on his YouTube channel.

Within the the primary video, dated February twenty sixth and titled “Andrew returns to Posh“, McBride particulars a resurrection of the Completely Posh model.

I’ve been again about eight to 10 weeks and we’ve been working actually laborious. And what we’re making an attempt to do shouldn’t be one thing actually hifalutin, we’re making an attempt to get again to the fundamentals.

We’re making an attempt to get again to the fundamentals of nice merchandise, nice advertising and nice distribution.

And I believe that Posh has pockets of greatness however in some methods has drifted away from doing the fundamentals very well.

The product technique was so dangerous that for a number of years there that it most likely felt like one thing new was popping out each week or each few days.

McBride goes on to assert, underneath possession of LaCore Enterprises, that Completely Posh’s merchandise “haven’t stayed true to the Posh model”.

We’re going to focus much more on bringing again the signature merchandise and fragrances that helped Posh to develop within the first place.

At this time Completely Posh’s web site is obtainable once more with LaCore Enterprises’ Texas tackle within the web site footer.

From this we are able to surmise McBride has been employed to entrance Completely Posh, versus buying the corporate.

As to McBride’s MLM historical past, McBride credit himself with being “instrumental within the institution, progress, and success of” Scentsy circa 2008 to 2011.

McBride’s run with Completely Posh started in 2011 and led to 2017. Later in 2017 McBride went on to launch As a result of Cosmetics with spouse Emily.

As a result of Cosmetics is a non-MLM firm that sells private care merchandise.

Regardless of Completely Posh’s 2024 reboot As a result of Cosmetics’ web site remains to be up. SimilarWeb tracked ~4600 month-to-month visits to As a result of Cosmetics web site for April 2024, down from ~9700 in March.

Regardless of nonetheless showing to be owned by LaCore Enterprises, there is no such thing as a point out of LaCore Enterprises on Completely Posh’s web site.

Oddly sufficient there’s no point out of Andrew McBride both (McBride is nonetheless cited as Completely Posh’s CEO within the compensation plan).

Learn on for a full assessment of Completely Posh’s MLM alternative.

Completely Posh’s Merchandise

Completely Posh’s markets a variety of non-public care merchandise.

Product classes Completely Posh options on its web site embody physique, bathtub, face, ft, hair and palms.

Completely Posh at present lists sixty-three merchandise on its web site. That is far too many to listing right here individually however a full retail catalog is obtainable on stated web site.

Though not disclosed, it’s assumed Completely Posh’ merchandise are formulated and manufactured by LaCore Labs in Texas.

Completely Posh’s Compensation Plan

Completely Posh’s compensation plan pays on the sale of merchandise to retail clients. Recruited affiliate orders are additionally commissionable.

Completely Posh Affiliate Ranks

There are twenty-three affiliate ranks inside Completely Posh’s compensation plan.

Together with their respective qualification standards, they’re as follows:

  1. Rank 1 – join as a Completely Posh affiliate
  2. Rank 2 – generate 100 PV
  3. Rank 3 – generate 250 PV
  4. Rank 4 – generate 500 PV
  5. Rank 5 – generate 1000 PV
  6. Rank 6 – generate 2000 PV
  7. Rank 7 – generate 3500 PV
  8. Rank 8 – generate 5500 PV
  9. Rank 9 – generate 8000 PV
  10. Rank 10 – generate 11,000 PV
  11. Rank 11 – generate 14,500 PV
  12. Rank 12 – generate 18,500 PV
  13. Rank 13 – generate 23,000 PV
  14. Rank 14 – generate 28,000 PV
  15. Rank 15 – generate 33,500 PV
  16. Rank 16 – generate 39,500 PV
  17. Rank 17 – generate 46,000 PV
  18. Rank 18 – generate 53,000 PV
  19. Rank 19 – generate 60,500 PV
  20. Rank 20 – generate 68,500 PV
  21. Rank 21 – generate 77,000 PV
  22. Rank 22 – generate 86,000 PV
  23. Rank 23 – generate 100,000 PV

PV stands for “Private Quantity”. PV is generated by way of retail gross sales and a Completely Posh affiliate’s personal orders.

Notice that for Completely Posh affiliate rank development PV is counted accumulatively. There is no such thing as a month-to-month PV requirement.

Additionally notice that Completely Posh limits Rank Development to 1 rank per week.

