PartyLite supplies no data on its web site about who owns or runs the corporate.
Just a few Google searches reveals that PartyLite launched again in 1973. Sooner or later it was acquired by former MLM conglomerate Blyth.
Along with PartyLite, Blyth is understood for earlier possession of now defunct Visalus.
In October 2015 Blyth and PartyLite have been acquired by the multinational Carlyle Group.
In Might 2016 Carlyle Group merged PartyLite with Candle-lite, a perfume and candle firm based in Ohio again in 1840, beneath the holding firm Luminex Dwelling Décor & Perfume Firm.
Heading up Luminex Dwelling Décor & Perfume Firm is CEO Scott Meader (appointed July 2020).
Meader (proper) has an government historical past within the client packaged items trade. So far as I can inform Luminex Dwelling Décor & Perfume Firm and PartyLite is his first MLM appointment.
As per a press-release issued on the time of Meader’s appointment, Luminex Dwelling Décor & Perfume Firm had ‘about 1,200 whole staff and $495 million in income in 2019’.
Though Luminex Dwelling Décor & Perfume Firm and PartyLite are successfully one and the identical, this can be a particular overview of PartyLite.
Learn on for a full overview of PartyLite’s MLM alternative.
PartyLite’s Merchandise
PartyLite sells perfume themed product spanning residence perfume, wellbeing, perfume types and residential decor.
There are far too many PartyLite merchandise to record right here individually. Fortunately although the corporate supplies an entire retail catalog on its web site.
On their web site PartyLite state their merchandise are
made with a most interesting and cleanest elements.
That’s why we stand behind our merchandise with our PartyLite BePure Dedication, No No Checklist and 100% Love It Assure.
Out of curiosity I went on the lookout for the “BePure Dedication”, solely to seek out archived variations of it have just lately been eliminated.
I did nevertheless discover a 2019 BePure Dedication advertising video on PartyLite’s YouTube channel.
Within the video PureLite claims its merchandise
- burn clear;
- generate “minimal soot”;
- are non-toxic;
- are freed from parabens, phthalates, sulfates and lead
- use 100% pure wicks;
- are cruelty free;
- are created in “small batches”;
- comprise pure important oils;
- “maximize renewable sources”;
- comprise “plant derived elements” and “recycled supplies”;
Whether or not the latest elimination of the BePure Dedication web site sources is due to a shift in these claims is unclear.
PartyLite’s Compensation Plan
PartyLite doesn’t present a available copy of its compensation plan on its web site.
I used to be capable of finding two PartyLite compensation plans, relationship again to 2017 and 2020.
In 2017 PartyLite had what I’d name a standard MLM compensation plan.
In August 2020, across the time of Scott Meader’s appointment as CEO, PartyLite launched a “new affiliate enterprise mannequin”.
On this new mannequin, you’ll be paid based mostly on gross sales quantity by a easy fee construction.
It’s also possible to add Associates to your staff and make fee on their gross sales.
The next evaluation relies on PartyLite’s launched August 2020 compensation plan for the US.
So far as I’m conscious it hasn’t modified over the previous 12 months.
Retail Commissions
PartyLite associates earn a fee on gross sales positioned by retail clients.
Retail fee charges are decided by whole month-to-month retail buyer quantity:
- generate $0 to $250 in month-to-month gross sales and obtain a 15% retail fee charge
- generate $250.01 to $1500 in month-to-month gross sales and obtain a 20% retail fee charge
- generate $1500.01 to $3000 in month-to-month gross sales and obtain a 25% retail fee charge
- generate $3000.01 to $5000 in month-to-month gross sales and obtain a 30% retail fee charge
- generate $5000.01 or extra in month-to-month gross sales and obtain a 35% retail fee charge
Residual Commissions
PartyLite associates who’ve recruited a minimum of one affiliate and generate $100 or extra in month-to-month retail buyer gross sales, qualify for residual commissions.
PartyLite pays a 5% residual fee down one stage of recruitment.
Be aware that residual commissions embrace each downline retail gross sales and their very own purchases.
Becoming a member of PartyLite
PartyLite affiliate membership is $49.90 yearly.
Associates are charged a $1.50 a month in the event that they need to “handle your fee funds”.
A $3 month-to-month penalty price is charged if an affiliate does withdraw earned commissions for 3 consecutive months.
Conclusion
PartyLite suffers from “faceless company” syndrome. Whereas I’m sometimes in opposition to this for an MLM firm, I’m torn on giving PartyLite a move.
For no matter motive, PartyLite gutted their fully-fledged MLM alternative final 12 months. What they now provide is MLM lite.
Paying down one stage of recruitment (incomes on gross sales quantity generated on what’s technically stage two of your unilevel staff), is the naked minimal to qualify as an MLM firm.
There’s nothing mistaken with that, it’s simply an observable shift away from “conventional” MLM.
In that sense I don’t suppose there’s a lot of what we’d sometimes check with as an MLM tradition at PartyLite.
With that in thoughts, do they want front-facing administration, occasions and the entire shebang?
A go to to PartyLite’s web site reveals the merchandise are entrance and middle. It appears to be like similar to another retailer.
There’s a “be a part of our staff” hyperlink within the navigation bar however that’s it. PartyLife is in any other case all in regards to the merchandise.
And that’s undoubtedly a superb factor.
I can’t personally communicate to the standard of PartyLite’s merchandise however what’s introduced on their web site appears to be like fairly first rate.
Our wax merchandise are proudly made in the united statesA. and manufactured within the USA at our Leesburg, OH facility.
Tealight candles are available at $12 and jar candles are $27 to the mid to excessive $30s.
Low-cost sufficient to buy and consider earlier than committing to something.
And for those who do commit, MLM commissions are behind a $100 a month gross sales qualification.
Whereas residual commissions are paid on affiliate purchases, this $100 a month has to be retail buyer gross sales.
Buyer Quantity (CV) – this represents purchases of PartyLite merchandise, together with reward certificates, that clients make utilizing your Distinctive Affiliate Hyperlink or on the PartyLite firm web site the place a buyer’s order has beforehand been attributed to you.
PartyLite make the excellence between CV and “affiliate quantity”, so there doesn’t seem like a loophole.
Given the robust deal with merchandise and total course PartyLite appears to be specializing in, I’ll give them a faceless company move.
PartyLite is a no nonsense product-focused alternative with an equally no nonsense compensation plan.
Good luck!
Replace sixth February 2024 – PartyLite has terminated its MLM operations throughout North America.