Pure started as Genesis Pure, an MLM firm launched in 2009.
Heading up Genesis Pure was CEO and Chairman Lindsey Duncan, till the FTC went after Duncan for fraud in 2014.
Within the wake of the FTC’s lawsuit, Genesis Pure scrubbed any point out of Duncan from their web site.
Duncan settled the FTC’s allegations for $9 million in January, 2015.
I’m not precisely certain when Genesis Pure was renamed Pure. however the first Pure branded video appeared on their firm’s YouTube channel on June twenty third, 2017.
Right this moment Pure is headed up by Daren Hogge.
Hogge first appeared on BehindMLM in June 2016, as founder, President and CEO of Q Sciences.
In August 2018 we revealed an up to date Q Sciences evaluate, noting Hogge was nowhere to be discovered.
There’s no point out of Darren Hogge and whether or not he’s nonetheless concerned with Q Sciences is unclear.
I did attempt to analysis if he’d left and why however turned up nothing.
Additional analysis reveals Hogge was appointed CEO of Pure in December, 2016.
Learn on for a full evaluate of the Pure MLM alternative.
Pure Merchandise
Along with being Chairman and CEO of Genesis Pure, Lindsey Duncan was additionally “head formulator” of their product line.
This was a serious drawback for the corporate when the FTC went after Duncan.
I’m undecided how they in the end handled it, however I do be aware that a few of Pure’s merchandise have been marketed in Genesis Pure.
A ton of latest merchandise have additionally been added, increasing Pure’s product vary considerably.
Pure markets a spread of merchandise spanning vitamin, weight reduction, efficiency, seasonal help, hydration and skincare.
There at the moment are far too many Pure merchandise for me to record individually. The corporate does nevertheless present a neat “product overview”, which I’ve reproduced beneath:
Notice that regardless of its size, Pure stipulates that the above record “just isn’t all inclusive”.
A full product record with retail pricing is supplied on Pure’s web site.
The Pure Compensation Plan
Pure’s compensation plan pays associates for making retail gross sales.
Residual commissions are paid via a binary staff, with a era bonus including depth past two binary staff sides.
Further performance-based bonuses are additionally obtainable.
Pure Affiliate Ranks
There are fifteen affiliate ranks inside Pure’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – enroll and keep MLM fee qualification
- Bronze Director – generate and keep 500 GV in month-to-month weaker binary staff aspect quantity
- Silver Director – generate and keep 1500 GV in weaker aspect and 2000 GV in stronger aspect (max 1500 GV from anybody leg) month-to-month binary staff quantity
- Gold Director – generate and keep 3000 GV in weaker aspect and 4000 GV in stronger aspect (max 3000 GV from anybody leg) month-to-month binary staff quantity
- Platinum Director – generate and keep 5000 GV in weaker aspect and 7000 GV in stronger aspect (max 5000 GV from anybody leg) month-to-month binary staff quantity
- Sapphire Government – generate and keep 7500 GV in weaker aspect and 10,500 GV in stronger aspect (max 7000 GV from anybody leg) month-to-month binary staff quantity
- Ruby Government – generate and keep 10,000 GV in weaker aspect and 15,000 GV in stronger aspect (max 10,000 GV from anybody leg) month-to-month binary staff quantity
- Emerald Government – generate and keep 15,000 GV in weaker aspect and 20,000 GV in stronger aspect (max 13,000 GV from anybody leg) month-to-month binary staff quantity
- Diamond – generate and keep 20,000 GV in weaker aspect and 35,000 GV in stronger aspect (max 15,000 GV from anybody leg) month-to-month binary staff quantity
- Blue Diamond – generate and keep 30,000 GV in weaker aspect and 50,000 GV in stronger aspect (max 20,000 GV from anybody leg) month-to-month binary staff quantity
- Presidential Black Diamond – generate and keep 30,000 GV in weaker aspect and 75,000 GV in stronger aspect (max 25,000 GV from anybody leg) month-to-month binary staff quantity
- Chairman Black Diamond – generate and keep 30,000 GV in weaker aspect and 150,000 GV in stronger aspect (max 50,000 GV from anybody leg) month-to-month binary staff quantity
- Ambassador Black Diamond – generate and keep 30,000 GV in weaker aspect and 300,000 GV in stronger aspect (max 100,000 GV from anybody leg) month-to-month binary staff quantity
- Crown Diamond – generate and keep 30,000 GV in weaker aspect and 500,000 GV in stronger aspect (max 125,000 GV from anybody leg) month-to-month binary staff quantity, and recruit and keep no less than for Blue Diamond or increased ranked associates
GV stands for “Group Quantity” and is gross sales quantity generated by an affiliate and their downline (binary staff).
