eXfuze rebrands with slimmer product offering


KZ1 started as eXfuze, an dietary complement MLM firm based in 2008.

BehindMLM reviewed eXfuze manner again in 2013. On the time the corporate was headed up by co-founder and CEO, Rick Cotton.

In some unspecified time in the future Rick Cotton’s brother Don took over as CEO. He held the place till December 2016, at which era well being points noticed him step down.

A joint determination between Cotton and the eXfuze Board of Administrators noticed Robert Kelly appointed CEO.

On October 2017 eXfuze modified its identify to KZ1. I used to be unable to discover a purpose for the name-change.

On the time of Don Cotton stepping down, Kelley (proper) had been with eXfuze for seven years. Cotton credited Kelley with “main (eXfuze’s) largest market in Japan”.

In line with Cotton, Kelley

is a former COO of Apple Japan (a $2 Billion-dollar enterprise) and the CEO of two corporations.

I did attempt to confirm whether or not these two corporations had been MLM associated however got here up clean.

Learn on for a full evaluate of the KZ1 MLM alternative.

KZ1 Merchandise

KZ1 particulars three flagship merchandise; Seven+ Traditional, Impaqt Reset ALX and Impaqt Edge.

Seven+ Traditional was eXfuze’s flagship product and, so far as I can inform, stays unchanged.

SEVEN+ Traditional’s prebiotic complete meals extracts and phytonutrients present important fiber and polyphenol “meals” for the expansion of highly effective probiotic micro organism comparable to bifida and Akkermansia.

These microbiota enormously enhance the filtering and barrier capabilities of the intestine.

A good, clear intestine, in flip retains toxins and pathogens from escaping into the bloodstream and helps reverse the tide of contemporary power autoimmune malfunction – with advantages on many, many ranges.

Seven+ Traditional retails at $106 for a 25 oz. bottle (~740 ml).

Impaqt Reset ALX is a complement that “helps a more practical immune system, for extra environment friendly allergen administration”.

Impaqt Reset ALX retails for $132 for a bottle of 60 capsules (2 month provide).

KZ1 claims its Impaqt Edge complement is ‘essentially the most revolutionary ‘Multi-Profit Good Drink’ well being complement to hit the market”.

Edge is comprised of key vitamins that function on a mobile stage all through the complete physique, particularly within the mind.

The magic in Edge lies in a workforce of key substances: curcumin, a vegetable-based DHA (Omega 3 oil), Inositol, Zinc and Beet Extract.

Collectively, they make an unimaginable IMPAQT on a myriad of capabilities within the mind and physique.

Impaqt Edge retails at $106 for a field of thirty single-serve sachets.

The KZ1 Compensation Plan

Quite than present full compensation plan documentation, KZ1 gives a abstract on their web site.

The next evaluation is as full a breakdown as I might handle from the supply materials.

Observe that I did attempt to find a duplicate of the KZ1 compensation plan from an exterior supply, however was unable to search out one.

Retail Commissions

KZ1 pays retail commissions on the sale of merchandise to retail clients.

Retail commissions are calculated because the distinction between the wholesale and retail value of merchandise ordered.

A flat 20% cashback is paid on most well-liked buyer orders.

A most well-liked buyer is a retail KZ1 buyer who opts for a month-to-month standing order, in trade for a 25% low cost.

Recruitment Commissions

KZ1 associates are paid when new recruits join with a Bronze, Silver or Gold Pack.

Particular recruitment fee charges are usually not supplied.

Residual Commissions

KZ1 pays residual commissions by way of a binary compensation construction.

A binary compensation construction locations an affiliate on the high of a binary workforce, cut up into two sides (left and proper):

The primary stage of the binary workforce homes two positions. The second stage of the binary workforce is generated by splitting these first two positions into one other two positions every (4 positions).

Subsequent ranges of the binary workforce are generated as required, with every new stage housing twice as many positions because the earlier stage.

Positions within the binary workforce are stuffed by way of direct and oblique recruitment of associates. Observe there isn’t a restrict to how deep a binary workforce can develop.

A ten% residual fee is paid on gross sales quantity tracked to the weaker binary workforce aspect.

As soon as paid out on, corresponding gross sales quantity is flushed from either side of the binary workforce. Leftover quantity on the stronger aspect is carried over.

Observe that KZ1 don’t make clear how typically residual commissions are paid out (usually weekly or month-to-month).

