Park Lane function within the jewellery MLM area of interest and have been round since 1955.
So the story goes;
In 1955, the corporate’s co-founders, Arthur and Shirley LeVin, began their enterprise based mostly on the philosophy of sharing and caring.
At this time, the second technology of LeVins, impressed by the values and success of the primary 5 a long time, has taken the corporate to better heights with the identical sense of dedication, satisfaction, ardour and coronary heart.
Park Lane immediately operates out of Illinois, the identical state the corporate was based in.
Whereas there are “subject executives” featured on the Park Lane web site, curiously there’s no detailed details about any of the LeVins.
With a little bit of Googling I used to be capable of verify Park Lane’s CEO is Scott LeVin.
Sadly Arthur LeVin handed away in 2013. I wasn’t capable of affirm Shirley’s dying so I imagine she’s nonetheless alive, albeit not actively concerned within the working of Park Lane (attributable to her age possible for a while).
Being the son of Park Lane’s founders, Scott LeVin continues the household enterprise. I imagine a few of the LeVin’s grandchildren are additionally concerned though I’m not sure in what capability.
A Park Lane advertising video cites Scott LeVin as a co-owner of the corporate. Siblings Arthur and Mark LeVin are additionally cited as a Park Lane co-owners.
On the authorized entrance Park Lane has a fairly clear invoice of well being. There are a few infighting lawsuits however nothing main.
One of many LeVin’s sons, Ryan LeVin, was concerned in a success and run again in 2011. A followup article in 2015 suggests he has made vital life adjustments after the expertise.
To be clear, this isn’t straight tied to Park Lane. I’m nevertheless together with it as within the 2011 article Ryan is cited as “the inheritor to a jewelry empire”.
Learn on for a full assessment of the Park Lane MLM alternative.
Park Lane Merchandise
Park Lane markets an ever-changing vary of what they name “trend jewellery”.
Full retail pricing of the present catalog is supplied on the Park Lane web site.
A digital copy of the present catalog can be supplied, which I imagine is refreshed yearly.
The place and by whom Park Lane jewellery is manufactured isn’t disclosed, nevertheless the corporate states its jewellery is made ‘to strict specs with top quality supplies‘.
Perusing by way of the catalog, most of Park Lane’s jewellery appears to be priced at lower than $100.
Every vary does have items which can be costlier although; bracelets go as much as virtually $300, some necklaces are $400+, earrings max out at simply over $200 and so forth.
Whereas the vast majority of Park Lane’s providing is focused at ladies, there’s additionally a modest males’s vary (the corporate is fast to level out ladies may benefit from the males’s types too).
I’m not an enormous jewellery man however a few of it appears alright. The Bravo sterling silver ring for $84 caught my eye.
Gems utilized in Park Lane jewellery are Swarovski crystals and cubic zirconias.
Lastly, every Park Lane jewellery piece is offered with a 120 day return or change assure.
The Park Lane Compensation Plan
(intro)
Park Lane Affiliate Ranks
There are seven affiliate ranks inside the Park Lane compensation plan.
Together with their respective qualification standards, they’re as follows:
- Style Director – enroll as a Park Lane affiliate and meet fee qualification necessities
- Department Director – maintain at the very least 4 qualifying reveals in a month and recruit and preserve at the very least one affiliate
- Area Supervisor – maintain at the very least 4 reveals a month and generate at the very least $6000 in month-to-month PV and/or GV for 2 consecutive months
- Space Supervisor – maintain at the very least 5 reveals a month for 2 consecutive months and have and preserve a downline of at the very least 5 associates (two of which have to be personally recruited)
- Division Supervisor – generate $20,000 PV and/or GV over a rolling two month interval and both personally recruit three Space Managers or have 4 Department Administrators in your downline
- Senior Division Supervisor – generate $60,000 PV and/or GV over a rolling two month interval and recruit and preserve at the very least eight Model Director or larger ranked associates
- Gross sales Vice President – generate at the very least $180,000 PV and/or GV over a rolling two month interval
- Firm Vice President – generate at the very least $400,000 PV and/or GV over a rolling two month interval
Double promotion is feasible from the Department Director rank, permitting a Park Lane affiliate to leap two ranks at a time.
- Department Administrators can double promote to Space Supervisor by holding 5 reveals a month for 2 consecutive months and producing a downline of at the very least 5 associates (at the very least two of which have to be personally recruited)
- Area Managers can double promote to Division Supervisor by producing $20,000 in PV and/or GV over a rolling two month interval and personally recruited and sustaining at the very least 4 Department Administrators
PV stands for “Private” Quantity and in Park Lane is counted as retail gross sales solely.
