Texas energy reseller goes MLM

Griddy Professional is the MLM advertising and marketing arm of Texas-based vitality reseller Griddy.

Griddy’s web site lists co-founder Nicholas Bain and Gregory Craig, each of whom have a historical past within the vitality sector.

As per their respective Griddy company bios;

Mr. Bain has been championing the funding and progress of renewable vitality for greater than 15 years.

He beforehand established Allco Wind Power, oversaw the biggest wind farm improvement challenge in america, and was the CEO of Graphite Power previous to co-founding Griddy.

Mr. Craig has been a pioneer within the US vitality trade for practically 25 years.

After launching Prepare dinner Inlet, one of many largest wholesale vitality merchants in North America, Craig went on to guide Commerce Power as chairman and CEO earlier than co-founding Griddy.

Griddy Professional was introduced earlier this month, with protection revealing the appointment of “new leaders”.

Griddy’s new leaders, CEO Michael Fallquist, COO Christian McArthur and CFO Roop Bhullar, beforehand led Connecticut-based Crius Power, which was bought final yr for $400 million to Vistra, Irving-based proprietor of the TXU Power model.

Former Griddy CEO Greg Craig will stay on the Griddy board.

Crius Power was a “strategic companion” of Viridian Power, a former MLM firm BehindMLM reviewed in 2017.

Griddy’s new CEO, Michael Fallquist (proper), based each Viridian Power and Crius Power.

In December 2017 Viridian unexpectedly introduced it was abandoning its MLM enterprise mannequin. Distributors had been caught off-guard however given 4 months discover.

Three months later it was revealed Viridian settled a misleading advertising and marketing and gross sales techniques criticism with Massachusetts for $5 million.

Viridian’s web site remains to be up at present, nevertheless Alexa visitors estimates recommend there isn’t a lot occurring.

Crius Power struggled and, after chopping 270 jobs the identical yr Viridian settled with Massachussets, was bought to Vistra in early 2019 for $436 million.

Griddy Professional marks Michael Fallquist’s return to each the vitality sector and MLM trade.

Learn on for a full evaluation of Griddy Professional’s MLM alternative.

Griddy Professional’s Merchandise

Griddy markets “wholesale electrical energy”.

Get entry to wholesale electrical energy for $9.99 a month. Pay precisely what we pay.

In a nutshell Griddy clients prepay for electrical energy, which is then billed primarily based on the “present real-time charge”.

Griddy claims a mean 8.5 cents per kWH charge, equating to a mean financial savings of $596 a yr.

On the time of publication Griddy is just accessible within the state of Texas.

Griddy Professional’s Compensation Plan

Griddy Professional’s compensation rewards associates for signing up new vitality clients. These clients could be retail or recruited associates.

Griddy Professional additionally muddies the waters by paying clients a $25 fee for referring new clients.

That $25 is credited at $75 if put in direction of ‘the acquisition vitality effectivity merchandise on the Griddy rewards retailer.’

Be aware nevertheless that Griddy retail clients are locked out of the MLM facet of the enterprise.

Buyer Referral Commissions

Griddy Professional associates obtain a $25 bonus per referred vitality buyer.

Referred Griddy clients could be each retail clients and recruited associates.

Be aware that

Buyer Referral Rewards are paid 30-45 days after the brand new buyer’s enrollment is accepted by the utility.

Additionally if the shopper was referred beforehand up to now twelve months and has signed up once more, no buyer referral bonus is paid out.

Residual Buyer Referral Commissions

Griddy Professional associates are paid an ongoing month-to-month fee on signed clients:

  • $2 is paid per lively residential buyer
  • $1 per 1000 kWh of utilization is paid per lively industrial buyer

Residual Commissions

The MLM facet of Griddy’s compensation plan is paid out primarily based on shares and bonus swimming pools.

There are 4 bonus swimming pools, every ‘funded by all the shoppers within the Referral Community.’

  1. Workforce Bonus Pool
  2. Chief Bonus Pool
  3. Greater Performer Bonus Pool
  4. Month-to-month Promotional Bonus Pool

How the swimming pools are funded is tabled as follows:

Qualification for every of the bonus swimming pools is calculated through vitality buyer era throughout a unilevel compensation construction:

A unilevel compensation construction locations an affiliate on the prime of a unilevel group, with each personally recruited affiliate positioned straight underneath them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel group.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

Power clients within the unilevel group could be retail clients or recruited associates.

  • Workforce Bonus Pool qualification requires ten clients throughout the primary three unilevel group ranges, with not more than 40% counted from anyone unilevel group leg
  • Chief Bonus Pool qualification requires 100 clients throughout the primary ten unilevel group ranges, with not more than 40% counted from anyone unilevel group leg
  • Greater Performer Bonus Pool qualification requires ten thousand clients throughout the complete unilevel group, with not more than 40% counted from anyone unilevel group leg
  • Month-to-month Promotional Bonus Pool qualification is just not supplied

Griddy Professional’s compensation plan states associates ‘can earn a number of shares in every of the Month-to-month Income Sharing bonus swimming pools.’

