NuLife Ventures’ fails to provide information on who owns or runs the company on their website.
I found the following infographic on NuLife Ventures’ official Facebook page:
As above, Bill Resides (CEO), Bob Doran (EVP) and Joey Bird (CSA) are cited as NuLife Ventures’ co-founders.
Why this information isn’t provided on the company’s website is unclear.
Prior to founding NuLife Ventures, Bill Resides and Joy Bird were involved in the Flexkom pyramid scheme. In 2014 Bill Resides was named Flexkom’s Country Manager for the US.
Bob Doran was promoting North American Power, which collapsed in 2015.
Establishing when NuLife Ventures launched is a bit of a challenge.
The company’s website footer marks copyright from 2014 but NuLife Ventures’ website domain itself wasn’t registered till 2016.
NuLife Ventures’ official Facebook page wasn’t created until early 2019. The company’s YouTube channel first videos were uploaded eleven months ago.
What is clear is that NuLife Ventures is based out of Tennessee, and operates in the health and wellness MLM niche.
Read on for a full review of NuLife Ventures’ MLM opportunity.
NuLife Ventures’ Products
NuLife Ventures market a range of products in the health and wellness niche.
These include “hydrogen water machines”, a “nitric oxide booster” supplement and anti-aging face mask.
NuLife Ventures’ hydrogen water machines are manufactured by Echo.
As per a marketing pitch on NuLife Ventures’ website;
What is Hydrogen Water?
Hydrogen Gas dissolved in water makes Hydrogen Water. Hydrogen is an antioxidant & reduces oxidative stress.
Backed by 12 years of research and hundreds of studies.
Specific Echo hydrogen water products marketed include:
- Echo H2 Pitcher – “makes hydrogen water portable”, retails at $1195
- Echo H2 Machine – “the first water machine to have the hydrogen module”, retail pricing “starts at” $2795
- Echo H2 Server – “the newest in under sink Echo Technology”, retail pricing “starts at” $2495
- Echo H2 Ultimate – “the ultimate hydrogen water machine” (marked “available soon”)
vNox+ is a nitric oxide supplement NuLife Ventures claims increases blood flow. vNox+ retail pricing is not provided.
Sedona Face Mask is… well, here’s NuLife Ventures’ spiel;
The theory behind the SEDONA FACE and understanding how it works is very simple.
Under the influence of Pulsating Magnetic Fields (PEMF therapy), blood-circulation is improved and the oxygen supply to the cells of the dermis and epidermis is increased.
The skin is saturated with oxygen and various nutrients and many benefits result.
Retail pricing for Sedona Face Mask is not provided. There is however this… interesting marketing image:
NuLife Ventures also markets Avacen “thermo-therapy” products. Following a lawsuit filed by Avacen however, the long-term future of that business relationship is in doubt.
NuLife Ventures’ Compensation Plan
NuLife Ventures fails to provide a copy of its compensation plan on its website.
The following analysis is based on
- a compensation plan video, uploaded to NuLife Ventures’ official YouTube channel on March 21st, 2020; and
- a compensation plan video, uploaded to NuLife Ventures’ official YouTube channel on April 14th, 2020.
As per the second video, the compensation plan details provided are effective as of May 1st, 2020.
Supposedly a compensation plan document was to be made available in May 2020.
As at the time of publication, no such document is available on NuLife Ventures’ website.
MLM Commission Qualification
NuLife Ventures classify sales of their products under two classes;
- Class 1 – orders that don’t include Avacen devices
- Class 2 – orders that include Avacen devices
Class 1 Commission Qualification
To qualify for commissions on Class 2 orders, a NuLife Ventures affiliate must:
- sign up as an affiliate and purchase or sell at least 250 PV worth of products to a retail customer or recruited affiliate;
- maintain 60 PV in retail sales every 30 days.
PV stands for “Personal Volume” and is sales volume generated by the purchase or sale of NuLife Ventures’ products.
The only PV amounts provided by NuLife Ventures are tied to their affiliate signup packages:
- Avacen 100 – 3000 PV
- Business Builder – 4500 CV
- Avacen Pro – 5500 CV
- Practitioners Package – 7000 CV
Class 2 Commission Qualification
To qualify for commissions on Class 2 orders, a NuLife Ventures affiliate must:
- sign up as an affiliate and purchase or sell a Class 2 order to a retail customer or personally recruited affiliate;
- complete a certification course provided by NuLife Ventures; and
- maintain sale of a Class 2 order over a rolling 180 day period.