Notice that ranks are fairly vital in Pure, as they decide max weekly earnings (excludes retail commissions and the Sponsor Bonus):
- Bronze and Silver Administrators can earn as much as $1000 per week
- Gold Administrators can earn as much as $1500 per week
- Platinum Administrators can earn as much as $3000 per week
- Sapphire Executives can earn as much as $4000 per week
- Ruby Executives can earn as much as $6000 per week
- Emerald Executives can earn as much as $8000 per week
- Diamonds can earn as much as $12,500 per week
- Blue Diamonds can earn as much as $25,000 per week
- Presidential Black Diamonds and better haven’t any weekly earnings cap
MLM Fee Qualification
To qualify for MLM commissions, every Pure affiliate should generate 100 PV or extra each 28 days.
PV stands for “Private Quantity” and is gross sales quantity generated by retail orders and an affiliate’s personal purchases.
Retail Commissions
Pure pays a 25% fee on gross sales to retail clients.
A 5% fee is paid out on most popular buyer orders.
Most popular clients are retail clients who go for a month-to-month standing order, in alternate for a 20% worth low cost.
Enrollment Bonus
The Enrollment Bonus is a recruitment fee.
Pure associates are paid when these they recruit enroll with an affiliate Enrollment Pack:
- recruit a 500 PV Enrollment Pack affiliate and obtain $75
- recruit a 1500 PV Enrollment Pack affiliate and obtain $300
With a view to qualify for the Enrollment Bonus, a Pure affiliate should both
- enroll with a 500 PV Enrollment Pack after which recruit two associates who do the identical;
- enroll with a 1500 PV Enrollment Pack;
- recruit three associates who enroll with a 500 PV Enrollment Pack; or
- recruit one affiliate who indicators up with a 1500 PV Enrollment Pack
Notice Pure’s compensation plan sates clients can even buy Enrollment Packs, nevertheless they’re clearly supposed for associates.
Sponsor Bonus
The Sponsor Bonus is a ten% quantity bonus on orders positioned by personally recruited associates.
The Sponsor Bonus applies for a newly recruited affiliate’s first 90 days and is capped at $400.
Residual Commissions
Pure pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the high of a binary staff, break up into two sides (left and proper):
The primary stage of the binary staff homes two positions. The second stage of the binary staff is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary staff are generated as required, with every new stage housing twice as many positions because the earlier stage.
Positions within the binary staff are stuffed by way of direct and oblique recruitment of associates. Notice there isn’t any restrict to how deep a binary staff can develop.
On the finish of every week Pure tallies up new gross sales quantity on each side of the binary staff.
Associates are paid 10% of gross sales quantity generated on their weaker binary aspect.
As soon as paid out on, quantity from the weaker binary aspect is matched with the stronger aspect and flushed.
So long as MLM fee qualification standards is maintained, leftover quantity on the stronger binary staff aspect is carried over.
Era Bonus
Pure pays the Era Bonus utilizing a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel staff, with each personally recruited affiliate positioned immediately underneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel staff.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Inside this unilevel construction, Pure defines a era when a Silver Director or increased ranked affiliate is present in a unilevel leg.
This Silver Director or increased ranked affiliate caps off the primary era for that leg.
The second era begins instantly underneath them, up till a second Silver Director or increased ranked affiliate is discovered within the leg.
If no second affiliate exists, then the second era extends down the complete depth of the leg.
Utilizing this era definition, Pure pays the Era Bonus on as much as ten generations.
- Gold Administrators earn a 7% Era Bonus on one era per unilevel staff leg
- Platinum Administrators earn a 7% Era Bonus on as much as two generations per unilevel staff leg
- Sapphire Executives earn a 7% Era Bonus on as much as three generations per unilevel staff leg
- Ruby and Emerald Executives earn a 7% Era Bonus on as much as 4 generations per unilevel staff leg
- Diamonds earn a 7% Era Bonus on as much as 5 generations per unilevel staff leg
- Blue Diamonds earn a 7% Era Bonus on as much as six generations per unilevel staff leg
- Presidential Black Diamonds earn a 7% Era Bonus on as much as seven generations per unilevel staff leg
- Chairman Black Diamonds earn a 7% Era Bonus on as much as eight generations per unilevel staff leg
- Ambassador Black Diamonds earn a 7% Era Bonus on as much as 9 generations per unilevel staff leg
- Crown Diamonds earn a 7% Era Bonus on as much as ten generations per unilevel staff leg
Management Bonus
Pure takes 3% of company-wide gross sales quantity and locations it into the Management Bonus pool.
