Agora Advantage Review: Selling (outdated?) business solutions


Agora Benefit operates within the advertising and marketing MLM area of interest. A California company tackle is supplied on the corporate’s web site.

On stated web site, Agora Benefit claims to have been in enterprise for “8+ years”.

Agora Benefit’s web site area (“agoraadvantage.com”), was first registered in 2015. This tracks with Agora Benefit’s social media account historical past:

Heading up Agora Benefit we’ve got co-founders Vince Baker, Mike Driggers, Brian Jacks and Steve Aust.

Vince Baker doesn’t seem to have an MLM historical past. He runs Vince Baker Ministries and pitches himself as “a extremely motivated Enterprise Advertising Agent, Web Advertising Coach, Public Speaker, and Writer.”

Mike Driggers is understood to BehindMLM as Vice President of the GoFun Rewards Ponzi scheme.

Driggers bailed simply as GoFun Rewards collapsed in Could 2013.

After GoFun Rewards, Driggers reinvented himself as a advertising and marketing coach.

Brian Jacks has a non-MLM historical past in finance and real-estate.

Steve Aust is Chief Development Officer and Director of Ion Digital Corp, a crypto integration agency.

As per Aust’s Ion Digital Corp company bio, he’s

a seasoned govt with 20 years of expertise in enterprise capital, direct gross sales, and vitality options.

Because the co-founder and president of Verdant, he passionately introduced built-in options to the worldwide market and helped increase over $100 million in Enterprise Capital for numerous direct gross sales firms – main them via profitable IPOs.

Verdant seems to be a collapsed automotive turned vitality firm. The information part of Verdant’s web site hasn’t been up to date since 2015.

Learn on for a full evaluate of Agora Benefit’s MLM alternative.

Agora Benefit’s Merchandise

Agora markets itself as a ‘enterprise options supplier”.

Agora Benefit is main the best way in enterprise options and methods.

It doesn’t matter what kind of enterprise you personal, we’ve got options and methods that will help you succeed.

Options marketed on Agora Benefit’s web site embrace:

  • web advertising and marketing – “search engine optimisation, Paid Site visitors, Video Advertising, and Evaluation Advertising”
  • eLearning Platforms – “a robust approach for entrepreneurs to discover ways to achieve success in enterprise”
  • web site improvement – “hold[s] up with the ‘design tendencies’ [and] focuses on search engine optimisation and conversion”
  • new enterprise launch – “our highly effective assets and methods will assist your new enterprise succeed”
  • bank card processing – “we will help enterprise cut back their present charges or discover new options to raised fit your firm’s wants”
  • enterprise financing – “we’ve got many options which are able to serve you with nice charges to your monetary wants or enterprise objectives”

No particular pricing is supplied for the above marketed companies. As a substitute potential retail shoppers are directed to “e-book a free session”.

Issues get a bit complicated, as elsewhere on its web site Agora Benefit presents Enterprise Package deal Particulars:

Agora Benefit’s Enterprise Packages begin off free and climb to $1297 a month.

  • Market Consciousness (free) – contains Agora Market, entry to Enterprise Community occasions and a LocalConnect enterprise listing itemizing
  • Market Associate ($97 a month) – provides gross sales help, Enterprise Academy, video conferencing, Agora Enterprise Compass and Enterprise Locator
  • Market Elevator ($197 a month) – provides “automation & workflows”
  • Market Accelerator ($697 a month) – provides Instagram advertising and marketing
  • Market Dominator ($1297 a month) – provides “press launch”

Agora Benefit’s Compensation Plan

Agora Benefit’s compensation plan pays on commissions generated by Enterprise Package deal subscription gross sales.

I’m assuming “e-book a free session” gross sales are additionally included, nonetheless this isn’t actually clear as there’s no pricing to work off.

Due to this I’ve solely referenced Enterprise Packages within the break down beneath.

Agora Benefit Affiliate Ranks

There are 5 ranks inside Agora Benefit’s compensation plan.