Though not explicitly clarified, I imagine one share is awarded per qualification standards met.

E.g. If a Griddy Professional affiliate had twenty clients throughout their first three unilevel group ranges, they’d obtain two shares within the Workforce Bonus Pool (one share = ten clients).

Every share is paid out equally from funds allotted to the corresponding bonus pool.

Residual Bonus Pool commissions are paid month-to-month and should be requalified for every month.

Becoming a member of Griddy Professional

Griddy Professional affiliate membership is $14.99 a month.


Utilities MLM firms are notoriously difficult. By limiting the service to at least one state, Griddy seems to have averted that pitfall.

That mentioned Griddy’s utilities providing isn’t a straight-forward set and overlook month-to-month invoice.

As a result of Griddy calculates billing utilizing a variable charge, clients are inspired to concentrate to charges by an app.

This isn’t for everybody. I do know personally I couldn’t be bothered protecting observe of charges and would wind up simply paying no matter my month-to-month invoice is (as with a conventional utilities firm).

In Griddy this comes with potential pitfalls, as outlined by Texas Electrical energy Scores;

My hesitations with Griddy had nothing to do with their know-how, nevertheless. What bothered me was their messaging.

They speak about financial savings, however in a market not everybody understands how deregulated electrical energy in Texas works to start, the individuals who perceive the intricacies of spot pricing on the wholesale market and the way it pertains to their payments can be a good smaller share of oldsters.

And since they’re the primary service of their type, there was an enormous potential for buyer confusion after they’re used to conventional electrical energy plans the place there may be zero threat being handed onto them from the electrical energy firms.

What that threat interprets to is tough to quantify when it comes to cash, however clients used to a $100 invoice may very well be $4-500 payments, in idea.

For his or her half Griddy claims ‘value spikes solely occur .06% of the time’.

On its web site Griddy states it has saved its 28,000 clients $14.7 million (buyer rely correct as of Nov 2020).

Texas Electrical energy Scores claims Griddy “overstates their financial savings”.

Griddy is utilizing primary EIA information (Power Data Administration). The issue with EIA information is that it appears to be like on the whole state of Texas on the highest stage.

That isn’t a real illustration of what’s accessible on the free market in deregulated areas. It’s misleading at greatest, disingenuous at worst.

In the event you’re in Texas and contemplating signing up as a Griddy vitality buyer, these are factors to remember.

On the MLM facet of issues the one factor lacking from Griddy’s compensation plan are retail buyer qualifiers.

At current the one qualifier for Griddy associates is ongoing fee of the $14.99 month-to-month payment.

Commissions are tied to buyer acquisition, nevertheless clients could be retail or recruited associates. This leaves the door open for pyramid recruitment.

The treatment to that is tying private retail buyer acquisition to bonus pool qualification. Seeing as Griddy’s enterprise mannequin is actually buying vitality clients, this shouldn’t be an issue.

One different factor to remember, which admittedly isn’t distinctive to Griddy however extra of a utilities MLM pitfall, is

Griddy Execs will likely be required to repay the Referral Bonus for any Buyer who terminates service inside sixty (60) days.

One article from mid 2019 particulars a Griddy buyer signed up and racked up a $350 invoice in simply eight days.

“We’ve been with Griddy for eight days. In eight days, now we have been charged over $350. We’ve been charged by Griddy a lot that at present my credit score union stopped Griddy from with the ability to cost my account,” Brooks mentioned.

Brooks, like a lot of Griddy’s clients, was compelled to show off his air conditioner to try to preserve vitality or threat one other massive invoice.

Brooks mentioned he’s not with Griddy due to the unpredictable vitality invoice. He’s now with Pulse Energy.

Had Griddy Professional of been in place and the shopper been referred by an affiliate, they’d have needed to pay again any commissions earned.

It’s not a deal breaker however like Griddy’s vitality pricing mannequin, one thing to remember.

Exterior of that Griddy Professional’s compensation plan is refreshingly easy. Simply ensure you totally perceive and are capable of clarify each the positives and negatives of their spot-pricing billing mannequin.

Good luck!


Replace twenty third February 2021 – Though arguably a uncommon incidence (who is aware of what the longer term holds), Winter Storm Uri has emphasised the weak spot of Griddy’s variable utilities charge mannequin.


Replace twenty eighth February 2021 – Griddy has been reduce off from the electrical energy grid by Texas regulators.


Replace twenty third March 2021 – Griddy has declared chapter after it was sued by the Texas authorities.

On account of the authorized motion and chapter, Griddy’s clients received’t need to pay their Winter Storm Uri payments.