Assuming excellent linear rank development from signing up, this may imply it takes a minimal twenty-three weeks to advance by means of all Completely Posh affiliate ranks.

Retail Commissions

Completely Posh associates earn 10% to 30% on retail buyer gross sales.

  • Rank 1 associates earn a ten% retail fee price
  • Rank 2 associates earn an 11% retail fee price
  • Rank 3 associates earn a 13% retail fee price
  • Rank 4 associates earn a 16% retail fee price
  • Rank 5 associates earn a 20% retail fee price
  • Rank 6 associates earn a 24% retail fee price
  • Rank 7 associates earn a 27% retail fee price
  • Rank 8 associates earn a 29% retail fee price
  • Rank 9 and above associates earn a 30% retail fee price

MLM Fee Qualification

Completely Posh micromanages MLM fee qualification per recruitment (unilevel) leg.

This requires particular gross sales targets to be reached based mostly on the best rank affiliate in every recruitment leg.

  • if a recruitment leg has a Rank 1 to 4 affiliate in it no month-to-month PV requirement exists
  • if a recruitment leg has a Rank 5 affiliate in it, $100 a month in PV have to be maintained
  • if a recruitment leg has a Rank 6 to eight affiliate in it, $300 a month in PV have to be maintained
  • if a recruitment leg has a Rank 9 affiliate in it, $500 a month in PV have to be maintained
  • if a recruitment leg has a Rank 10 or greater affiliate in it, $800 a month in PV have to be maintained.

Notice if required PV isn’t happy for a recruitment leg, MLM commissions on that leg are handed upline.

Residual Commissions

Completely Posh pays residual commissions by way of a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the prime of a unilevel staff, with each personally recruited affiliate positioned straight underneath them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel staff.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

Completely Posh caps payable unilevel staff ranges at 5.

Residual commissions are paid as a proportion of gross sales quantity generated throughout these 5 ranges based mostly on rank:

  • Rank 1 and a couple of associates earn 8% on stage 1 (personally recruited associates) and 4% on stage 2
  • Rank 3 associates earn 8% on stage 1 and three% on stage 2
  • Rank 4 associates earn 7% on stage 1 (not a typo) and three% on stage 2
  • Rank 5 associates earn 7% on stage 1, 2% on stage 2 and 1% on stage 3
  • Rank 6 associates earn 6% on stage 1, 2% on stage 2 and 1% on stage 3
  • Rank 7 associates earn 6% on stage 1, 2% on ranges 2 and three
  • Rank 8 associates earn 5% on stage 1, 3% on stage 2 and a couple of% on stage 3
  • Rank 9 associates earn 5% on stage 1, 3% on stage 2, 2% on stage 3 and 1% on stage 4
  • Rank 10 associates earn 5% on stage 1, 3% on ranges 2 and three and 1% on stage 4
  • Rank 11 associates earn 5% on stage 1, 3% on ranges 2 and three and a couple of% on stage 4
  • Rank 12 associates earn 5% on stage 1, 4% on stage 2, 3% on stage 3 and a couple of% on stage 4
  • Rank 13 associates earn 5% on stage 1, 4% on stage 2, 3% on stage 3, 2% on stage 4 and 1% on stage 5
  • Rank 14 associates earn 5% on stage 1, 4% on stage 2, 3% on stage 3, 2% on stage 4 and a couple of% on stage 5
  • Rank 15 associates earn 5% on stage 1, 4% on stage 2, 3% on ranges 3 and 4 and a couple of% on stage 5
  • Rank 16 associates earn 5% on stage 1, 4% on ranges 2 and three, 3% on stage 4 and a couple of% on stage 5
  • Rank 17 associates earn 5% on ranges 1 and a couple of, 4% on stage 3, 3% on stage 4 and a couple of% on stage 5
  • Rank 18 associates earn 5% on ranges 1 and a couple of, 4% on stage 3 and three% on ranges 4 and 5
  • Rank 19 associates earn 5% on ranges 1 and a couple of, 4% on ranges 3 and 5 and three% on stage 5
  • Rank 20 associates earn 6% on stage 1, 5% on stage 2, 4% on ranges 3 and 4 and three% on stage 5
  • Rank 21 associates earn 6% on stage 1, 5% on ranges 2 and three, 4% on stage 4 and three% on stage 5
  • Rank 22 associates earn 6% on stage 1, 5% on ranges 2 and three and 4% on ranges 4 and 5
  • Rank 23 associates earn 6% on stage 1, 5% on ranges 2 to 4 and 4% on stage 5

Pool Bonus

Completely Posh’s Pool Bonus is paid to Rank 10 and better associates who fulfill month-to-month gross sales quantity necessities.