Together with their respective qualification standards, they’re as follows:

  1. Member Advisor – promote a Enterprise Package deal
  2. Certified Member Advisor – both promote two Enterprise Packages and recruit a minimum of one Member Advisor or increased or promote three Enterprise Packages
  3. Regional Member Advisor – both promote three Enterprise Packages and recruit a minimum of two Member Advisors or increased or promote 5 Enterprise Packages, generate two Certified Member Advisors or increased in two separate recruitment legs, and generate and keep 100 PV and 2000 GV a month
  4. Nationwide Member Advisor – both promote 5 Enterprise Packages and keep two personally recruited Member Advisors or increased or promote seven Enterprise Packages, generate three Certified Member Advisors or increased in three separate recruitment legs, generate two Regional Member Advisors or increased in two seperate recruitment legs, and generate and keep 200 PV and 10,000 GV a month
  5. Govt Member Advisor – both promote seven Enterprise Packages and keep two personally recruited Member Advisors or increased or promote 9 Enterprise Packages, generate 4 Certified Member Advisors or increased in 4 separate recruitment legs, generate three Regional Member Advisors or increased in three separate recruitment legs, generate two Nationwide Member Advisors in two seperate recruitment legs, and generate and keep 300 PV and 35,000 GV a month

Notice the next different rank qualification standards is offered from

  • Certified Member Advisor – generate 1000 PV a month
  • Regional Member Advisor – generate 2000 PV a month
  • Nationwide Member Advisor – generate 10,000 PV a month
  • Govt Member Advisor – generate 35,000 PV a month

PV stands for “Private Quantity”. PV is gross sales quantity generated by way of the sale of Agora Benefit Enterprise Packages to retail clients and recruited associates.

Gross sales quantity is just not a 1:1 ratio in opposition to the value of a Enterprise Package deal subscription, it’s a lowered quantity. Agora Benefit don’t disclose PV quantities corresponding with Enterprise Packages.

GV stands for “Group Quantity”. GV is PV generated by an affiliate and their downline.

Notice that Enterprise Package deal subscriptions have to be energetic to rely in direction of rank qualification.

An Agora Benefit affiliate can buy a Enterprise Package deal. It will rely as one sale.

Referral Commissions

Agora Benefit associates earn 50% on gross sales quantity producing by private Enterprise Package deal gross sales.

Notice that if an Agora Benefit affiliate requests assist from one other affiliate to shut a sale.

Gross sales quantity on assisted gross sales is paid break up 20% (the serving to affiliate) and 30% (the affiliate making the sale).

Residual Commissions

Agora Benefit pays residual commissions by way of a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the high of a unilevel staff, with each personally recruited affiliate positioned immediately beneath them (degree 1):

If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel staff.

If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.

Agora Benefit caps payable unilevel staff ranges at seven.

Residual commissions are paid as a proportion of generated gross sales quantity throughout these seven ranges, based mostly on rank:

  • Member Advisors earn 9% on degree 1 (personally recruited associates), 7% on degree 2 and 5% on degree 3
  • Certified Member Advisors earn 9% on degree 1 (personally recruited associates), 7% on degree 2, 5% on degree 3 and three% on degree 4
  • Regional Member Advisors earn 9% on degree 1 (personally recruited associates), 7% on degree 2, 5% on degree 3 and three% on ranges 4 and 5
  • Nationwide Member Advisors earn 9% on degree 1 (personally recruited associates), 7% on degree 2, 5% on degree 3, 3% on ranges 4 and 5 and 5% on degree 6
  • Govt Member Advisors earn 9% on degree 1 (personally recruited associates), 7% on degree 2, 5% on degree 3, 3% on ranges 4 and 5 and 5% on ranges 6 and seven

Bonus Swimming pools

Agora Benefit takes 10% of company-wide gross sales quantity and locations it into three rank-specific Bonus Swimming pools:

  • Regional Member Advisors obtain a share in a 5% Bonus Pool
  • Nationwide Member Advisors obtain a share in a 3% Bonus Pool
  • Govt Member Advisors obtain a share in a 2% Bonus Pool

Particular person share percentages in every pool are decided by every qualifying affiliate’s GV.

How typically Agora Benefit pay out the Bonus Swimming pools isn’t specified however is assumed to be month-to-month.

Vendor Commissions

If an Agora Benefit affiliate refers a third-party vendor to promote one thing via Agora Benefit, they earn 3% of company-wide generated gross sales quantity from that particular vendor.

Becoming a member of Agora Benefit

Agora Benefit affiliate membership is $97 a month.

Agora Benefit Conclusion

After I noticed Agora Benefit declare they’d been in enterprise for eight years, I took it at face worth. All the things simply kinda feels… dated.

