Atteva launched in July 2020 and relies within the dietary complement and weight reduction MLM niches.
Atteva represents it’s based mostly out of California. The company deal with supplied nonetheless is shared with what seems to be a number of unrelated companies.
Unsure what the story is there.
Heading up Atteva is CEO Jef Welch (proper).
Welch first appeared on BehindMLM as a part of a cross-recruitment spat between Sisel and Neways
BehindMLM lined the spat as a part of our revealed 2012 Sisel assessment.
The spat wound up in court docket. In 2008 a federal court docket in Utah
entered an order in opposition to Sisel distributors Jef and Patricia Welch restraining them from recruiting any current Neways distributor to take part in one other multi-level advertising firm.
We subsequent got here throughout Welch in March 2018, as the cash man for CGI Restricted.
Welch was utilizing a private checking account to simply accept funds for CGI Restricted. Stated funds have been being solicited as a part of an unlawful crypto token betting scheme.
Later within the 12 months CGI Restricted was rebranded first as CGI World after which Magellan Worldwide Alliances.
In August 2018 Welch was appointed CEO of the corporate.
Magellan Worldwide Alliances was a Ponzi scheme committing securities fraud.
Simply over a month after BehindMLM revealed its assessment, Magellan Worldwide introduced it was pulling out of the US.
Jef Welch, who relies out of the US state of Georgia, remained accountable for the corporate.
The oblique admission Magellan Worldwide was committing securities fraud coincided with acknowledged withdrawal issues.
Three months later Magellan Worldwide collapsed.
The day earlier than Magellan Worldwide collapsed, Welch, stretched out and seemingly with no fear on the planet, posted a 15 minute video to Fb.
Within the caption above the video Welch requested, “Are you a dysfunctional wuss who doesn’t take accountability in your personal silly choices?”
Whole Magellan Worldwide investor losses are unknown. Up to now neither Welch or anyone else concerned in Magellan Worldwide has been held accountable.
Learn on for a full assessment of Atteva’s MLM alternative.
Atteva’s Merchandise
Atteva markets a dietary complement, an vitality and weight reduction drink combine and hemp extract oil.
- Curasol – “a proprietary natural Curcumin product with Bentonite Clay, supplies antioxidants for the upkeep of fine well being, could strengthen the immune system and is utilized in natural medication to assist relieve joint irritation”, retails at $56.65 for a bottle of 60 capsules
- TevaGO – “pure, wholesome vitality that will help you via the day”, retails at $98.95 for a field of 28 single-serve sachets
- Nature’s Purest full or broad spectrum hemp extract (600 mg) – retails at $73.95 for a 1 fl. oz. bottle (30 ml)
- Nature’s Purest full or broad spectrum hemp extract (1200 mg) – retails at $103.45 for a 1 fl. oz. bottle (30 ml)
Along with private product orders, Atteva’s merchandise will also be bought via promotional package deal bundles:
- Private Bundle A – one every of Curasol, TevaGo and 600 mg Hemp Extract for $254.85
- Private Bundle B – one Curasol and two TevaGos for $263.82
- Private Bundle C – one every of Curasol, TevaGo and 1200 mg Hemp Extract for $287.85
- Companion Bundle A – two Curasols, three TevaGos, one 600 mg Hemp Extract and one 1200 mg Hemp Extract for $652.65
- Companion Bundle B – two Cursaols, one TevaGo and 110 extra TevaGo single-serve sachets for $667.80
- Professional Bundle A – 4 Curasols, 4 TevaGos and two every of 600 and 1200 mg Hemp Extracts for $1085.40
- Professional Bundle B – three Curasols, one TevaGo, 110 extra TevaGo single-serve sachets and two every of 600 and 1200 mg Hemp Extracts for $995.60
- Professional Bundle C – six Curasols, three TevaGos and 110 extra TevaGo single-serve sachets for $1139.50
With respect to their Nature’s personal hemp extracts, Atteva claims their
merchandise are non-GMO, full spectrum grown in Colorado, with strict natural farming practices.