  • Ranks 10 to 12 should generate a minimal $300 a month in PV
  • Ranks 13 to fifteen should generate a minimal $400 a month in PV
  • Ranks 16 to 18 should generate a minimal $500 a month in PV
  • Ranks 19 to 21 should generate a minimal $600 a month in PV
  • Ranks 22 and 23 should generate a minimal $800 a month in PV

Notice that particular Pool Bonus quantities paid out are not disclosed.

Becoming a member of Completely Posh

Completely Posh affiliate membership seems to be free.

It ought to be famous that if a Completely Posh affiliate doesn’t have a downline, they’re required to generate $100 in gross sales each 12 months to keep up their account.

This may be $100 in retail gross sales or an affiliate’s personal order.

Completely Posh Conclusion

One of many main issues Completely Posh skilled after the LaCore Enterprises acquisition was it grew to become a faceless MLM firm.

As Andrew McBride received into in his video, merchandise have been being pushed out however there was no management to tie clarify and tie every part collectively. Who was calling the photographs was unclear.

After which issues solely received worse for Completely Posh associates with the Innov8tive Diet merger.

In that sense it’s stunning to see, based mostly on its web site, Completely Posh remains to be a faceless MLM firm. McBride isn’t hiding his involvement as CEO so I’m not sure why possession and government data isn’t disclosed on Completely Posh’s web site.

It’s unlucky as a result of, so far as disclosures go, that is Completely Posh’s solely potential FTC Act violation I recognized. Merchandise, pricing and compensation particulars are overtly disclosed to shoppers.

Completely Posh’s revised compensation plan is rank-heavy however remains to be easy sufficient to observe. Sadly there are not any retail quantity necessities, that means, over time, a Completely Posh affiliate may advance on their very own purchases alone.

This might probably be autoship and, if commissions have been primarily earned on recruited associates additionally on autoship, this may functionally be a pyramid scheme.

The best strategy to fight this may be requiring a 50% minimal on required PV to rank advance.

I additionally wasn’t a fan of screwing associates out of MLM commissions per particular person recruitment leg. I suppose it does let associates nonetheless earn on some legs in the event that they fall wanting their highest ranked legs however nonetheless, no person likes shedding commissions.

Completely Posh do waive a requirement for Ranks 1 to 4 however bear in mind, Completely Posh’s PV rank necessities are accumulative. 

Versus a month-to-month PV requirement, wherein nearly all of associates are bunched in decrease ranks, time is a giant think about Completely Posh rank development. This might see folks lacking out on massive residual commissions as their downline ranks up.

Personally I believe when you’re going to make use of accrued PV for rank development, baking in a month-to-month PV requirement for residual commissions in a backdoor approach isn’t nice. Both go together with accrued PV or a month-to-month requirement, not each.

As a potential Completely Posh affiliate, one completely essential verify you are able to do is in your potential upline’s PV unfold.

By this I imply ask what rank they’re, see what the accrued PV requirement is and ask how a lot of that was retail gross sales.

If it was little to none (that means they certified on their very own orders over time), it’s probably that affiliate is working their Completely Posh enterprise as a pyramid scheme.

What you’re searching for a is a minimal 50% ratio, ideally weighed greater in accrued retail gross sales quantity.

I.e. in case your potential upline is Rank 7 that requires 3500 in accrued PV. Not less than 1750 PV of that ought to have been and derived from verifiable retail gross sales.

Outdoors of that I can’t personally touch upon McBride’s claimed Completely Posh product decline for the reason that LaCore Enterprises acquisition. BehindMLM solely received round to reviewing Completely Posh shortly after the acquisition.

McBride does point out chatting with former Completely Posh associates although. So if that’s you and also you’re eager for Completely Posh earlier than LaCore Enterprises (I do know the corporate remains to be owned by LaCore Enterprises however McBride appears real in desirous to run the corporate as remembered), take a look and see if it’s what you bear in mind.

Outdoors of minor disclosure points and a fast verify on potential upline accrued retail PV, I didn’t see any main pink flags in Completely Posh’s 2024 reboot.

Good luck!