To be honest at this level I went again and approached Agora Benefit’s web site as a perspective enterprise consumer questioning what they bought.

After I first visited Agora Benefit’s web site it wasn’t till I hit the footer that I discovered the enterprise packages.

Turns on the market’s a button to the packages within the carousel on the high of the web page. It doesn’t auto-rotate however possibly I’d manually rotated a couple of occasions.

That apart, every thing you must know concerning the enterprise is on their homepage. It’s only a bit info-dense.

BehindMLM’s web site is ready up the identical approach however we do break off into articles. This navigation isn’t easy on Agora Benefit’s web site.

I can’t converse to Agora Benefit’s advertising and marketing companies as an entire however I’m skeptical about some issues.

Agora Benefit make a giant deal about Native Join.

It’s introduced as a third-party enterprise listing website however there are references to Agora Benefit (“get listed in the present day” button, FaceBook web page hyperlink and so on.).

My concern is who’s utilizing on-line enterprise directories in 2024? It’s a nugatory service that died out as serps have gotten higher (deeper map integration and scraped enterprise particulars make directories ineffective).

Reflecting this,visitors to Native Join’s web site is so low that SimilarWeb doesn’t monitor it.

But Agora Benefit would have you ever imagine itemizing on Native Join is price $5900 a yr.

Agora Benefit additionally provide a press-release spam service. As above, that is purportedly price $12,000 a yr.

Press-release advertising and marketing spam is often utilized by companies with nothing occurring to create the phantasm one thing is happening.

Outdoors of BehindMLM, sometimes to verify an govt appoint or launch of some kind, I by no means discover myself studying press-releases. No one does.

However uh yeah, $12,000 a yr. One may make the argument that placing releases collectively is an effective chunk of that price – however that is determined by what number of releases you’re getting throughout the yr.

Then there’s “Enterprise Locator”.

The Agora Enterprise Locator crawls the online for companies that suit your search standards. Right here we extract their telephone, emails, Google My Enterprise data (Together with evaluate rankings), Yelp data (Together with rankings), we additionally discover their Linkedin, Fb, YouTube, Instagram, and test to see if their web site is SSL secured & cellular pleasant. Please Take into account it solely retrievers the information that has been printed by the Enterprise.

You simply Google these items by yourself… or for some motive pay Agora Benefit $7000 a yr as a result of lol?

It seems like Agora Benefit was arrange and hasn’t had a lot completed to it in the best way of innovation.

As a advertising and marketing service, this places a little bit of a query mark on the retail viability of the Enterprise Packages.

That press-release spam service I discussed earlier than? It’s the one distinction between the Market Dominator and Market Accelerator packages – but they’ve a $600 a month distinction between them.

In 2024 is press-release spam actually price $600 a month?

Agora Benefit’s MLM alternative is easy: Promote the corporate’s merchandise and receives a commission. Recruit others and receives a commission in your downline’s gross sales.

Sadly there’s no differentiation between retail and recruited affiliate gross sales (notice Agora Benefit consult with associates as “Member Advisors” and clients (retail or recruited associates) as “Members”):

A Member Advisor can also choose to affix as a Member beneath their very own private account to take benefit for themselves the financial savings on services and products.

This opens the door for Agora Benefit to be marketed as a instrument to market the MLM alternative. You recruit individuals who use Agora Benefit to promote it, with the purpose of recruiting others who do the identical.

That is typical of selling instrument MLM alternatives. Given the scope of companies Agora Benefit are promoting although, isn’t a significant concern.

Nonetheless, if the vast majority of gross sales quantity generated firm extensive is from associates, Agora Benefit can be working as a pyramid scheme.

As a potential Agora Benefit affiliate, a fast check you are able to do is ask your potential upline what number of affiliate “members” they’ve versus retail buyer “members”.

Something lower than a 50/50 break up weighted in direction of extra retail clients then associates, would point out a pyramid scheme.

One closing thought I’ll depart you with is SimilarWeb monitoring solely ~1600 month-to-month visits to Agora Benefit’s web site in February 2024.

Given Agora Benefit’s complete factor is advertising and marketing, and them having full entry to their very own advertising and marketing suite, makes you surprise why that determine is so low.

My private take is that advertising and marketing on the size Agora Benefit is fiercely aggressive. For those who’re spending 1000’s a yr, “in-a-box” options in want of a refresh in all probability isn’t going to chop it.