GV stands for “Group Quantity” and is PV generated by an affiliate and their complete downline.
In an effort to depend in the direction of recruited affiliate standards for rank development and bonuses (until in any other case acknowledged), recruited associates should generate at the very least $1000 PV in retail gross sales inside 4 weeks of creating their first sale.
Word that in an effort to meet qualification standards, held reveals (residence events) should generate at the very least $200 in retail buyer orders.
Lastly, with respect to Firm Vice President, whereas rank qualification standards is supplied, particular fee and bonus charges aren’t.
If there are any variations in fee and bonus charges between Gross sales Vice President and Firm Vice President, I haven’t included them as a result of they aren’t in Park Lane’s publicly obtainable compensation materials.
Fee Qualification
In an effort to qualify for commissions, every Park Lane affiliate should maintain at the very least two reveals a month, or alternatively recruit a brand new affiliate.
In an effort to depend towards fee qualification, held reveals should generate at the very least $200 in retail gross sales.
Retail Commissions
Park Lane associates are paid a retail gross sales fee based mostly on rank:
- Area Managers earn 35% of generated retail PV
- Space Mangers earn 40% of generated retail PV
- Division Mangers and better earn 45% of generated retail PV
Retail fee bonuses could be boosted, based mostly on rank particular qualification standards:
- Style Administrators – generate $5000 PV and obtain a 32% fee charge bump (assuming this carries over to Department Director)
- Area Managers – generate $300 PV every week and obtain a $25 bonus, generate $600 PV every week and obtain a $50 bonus
- Space Managers – generate $2500 in month-to-month PV, recruit and preserve at the very least eight Administrators, every with a minimal $200 PV a month and obtain an additional 10% fee charge (assuming this carries over to Division Supervisor and better)
Only a notice on the assumptions: Increased ranks don’t have particular retail fee charge standards, however do state larger fee charges are potential.
Given the shortage of further standards supplied, it’s assumed earlier rank standards applies (and have to be maintained the place relevant).
Fee Overrides
Fee overrides are primarily an identical bonus on PV generated by personally recruited associates.
Department Administrators seem to earn an override on all downline exercise as follows:
- 5% if weekly downline GV is $1 to $399.99
- 6% if weekly downline GV is $400 to $799.99
- 7% if weekly downline GV is $800 to $1199.99
- 8% if weekly downline GV is $1200 to $1999.99
- 10% if weekly downline GV is over $2000
Area Managers earn a 6% override on personally recruited Style Director PV and 6% on Model Director GV.
Space Managers earn a ten% override on personally recruited Style Director PV, 6% on Department Director GV and three% on Area Manger GV.
Division Managers earn a 15% override on personally recruited Style Director PV, 8% on Department Director GV and 5% on Area Supervisor GV.
Division Managers can even earn a 3% override on personally recruited Space Supervisor GV if
- the Space Supervisor generates $200 PV or extra every week; or
- the affiliate qualifying for the override generated $1000 PV and/or GV that week; or
- the affiliate qualifying for the override holds at the very least six reveals every week.
Additionally Division Managers can earn a 3% override on second and third technology Space Supervisor GV if the affiliate qualifying for the override holds at the very least twelve reveals every week.
Word that generations above refers to unilevel workforce ranges.
That’s associates you recruit are in your degree 1. Associates they recruit are in your degree 2 (second technology) and associates your degree 2 recruits are in your third degree (third technology).
Senior Division Managers earn a 15% override on personally recruited Style Director PV, 8% on Department Director GV, 5% on Area Supervisor GV and three% on Space Supervisor and Division Supervisor GV.
Gross sales Vice Presidents earn a 15% override on personally recruited Style Director PV, 8% on Department Director GV, 5% on Area Director GV and three% on Space Supervisor, Division Supervisor and Senior Division Supervisor GV.
Word the distinction between being paid overrides on PV and GV.
A PV override is a share of gross sales quantity generated by a personally recruited affiliate.
A GV override is a share of gross sales quantity generated by a personally recruited affiliate and their downline.
Weekly GV Bonus
Area Supervisor and better ranked Park Lane associates qualify for a weekly bonus on downline generated GV (excludes affiliate’s personal PV).
