Cashback World, Lyconet & Lyoness in 2021

Lyoness relies out of Austria. The corporate was based by Hubert Freidl all the way in which again in 2003.

BehindMLM first reviewed Lyoness in 2012. An up to date evaluate of Lyconet was revealed in 2014.

In between opinions and since then, we’ve been following vital developments. And there’s been fairly a couple of.

To maintain factor easy I’ll limit masking Lyoness’ historical past to the previous couple of years.








Regardless of all of that and quite a few instances, a few of that are nonetheless enjoying out, Austrian authorities appear unable to close Lyoness down.

Each few months I’ll learn updates on what’s happening in Austria, but none of it appears to stay.

Notice that within the spirit of maintaining with Lyoness’ makes an attempt to evade regulation, this evaluate will concentrate on the MLM enterprise alternative as myWorld.

Lyoness and Lyconet are nonetheless operational, and the cashback purchasing portal operates as Cashback World.

Learn on for a full evaluate of myWorld’s MLM enterprise alternative.

myWorld’s Merchandise

myWorld has no retailable services and products of its personal, with associates solely in a position to market affiliate membership itself (Premium membership).

The Cashback World purchasing portal is free to make use of for each associates and retail clients.

Cashback World gives entry to reductions at numerous retailers. Whether or not myWorld makes use of a third-party low cost platform has by no means been clarified.

It’s doubtless that on some stage Cashback World is its personal platform, as myWorld affords a white label model to qualifying companies organizations.

myWorld’s Compensation Plan

myWorld’s compensation plan revolves round acquisition of purchasing factors.

Procuring factors might be acquired through

  • purchases on Cashback World made by a myWorld affiliate or a personally referred buyer
  • purchases made by a Cashback World affiliate’s recruited downline (whether or not downline clients additionally rely in direction of an upline’s purchasing factors is unclear)

The specifics of how purchasing factors are calculated is a guarded secret. To the most effective of my information myWorld don’t publish this info wherever.

Based mostly on month-to-month acquisition of purchasing factors through the above strategies, residual earnings is earned as follows:

  • generate 600 purchasing factors a month and earn €50 EUR
  • generate 1600 purchasing factors a month and earn €200 EUR
  • generate 6000 purchasing factors a month and earn €500 EUR
  • generate 20,000 purchasing factors a month and earn €1200 EUR
  • generate 50,000 purchasing factors a month and earn €3000 EUR
  • generate 200,000 purchasing factors a month and earn €8000 EUR
  • generate 500,000 purchasing factors a month and earn €20,000 EUR
  • generate 1,250,000 purchasing factors a month and earn €50,000 EUR

Advertising Bonus

The Advertising Bonus pays “as much as 1%” on Cashback World purchases made by a myWorld affiliate and their personally referred clients.

I consider the “as much as 1%” is calculated on the cashback quantity myWorld receives from a service provider.

The specifics of “as much as 1%” (e.g. the precise proportion paid out) shouldn’t be disclosed.

Rank Achievement Bonuses

myWorld’s newest compensation video states:

Lyconet additionally has an unbelievable reward program that honors every milestone in your path to success.

From life-changing seminars held at breathtaking areas to distinctive incentives that may assist enhance your life-style.

These are assumed to be Rank Achievement Bonuses. As with the Advertising Bonus, no specifics are offered.

Becoming a member of myWorld

myWorld affiliate membership is free. That is deceptive nonetheless, as mentioned within the conclusion beneath.


I used to be anticipating one other headache reviewing Lyoness. Seems the compensation plan itself has been drastically simplified – however I nonetheless acquired a headache monitoring it down.

Lyoness are very cagey about offering a easy, simple to know and full copy of their compensation plan. Acquiring this has at all times been a wrestle, and I keep this alone ought to flip you off as a possible Lyoness affiliate.

With myWorld, Lyoness has ditched the structured ROI formulation that we slammed as Ponzi scheme since our preliminary 2012 evaluate. It now extra carefully resembles a pyramid scheme.