Atteva’s Compensation Plan
Atteva’s compensation plan pays on retail and recruited affiliate orders.
Residual commissions are paid out by way of a binary workforce. There additionally a number of gross sales quantity based mostly bonuses out there.
Atteva Affiliate Ranks
There are six affiliate ranks inside Atteva’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – enroll as an Atteva affiliate
- Model Companion – generate and preserve 80 PV a month and recruit two associates who do the identical (positioned on on both sides your binary workforce)
- Tremendous Affiliate – recruit at the very least 4 Model Companions (preserve at the very least one one on each side of binary workforce) and have a complete downline of eight Model Companions or increased (outdoors of non-public recruitment necessities)
- Government – recruit and preserve 4 Tremendous Associates (preserve at the very least one on each side of binary workforce), and have a complete downline of eight Tremendous Associates or increased (outdoors of non-public recruitment necessities)
- Senior Government – recruit and preserve two Executives and two Tremendous Associates or increased (preserve at the very least certainly one of every on each side of the binary workforce), and have a complete downline of at the very least 4 Executives and 4 Tremendous Associates or increased (outdoors of non-public recruitment necessities)
- Diamond Government – recruit and preserve two Executives and two Senior Executives or increased (preserve at the very least one Senior Government on each side of the binary workforce)
Core Group Bonus
The Core Group Bonus pays out a share of gross sales quantity generated by product orders and promotional package deal purchases.
Word that for promotional package deal purchases, see the observe in “Promotional Bundle Bonus” beneath.
Atteva pays the Core Group Bonus by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel workforce, with each personally recruited affiliate positioned immediately beneath them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel workforce.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
The Core Group Bonus is capped at 5 unilevel workforce ranges.
The Core Group Bonus is paid out as a share of product and promotional package deal orders throughout these give ranges as follows:
- degree 1 (personally recruited associates and private buyer orders) – 10% on affiliate orders and 15% on retail clients orders
- degree 2 – 8%
- degree 3 – 4%
- degree 4 – 2%
- degree 5 – 1%
Word that to earn the Core Group Bonus on ranges 3 to five, an Atteva affiliate should generate and preserve three retail clients who collectively are ordering at the very least 240 PV in gross sales quantity a month.
Residual Commissions
Atteva pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the prime of a binary workforce, cut up into two sides (left and proper):
The primary degree of the binary workforce homes two positions. The second degree of the binary workforce is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary workforce are generated as required, with every new degree housing twice as many positions because the earlier degree.
Positions within the binary workforce are crammed by way of direct and oblique recruitment of associates. Word there is no such thing as a restrict to how deep a binary workforce can develop.
Residual commissions are paid out per cycle generated throughout the binary workforce.
A cycle is generated when 500 GV is matched on one aspect of the binary workforce with 250 GV on the opposite. Which aspect is matched with which GV quantity doesn’t matter.
As soon as cycles are calculated and paid out on, corresponding binary workforce quantity is flushed.
If an Atteva affiliate is sustaining 80 PV a month, leftover quantity on the stronger binary workforce aspect carries over into the next week.
For every cycle generated in per week, a $40 residual fee is paid out.
Word that Atteva caps residual commissions at $50,000 per week for all ranks.
Generational Matching Bonus
Tremendous Affiliate and better ranks earn a Generational Matching Bonus on residual commissions earned by downline associates.
The Generational Matching Bonus is paid utilizing the identical unilevel compensation construction because the Core Group Bonus.
The Generational Matching Bonus pays a match on cycles earned in every unilevel workforce leg, up till one other Tremendous Affiliate or increased is present in that leg.