Area Managers obtain
- a $30 bonus if their weekly downline GV reaches $1000
- a $65 bonus if their weekly downline GV reaches $1500
- a $130 bonus if their weekly downline GV reaches $3000
- a $195 bonus if their weekly downline GV reaches $4500
- a $260 bonus if their weekly downline GV reaches $6000
- a $325 bonus if their weekly downline GV reaches $7500
- a $390 bonus if their weekly downline GV reaches $9000
- a $500 bonus if their weekly downline GV reaches $10,500
There aren’t any Weekly GV Bonus quantities supplied for Space Supervisor or Division Supervisor, so it’s assumed they earn the identical Area Supervisor charges.
Senior Division Managers obtain
- a $100 bonus if their weekly downline GV reaches $2500
- a $200 bonus if their weekly downline GV reaches $5000
- a $300 bonus if their weekly downline GV reaches $7500
- a $400 bonus if their weekly downline GV reaches $10,000
- a $500 bonus if their weekly downline GV reaches $12,500
Weekly Exercise Bonus
Area Supervisor to Senior Division Supervisor Park Lane associates can qualify for a Weekly Exercise Bonus.
The Weekly Exercise Bonus relies on personally recruited affiliate GV technology as follows:
- recruit and preserve at the very least 4 Department Administrators who every generate at the very least $200 GV a month and obtain a $25 Weekly Exercise Bonus
- recruit and preserve at the very least eight Department Administrators who every generate at the very least $200 GV a month and obtain a $50 Weekly Exercise Bonus
Weekly Exercise Bonus qualification adjustments for Gross sales Vice Presidents as follows:
- add fifty associates to your downline in every week and obtain a $100 Weekly Exercise Bonus
- add 100 associates to your downline in every week and obtain a $200 Weekly Exercise Bonus
- add 2 hundred associates to your downline in every week and obtain a $300 Weekly Exercise Bonus
- add 4 hundred associates to your downline in every week and obtain a $400 Weekly Exercise Bonus
- add 600 associates to your downline in every week and obtain a $500 Weekly Exercise Bonus
To depend in the direction of Gross sales Vice President Weekly Exercise Bonus qualification standards, added associates should generate at the very least $200 in weekly PV.
Annual Bonus
Space Supervisor and better ranked Park Lane associates qualify for an Annual Bonus, based mostly on “Central Space” quantity technology.
- generate $100,000 in annual Central Space quantity and obtain a $2000 Annual Bonus
- generate $150,000 in annual Central Space quantity and obtain a $5000 Annual Bonus
- generate $250,000 in annual Central Space quantity and obtain a $10,000 Annual Bonus
Park Lane compensation materials doesn’t outline what Central Space GV is.
Whether or not it pertains to downline Space Supervisor quantity or a geographic restriction in quantity is unclear.
Month-to-month Recruiting Bonus
Division Managers and Senior Division Managers qualify for the Month-to-month Recruiting Bonus.
If a Division Supervisor’s downline grows by ten newly recruited associates in a month, they obtain a $500 Month-to-month Recruiting Bonus for that month.
Word that associates recruited by downline Space Managers don’t depend in the direction of Division Supervisor Month-to-month Recruiting Bonus qualification.
Month-to-month Recruiting Bonus qualification standards will increase to twenty newly recruited associates in a month for Senior Division Managers.
Gross sales Vice Presidents require thirty recruited associates a month.
Space Supervisor recruitment seems to depend in the direction of the Month-to-month Recruiting Bonus for Senior Division Managers and Gross sales Vice Presidents.
Weekly Recruiting Bonus
Gross sales Vice Presidents can qualify for a Weekly Recruiting Bonus as follows:
- develop your downline by ten associates in every week and obtain a $100 Weekly Recruiting Bonus
- develop your downline by twenty associates in every week and obtain a $200 Weekly Recruiting Bonus
- develop your downline by thirty associates in every week and obtain a $300 Weekly Recruiting Bonus
- develop your downline by forty associates in every week and obtain a $400 Weekly Recruiting Bonus
- develop your downline by fifty associates in every week and obtain a $500 Weekly Recruiting Bonus
Word that in an effort to depend in the direction of Weekly Recruiting Bonus qualification standards, recruited downline associates should generate $200 or extra PV within the week they had been recruited.
Month-to-month Gross sales Bonus
Division Managers qualify for a $500 Month-to-month Gross sales Bonus in the event that they generate
- $10,000 in month-to-month PV and/or GV (excludes recruited Space Supervisor PV and GV); or
- $15,000 in month-to-month PV and/or GV (consists of recruited Space Supervisor PV and GV)
Senior Division Managers are paid the identical $500 Month-to-month Gross sales Bonus, based mostly on a flat qualification of $15,000 GV and/or PV a month.