Pure associates earn shares within the Management Bonus Pool primarily based on rank:
- Diamonds obtain one Management Bonus pool share
- Blue Diamonds obtain two Management Bonus pool shares
- Presidential Black Diamonds obtain three Management Bonus pool shares
- Chairman Black Diamonds obtain 4 Management Bonus pool shares
- Ambassador Black Diamonds obtain six Management Bonus pool shares
- Crown Diamonds obtain ten Management Bonus pool shares
Way of life Bonus
The Way of life Bonus is a month-to-month ranked primarily based bonus starting on the Gold Director rank:
- Gold Administrators obtain a $300 Way of life Bonus
- Platinum Administrators obtain a $500 Way of life Bonus
- Sapphire Executives obtain a $750 Way of life Bonus
- Ruby Executives obtain a $900 Way of life Bonus
- Emerald Executives obtain a $1100 Way of life Bonus
Diamond and better ranked associates solely obtain a $1100 Way of life Bonus in the event that they fail to qualify for the Management Bonus for 2 weeks in a month.
Rank Achievement Bonus
Pure rewards associates for qualifying on the Platinum Director and better ranks:
- qualify as a Platinum Director and obtain $1000
- qualify as a Sapphire Government and obtain two $1250 funds
- qualify as an Emerald Government and obtain two $1875 funds
- qualify as a Diamond and obtain $5000 and a$2500 second fee
- qualify as a Blue Diamond and obtain $5000 and two extra $3750 funds
- qualify as a Presidential Black Diamond and obtain $7500 and two extra $5000 funds
- qualify as a Chairman Black Diamond and obtain $15,000 and two extra $11,250 funds
- qualify as an Ambassador Black Diamond and obtain $25,000 and 5 extra $25,000 funds
- qualify as a Crown Diamond and obtain $25,000 and 9 extra $25,000 funds
Further funds require an affiliate to take care of ranks for specified intervals of time.
- Sapphire Government to Blue Diamond should re-qualified for inside ten weeks
- Presidential and Chairman Black Diamond should be re-qualified for over two months
- Ambassador Black Diamond should be re-qualified for over 5 months
- Crown Diamond should be re-qualified for over 9 months
Becoming a member of Pure
Pure affiliate membership is $25 a yr.
With a view to qualify for all supplied bonuses and commissions sooner, a Pure affiliate could enroll with an Enrollment Pack.
Pure Enrollment Packs are break up into $449.95 (300 PV), $699.95 (500 PV) and $1899 (1500 PV) choices.
Along with affecting Enrollment Bonus qualification, the opposite distinction between the Enrollment Packs is the bundled merchandise.
Conclusion
Pure appears to have emerged principally unscathed following Lindsey Duncan’s downfall, no less than so far as their merchandise go.
What’s supplied at present exceeds what was obtainable via Genesis Pure.
Pure’s product providing competes with that of a well being meals retailer, making it straightforward to match pricing and components in the event you’re digging deeper into the merchandise.
One factor I’ve to touch upon although is the ridiculous notion that retail clients will purchase Enrollment Packs.
Let’s name these for what they’re, affiliate signup packs that set off giant upfront quantity for recruiters. Additionally they double as the simplest option to qualify for the Enrollment Bonus, creating an pointless deal with Enrollment Pack recruitment.
No retail buyer goes to drop $2533.95 on an Enrollment Pack. It’s simply not occurring guys.
Exterior of that foolish little bit of pseudo-compliance, Pure’s compensation plan is in any other case pretty balanced.
One my largest criticisms with Genesis Pure was the income sharing, which is fortunately gone in Pure.
The Management Bonus remains to be primarily based on a share of company-wide gross sales quantity, however shares are allotted primarily based on rank.
In Genesis Pure shares have been tied to how a lot recruited associates spent, in addition to those that recruited them. It was a compliance mess and wanted to go.
On that be aware, Pure presents up a simplified and up to date compensation plan.
In Pure fee qualification quantity is left as much as the affiliate to construct. Recruitment standards is current solely on the high Crown Diamond rank.
That’s to not say Pure couldn’t profit from onerous month-to-month retail quantity necessities. Perhaps a 33% onerous cap, 50% comfortable cap (50% commissions?) and 51% for full earnings.
Until there’s one thing wonky with the merchandise I’m lacking, with such a wide variety on provide there’s actually no excuse for Pure associates to not be producing retail gross sales.
Capping residual commissions primarily based on rank is wise, because it not directly retains associates targeted on their downline.
Which is nice in the event that they’re making retail gross sales, in any other case you wind up with affiliate autoship chains.
If you happen to’ve completed your due-diligence on Pure’s merchandise and at the moment are a potential affiliate, you need to examine how your upline qualifies for commissions.
In the event that they’re producing 100 PV via retail gross sales, nice! In the event that they’re producing it on autoship, you need to see no less than 100 PV equal in retail gross sales (this contains most popular clients).
No matter challenges Pure has confronted up to now, they’ve clearly labored via and are available out the opposite aspect.
Total I really feel Pure’s largest power its product catalog, which gives a strong basis for what must be a retail centric MLM alternative.
Good luck!