- Tremendous Associates earn a 5% Generational Matching Bonus ($2 match per cycle)
- Executives earn a ten% Generational Matching Bonus ($4 match per cycle)
- Diamonds earn a 15% Generational Matching Bonus ($6 math per cycle)
Particular Promotional Bonus
If an Atteva affiliate qualifies at
- Tremendous Affiliate inside their first thirty days, they obtain a $30 Particular Promotion Bonus
- Government inside their first 100 and eighty days, they obtain a $1000 Particular Promotion Bonus
Promotional Bundle Bonus
The Promotional Bundle Bonus is paid on the acquisition of promotional packages by retail clients and recruited associates:
- promote a Private Bundle A ($245.85 retail or $199 wholesale) and obtain a $50 Promotional Bundle Bonus
- promote a Private Bundle B ($263.82 retail or $219 wholesale) and obtain a $55 Promotional Bundle Bonus
- promote a Private Bundle C ($287.85 retail or $224 wholesale) and obtain a $56 Promotional Bundle Bonus
- promote a Companion Bundle A ($652.65 retail or $499 wholesale) and obtain a $100 Promotional Bundle Bonus
- promote a Companion Bundle B ($667.80 retail or $479 wholesale) and obtain a $100 Companion Bundle Bonus
- promote a Professional Bundle A ($1085.40 retail or $799 wholesale) and obtain a $175 Promotional Bundle Bonus
- promote a Professional Bundle B ($995.60 retail or $799 wholesale) and obtain a $175 Promotional Bundle Bonus
- promote a Professional Bundle C ($1139.50 retail or $799 wholesale) and obtain a $175 Promotional Bundle Bonus
Word that Atteva’s compensation plan states:
The Promotional Bundle Bonus (PPB) nullifies the Core Group Bonus (CTB) on all Promotional Bundle purchases.
This means that though Promotional Packages are talked about as counting in direction of the Core Group Bonus, generated gross sales quantity is barely paid out by way of the Promotional Bundle Bonus.
Founder’s Pool
Atteva takes 2% of company-wide gross sales quantity and locations it into the Founde’s Swimming pools.
The Founder’s Pool is made up of two smaller 1% swimming pools.
Atteva associates qualify for a share within the swimming pools as follows:
- buy a Founder’s Pack and qualify at Tremendous Affiliate inside a 12 months; or
- qualify as a Diamond Government.
Becoming a member of Atteva
Atteva affiliate membership is $29 yearly.
Associates can optionally buy a promotional package deal once they enroll.
Promotional packages bundle Atteva merchandise collectively and vary in value from $10 to $799.
Apart from financial savings versus shopping for the merchandise individually, there is no such thing as a monetary profit to signing up with an Atteva promotional package deal.
Conclusion
Jef Welch undoubtedly has a whole lot of baggage. That stated, what went down with Magellan Worldwide is between Welch, his victims and any regulators that appeared into it.
I’m not conscious of any regulatory investigation into Magellan Worldwide. By all appearances Welch bought away with it and has proven no signal of regret.
The excellent news is Atteva isn’t a continuation of the fraud began with CGI Restricted. Fairly it’s a way more conventional MLM providing.
The primary challenge I see with Atteva is that though retail gross sales are incentivized, they’re not required.
I can enroll as an Atteva affiliate, preserve a month-to-month order and receives a commission to recruit others who do the identical.
On this sense Atteva’s retail commissions and bonuses really feel tacked on, slightly than what the compensation plan was constructed round.
I’ll say the five-level deep residual retail fee was above the same old single-level retail commissions we see.
On the flip aspect charging most popular clients a $29 annual price is a retail disincentive.
Most popular clients join a reduction, they don’t must be slugged with a price.
A easy method to refocus Atteva on retail gross sales can be requiring every affiliate to generate and preserve 80 PV in month-to-month retail quantity.
With respect to Atteva’s merchandise, nothing stood out to me. Curcumin dietary supplements are extensively out there, as are weight reduction drinks and hemp extracts.
Do your homework there and evaluate with what’s out there domestically and on-line.
In the event you’re contemplating signing up as an Atteva associates, it could be price checking along with your potential upline as to what number of lively retail clients they’ve.
That’s retail clients putting at the very least one order every month.
In the event you can, weigh that in opposition to no matter they’re incomes and work out if the numbers add up.
Method with warning.