Gross sales Vice Presidents can earn a Month-to-month Gross sales Bonus of as much as $2000 a month:
- $25,000 in month-to-month PV and/or GV = $500 Month-to-month Gross sales Bonus
- $50,000 in month-to-month PV and/or GV = $1000 Month-to-month Gross sales Bonus
- $100,000 in month-to-month PV and/or GV = $1500 Month-to-month Gross sales Bonus
- $200,000 in month-to-month PV and/or GV = $2000 Month-to-month Gross sales Bonus
Automotive Bonus
Department Director and better ranked Park Lane associates can qualify for a month-to-month $700 Automotive Bonus on a white Mercedes-Benz lease.
Associates who don’t wish to lease a automotive can alternatively go for a month-to-month $500 money fee.
Six Month Tremendous Begin Bonus
Park Lane associates have 25 weeks to qualify for the Six Month Tremendous Begin Bonus.
Qualifying standards for the Six Month Tremendous Begin Bonus is as follows:
- generate $5000 in private gross sales quantity
- recruit at the very least 5 associates who every additionally generate at the very least $1000 in gross sales quantity
Park Lane associates who fulfill the above qualification standards obtain a “Coronary heart of Park Lane 14 kt gold sparking diamond and garnet ring”.
Free Jewellery
Senior Division Managers can qualify at no cost Park Lane jewellery as follows:
- generate $16,000 in month-to-month PV and/or GV and obtain $350 price of jewellery samples that month
- add 5 straight or not directly recruited new associates to your downline in a month and obtain a $50 jewellery credit score
- add ten straight or not directly recruited new associates to your downline in a month and obtain a $100 jewellery credit score
Free jewellery qualification standards for Gross sales Vice Presidents are elevated to:
- generate $20,000 in month-to-month PV and/or GV and obtain $350 price of jewellery samples that month
- add 5 straight or not directly recruited new associates to your downline in a month and obtain a $50 jewellery credit score
- add ten straight or not directly recruited new associates to your downline in a month and obtain a $100 jewellery credit score
Becoming a member of Park Lane
Park Lane affiliate membership is $39 plus the acquisition of a start-up package.
Begin-up kits featured on Park Lane’s web site embody:
- a $99 Digital Equipment (select $99 price of jewellery from the shop when signing up)
- a $39 Finance Equipment ($750 in web gross sales commissions withheld to pay for Commonplace Equipment)
- a $229 Commonplace Equipment (consists of $1000 price of jewellery)
- a $639 Presidential Equipment (consists of $2500 price of jewellery)
Conclusion
Being they market and promote jewellery, there’s a temptation to instinctively evaluate Park Lane’s providing to boutique jewellery choices.
Primarily based on what I’ve seen of their advertising materials and catalog, Park Lane aren’t focusing on this market.
“Style jewellery” is usually items you possibly can put on day-after-day, versus costlier jewellery for particular events.
Park Lane are open and up entrance about this, and that’s largely the market they’re focusing on.
As a Park Lane affiliate, that’s additionally what your focus market goes to be.
Off the bat Park Lane exhibit their concentrate on retail gross sales by counting retail orders in the direction of PV solely.
Most MLM firms embody affiliate purchases, paving the best way for autoship recruitment.
There’s none of that in Park Lane. For those who’re not making retail gross sales (by way of reveals or in any other case), you’re not going to qualify for commissions.
On the subject of reveals, they’re what Park Lane refers to get together type advertising as.
Celebration type MLM advertising is the place you host a advertising occasion at your own home, another person’s home or a venue, and sometimes invite a heat market.
You current your merchandise with the hope of taking retail orders from these in attendance.
Some individuals love get together plan advertising, some individuals hate it.
A standard backlash in the direction of the mannequin is individuals being lured to events beneath false pretenses, after which feeling pressured to buy.
This may be the pitch itself or the sensation of abuse of social/household connections to those that attend.
Pay attention to this as a possible advertising impediment.
Recruitment can be an inevitable a part of get together advertising. By all means adapt examples Park Lane present however don’t copy them verbatim.
Over the past two minutes of my jewellery presentation I play a Ticket Sport – with ardour and pleasure!
Initially of the ticket recreation I hand out 3 envelopes.
The envelope marked “#1” accommodates $150 price of play cash.
The envelope marked “#2” accommodates $300 price of play cash.
The envelope marked “#3” accommodates $650 price of play cash.
I then say, “Okay, I’m going to provide you a chance to ask me something you’ve ever puzzled about how the sort of enterprise works.
Now, I would like you to know that I notice this enterprise just isn’t for everybody, however I do know it may be for anybody.