To be clear Lyoness has at all times had a pyramid ingredient. Recruitment of latest Premium associates is what triggered ROI funds, with Lyoness collapsing in each market recruitment inevitably fizzled out in.

The month-to-month fee differs from unit-based buildings, mixing in cashback purchasing with recruitment. Since inception nonetheless, cashback has served as nothing greater than a ruse.

The quickest and best method to earn in Lyoness has historically been recruitment of “Premium” associates. These are associates who again within the day put down-payments on “account unit” funding positions.

These positions, later renamed “purchasing items”, paid a return as soon as sufficient subsequent funding had been made by recruited associates.

At the moment the identical course of is utilized, solely now with drastically diminished returns.

Premium myWorld associates enroll and buy e-vouchers;

This can allow clients to have funds obtainable on their Cashback Profile to buy vouchers.

This characteristic will almost definitely solely be used if members paid cash over they usually don’t wish to place an order immediately.

This gives purchasing factors for whoever recruited them and their upline. It’s the identical concept behind accounting/purchasing items.

Tales of myWorld associates being recruited into Lyoness are on the market. Simply three days in the past a Reddit person requested assist in recovering 20,000 GBP spent by a member of the family.

With funds made month-to-month based mostly on purchasing unit manufacturing, the distinction between now and the funding unit period is there’s no amassed stability.

What this boils right down to is I can recruit somebody and get them to spend 1000’s on e-vouchers, however that may solely rely in direction of that month’s fee calculation for me.

For residual commissions I’m counting on repeat spending by these I’ve recruited, recruiting new associates and/or recruitment exercise by my downline.

Procuring by non-affiliates is in fact there however seeing as its been negligible on the subject of constructing Lyoness as a enterprise, there’s no cause that has modified.

Maybe the most effective instance of this was again in 2018 when Italy introduced it was investigating Lyoness.

On the time Lyoness’ unit funding scheme had and was spreading like wildfire all through italy.

Lyoness responded to the investigation by disabling the funding scheme in Italy. Cashback purchasing was nonetheless allowed.

By the point Italy fined and banned Lyoness for being a pyramid scheme in Jan 2019, Lyoness had already collapsed.

In 2018 a regulatory investigation by Norway, based mostly on info submitted by Lyoness, revealed that solely 21% of issued Cashback World purchasing playing cards had really been used.

Moreover you may plot any nation Lyoness has briefly taken off in through the years, and see that when recruitment tanks, so does the enterprise.

If something the cashback area of interest has change into extra aggressive through the years, what with the rise of free browser apps. This equates to Lyoness’ cashback providing in 2021 being extra irrelevant than ever.

So far Lyoness has failed to keep up a large enterprise in any nation the place affiliate recruitment has run its course.

Will the courtroom instances in Austria ever go wherever? Who is aware of.

In mid 2020 or so myWorld was all however resurrected by renewed recruitment exercise in Italy.

After the second positive it’s doubtless enterprise there’ll collapse once more. This has prompted Friedl to roll out an IPO advertising plan.

In line with the advertising video the above screenshot is taken from, myWorld associates will obtain “myWorld share factors” (MSP).

MSPs are acquired “by shopping for and redeeming profit vouchers” (e-vouchers with a brand new title?).

MSPs “might be transformed into firm shares in the course of the deliberate IPO”. Friedl insists Lyoness will record as a “multi-billion greenback firm”.

Keep in mind Lyoness isn’t registered to supply securities in any nation it operates in, so advertising digital shares is already a brand new chapter of securities fraud.

Along with the unit funding scheme securities fraud, Lyoness once more dedicated securities fraud in 2015 with its Buyer Cloud scheme.

I’m not holding my breath on whether or not Austrian authorities capitalize on Lyoness’ newly introduced public providing.

Within the meantime Lyoness, Lyconet, myWorld, Cashback World and some other names they give you, are topic to the foundations of MLM pyramid schemes; specifically that almost all of individuals are assured to lose cash.