NuLife Ventures affiliates pass up the commission generated by their first Class 1 or Class 2 sale.
The commission is passed upline to the first Class 1 or Class 2 qualified affiliate.
In turn, once qualified NuLife Ventures affiliates receive pass-up commissions from the first Class 1 or Class 2 sale made by personally recruited affiliates.
Retail Commissions (???)
Although retail commissions are mentioned in the cited April 2020 compensation video, I couldn’t find any information on retail commissions paid out.
Such to the extent retail commissions are part of NuLife Ventures’ compensation plan, they are evidently not worth including in official marketing material.
NuLife Ventures affiliates receive a 16% commission on the recruitment of affiliates who sign up with an Avacen package (see “Joining NuLife Ventures” below).
- recruit an Avacen 100 package affiliate and receive $480
- recruit a Business Builder package affiliate and receive $720
- recruit an Avacen Pro package affiliate and receive $880
- recruit a Practitioners Package affiliate and receive $1120
The above commission rates are tied to the Junior rank and increase based on rank as follows:
- Seniors receive a 26% recruitment commission rate
There appears to be two additional ranks (paying 28% and 30% respectively), however details are not provided.
NuLife Ventures earn residual commissions as a percentage of sales made by downline affiliates.
I believe these are coded bonuses, maxing out at 11% based on rank (seven tiers).
That is 11% is paid out on each order, with higher ranked affiliates able to collect the difference paid to lower ranked downline affiliates (again maxing out at 11% per sale).
NuLife Ventures fail to provide rank qualification criteria so I can’t give you specifics.
Joining NuLife Ventures
Basic NuLife Ventures affiliate membership costs $280.
The following Avacen bundle packages are also available:
- Avacen 100 – $4275, includes an Avacen 100 machine
- Business Builder Package – $6475, includes an Avacen 100 machine and carry bag
- Avacen Pro – $7275, includes Avacen Pro machine
- Practitioners Package – $9475, includes Avacen Pro and Avacen 100 machine with carry bag
If NuLife Ventures’ marketing material is anything to go by, the entire opportunity revolves around signing up, purchasing an Avacen device package and recruiting others who do the same.
NuLife Ventures’ other products might as well not exist, save perhaps vNox+ to qualify for Class 1 commissions.
In the April 2020 compensation video cited earlier in this review, supposedly recent changes were made to bring NuLife Ventures’ into regulatory compliance:
Based on the strong focus on signing up affiliates with Avacen packages (seriously, nothing else is even covered in their videos), the lack of retail pricing on NuLife Ventures’ website and no retail commission details whatsoever, I’m going to suggest NuLife Ventures was running as a product-based pyramid scheme.
That is recruited affiliate purchases were making up the majority of company-wide sales volume.
I’ve seen nothing to suggest anything has actually changed, so it’s highly likely this is still the case.
I mean really, when you’re selling a $1195 water pitcher – is any of this surprising?
And what’s the deal between the Avacen 100 and Business Builder Package?
Both come with an Avacen 100 device, but the Builder Business Package includes a carry bag… for an additional $2200?!
Additional NuLife Ventures red flags are the lack of corporate information and financing option provided.
NuLife Ventures failing to provide corporate information on its website creates the impression of a faceless corporation.
Given the inextricably personal nature of MLM in general, this is not a desirable look.
Presumably as a result of how much Avacen devices cost (presumably the quoted prices in this review are wholesale, seeing as retail pricing isn’t provided), NuLife Ventures offer financing options to customers and potential affiliates.
Please do not join any MLM company on finance.
If you can’t afford $4275+ to join an MLM company, either save up or look elsewhere.
That’s not an insignificant amount and, regardless of what happens with your NuLife Ventures business, that’s debt you’ll be saddled with.
I’d even go so far as to say it’s irresponsible for an MLM company to be pushing finance as an option – more so here given the potential amounts involved.
Perhaps the biggest concern however is the question mark over NuLife Ventures’ relationship with Avacen.
Considering Avacen’s products are very much presented as the core of the business, losing access would pretty much be the end of NuLife Ventures. At least in its present state.
On top of everything else raised in this review, I’d be extremely wary of signing up until the legal dispute between NuLife Ventures and Avacen is resolved.
And if you’re reading this some time after it was initially published, see if you can find corporate and compensation information on NuLife Ventures’ website.
If the info still isn’t available, NuLife Ventures’ clearly aren’t committed to providing the best possible consumer experience they can.
Approach with caution.
Update 23rd September 2020 – Earlier this month Avacen dropped its lawsuit against NuLife Ventures.