So, even if you’re not , go forward and ask me something you might have ever puzzled – nothing is off limits. You’ll obtain a drawing ticket for every query requested.”
On the level within the recreation when somebody asks “How a lot do you make?” I say “that may be a nice query.
Whoever has envelope #1, please open it and share the contents with us.”
After they depend the cash and share the quantity, I then say “a brand new trend director with Park Lane could make $150 every week for displaying the jewellery one time.
That’s $600 a month – let me ask you, how would $600 a month affect your loved ones?”
That is the place the magic occurs – allow them to reply!
They’re promoting themselves and one another on how our enterprise may benefit them or somebody they know.
Then I ask, “Whoever has envelope #2, please open it and share the contents with us.”
After they depend the cash and share the quantity, I say, “a trend director with Park Lane could make $300 every week for displaying the jewellery simply two instances. That’s $1,200 a month – let me ask you, how would $1,200 a month affect your loved ones?”
Once more, Allow them to reply!
Then I ask, “Whoever has envelope #3, please open it and share the contents with us.”
After they depend the cash and share the quantity, I say “a Park Lane chief with solely 6 workforce members could make $650 every week.
That’s $2,600 a month – let me ask you, how would $2,600 a month affect your loved ones?”
Once more, Allow them to reply!
That is strongest. That is actual cash and could be life-changing cash for therefore many!
I finish the sport with “let me ask you a query…. In case your kids got here to you and stated they wished to strive soccer, dance, or karate you’ll by no means say ‘you possibly can’t try this’.
No, you’ll say strive it – you by no means know if it’s for you until you give it a strive.
If it isn’t for you, you by no means must do it once more.
Give your self the identical recommendation – give this enterprise 1 month – present the jewellery 5 instances.
The worst factor that would occur is you might have a ton of jewellery, a pockets full of cash and the satisfaction that you simply tried.
The most effective factor that may occur is that you simply notice that Park Lane is an ideal match”.
I then end with drawing a ticket and presenting the winner with a small prize or piece of incentive jewellery.
Generalized approaches to enterprise shows at get together occasions can come off as cheesy.
Your viewers isn’t going to be as receptive as advertising supplies can have you imagine, so that you want to have the ability to adapt accordingly.
Park Lane’s quantity necessities are PV and GV, similar as every other MLM firm however they do specify present quotas.
Along with reveals PV and GV could be created by way of direct and on-line retail gross sales, so I’m unsure how a lot holding a selected variety of events is.
From an organization perspective I suppose if PV and GV is met it shouldn’t be a lot of a difficulty.
The Park Lane firm tradition nevertheless could be very a lot geared in the direction of get together promotion, so if that’s not for you then look elsewhere.
One remaining notice on PV and GV was Park Lane typically interchanging the 2. I believed this was a pleasant contact as it might steadiness out an affiliate’s manufacturing in the event that they’re having a quieter week/month.
By combining the 2 for sure quantity qualification, associates can depend on their downline quantity and vice-versa.
The impact is fee qualification is a little more steady, as you’ve bought two streams of quantity to construct and depend on as a substitute of only one.
For brand spanking new Park Lane associates producing $1000 in retail PV inside 4 weeks is perhaps a little bit of a stretch.
The corporate expects new recruits to carry at the very least two reveals a month, so that you’re a minimal $500 per present. Much less in case you promote exterior of the reveals.
One factor I didn’t perceive was why when, present Park associates advance in rank, typically their qualification standards elevated however the bonus/fee quantity remained the identical.
The free jewellery bonus is an effective instance of this, whereby Gross sales Vice President qualification standards will increase for a similar advantages.
I get that larger ranked associates ought to have the option or working in the direction of assembly larger qualification standards, however shouldn’t the bonus quantities enhance too?
One broad notice on Park Lane’s compensation plan presentation is that it may positively be expanded on.
As somebody who routinely critiques MLM compensation plans, I appreciated the compactness. That stated I can’t think about associates new to the enterprise making a lot sense of what’s supplied.
Central areas… any present Park Lane associates within the know wish to clarify that one to me?
These points apart, in case you set your expectations and goal demographic accordingly, Park Lane is a fairly well-rounded out and balanced alternative.
I’d in fact count on nothing much less from a sixty-four yr outdated firm, however it’s good to see they’ve prevented the complication pitfalls that usually befall established MLM firms.
Replace 4th August 2019 – Hyperlink to the recruitment “ticket recreation” flyer on Park Lane’s web site has been eliminated.
The corporate seems to have disabled entry to the flyer someday over the previous week.