The Body Shop closes MLM opportunity in US (again)


The Physique Store has opted to close down its MLM operation sin the US.

As per an e-mail despatched out to distributors final week;

We’re writing to you right this moment to advise that The Physique Store At House has made the troublesome resolution to shut its direct promoting enterprise in america.

The Physique Store At House distributors had been supplied a discover of the closure, in addition to a “assist pack to assist reply questions and what occurs subsequent”.

The Physique Store At House stopped signing up new distributors on January eleventh.

Buyer orders are being accepted till February tenth, with February 2022 advertising and marketing the final month of distributor commissions.

As per an article from The Proficient Girls Membership, The Physique Store initially shut down US MLM operations again in 2008.

The Physique Store at House solely re-started their direct promoting arm within the US in spring 2020, to ‘assist’ individuals impacted by the coronavirus outbreak.

On the time, Peter Kropp, international director of the Physique Store at House mentioned: “Direct promoting has elevated in significance on account of the present coronavirus pandemic.”

The Proficient Girls Membership declare The Physique Store signed up “6000 representatives within the US in about 90 days”.

Exterior of the US, The Physique Store will proceed to function The Physique Store At House within the UK and Australia.

The Physique Store At House has at all times been a little bit of an odd MLM firm. This is because of “The Physique Store” being a well-known non-MLM retail model.

The Physique Store Worldwide Restricted, buying and selling as The Physique Store, is a British cosmetics, skincare and fragrance firm.

Based in 1976 by Anita Roddick, the corporate at present has a spread of 1,000 merchandise bought in about 3,000 shops, divided between these owned by the corporate and franchised retailers in additional than 65 international locations.

The Physique Store At House launched in 1994. A full BehindMLM assessment of the MLM alternative is pending.