Director Verify Match Bonus

KZ1 pays an identical bonus on residual commissions earned by downline associates.

The Director Verify Match Bonus is tracked by way of a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the high of a unilevel workforce, with each personally recruited affiliate positioned instantly beneath them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel workforce.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

Throughout the unilevel workforce, generations are outlined when a Director or increased ranked KZ1 affiliate is present in a unilevel leg.

Observe that generations are calculated individually for every unilevel leg.

If a Director or increased ranked downline affiliate is present in a unilevel leg, they cap off the primary era for that leg.

The second era begins instantly after them.

If a second Director or increased ranked affiliate exists deeper within the leg, they cap off the second era for that leg.

If not, the second era of that leg extends down the total depth of the leg.

KZ1 fail to reveal Director Verify Match Bonus charges or qualification standards.

Ambassador Management Bonus Pool

KZ1 take 1% of company-wide binary workforce quantity and place it into an Ambassador Management Bonus Pool.

Ambassador Pearl and better ranked associates qualify for a share of the Ambassador Management Bonus Pool.

Shares are calculated based mostly on acquisition of Ambassador Factors.

An Ambassador Pearl or increased ranked KZ1 affiliate acquires Ambassador Factors for every week the retain Ambassador Pearl or increased rank.

Ambassador Factors are tallied up quarterly, after which the Ambassador Management Bonus Pool for that quarter is paid out.

Becoming a member of KZ1

Primary KZ1 affiliate membership is $49.

New associates can even join with an non-compulsory Combo Pack:

  • Bronze Combo Enrollment Pack – $250
  • Silver Combo Enrollment Pack – $550
  • Gold Combo Enrollment Pack – $1050

The first distinction between the Combo Enrollment Packs is bundled KZ1 product.

So far as I can inform Combo Enrollment Packs don’t present any elevated potential revenue advantages.

Conclusion

My first impression of “KZ1” is that it was a horrible identify for an organization.

It conveyed nothing, and regarded extra like one thing I’d discover printed on a gasoline canister.

It actually didn’t sound like an organization identify or reveal something in regards to the KZ1 and its merchandise. Then there’s the KZ1 brand, which at a look seems like Arabic script.

To be clear I’ve nothing in opposition to Arabic script and that’s not what I’m getting at. However I truthfully didn’t acknowledge the corporate identify in advertising and marketing materials till I had a tough take a look at the brand.

Early on in my analysis for this evaluate I got here throughout this:

“KZ1” is pronounced “loopy one”.

Arms up anybody who figured that out on their very own.

No person? Proper…

Look it’s not an inconceivable firm identify and brand to work with, however I do suppose whoever was accountable for advertising and marketing the transition from eXfuze missed the mark.

Transferring onto KZ1’s merchandise; I don’t know if it’s as a result of it wasn’t supplied or I missed it, however in my unique eXfuze evaluate I didn’t cite the retail value of Seven+ Traditional.

With a little bit of digging I discovered retail pricing for a 25 ouncesbottle of Seven+ Traditional at $42.97.

Right now KZ1 is promoting the identical product in an identical quantity for $106 – a 146% markup.

Uh, what?

I can type of see Seven+ Traditional promoting at $42.97 however at $106 a bottle it’s a troublesome promote.

Equally Impaqt Reset ALX and Impaqt Edge appear a bit steep for what you’re getting.

On the finish of the day Seven+ Traditional is a dietary complement that has no FDA authorized medical advantages.

That mentioned, I got here throughout loads of nonsense out of Malaysia concerning how Seven+ Traditional can be utilized to deal with strokes, gout, diabetes, hair loss, bacterial infections, pores and skin issues, gastric ulcers, bone fractures, motor sensory neuropathy, thyroid situations (and who is aware of what else)…

If you happen to endure from any of the above – please don’t substitute Seven+ Traditional for medical recommendation.

One would definitely hope KZ1 have since cracked down on unlawful medical claims.

Transferring onto the compensation plan, I get what KZ1 is making an attempt to do with summaries – nevertheless it simply doesn’t work.

The summaries are detailed to the purpose you’re inevitably left asking particular questions on payouts, which aren’t supplied.

If you happen to’re going to provide that a lot info, there’s no excuse for not additionally offering a hyperlink to an in depth compensation doc.

In our eXfuze evaluate I famous that retail was viable however left as much as the affiliate.

In KZ1 the Seven+ Traditional price-jump places a giant query mark on retail viability.

With out retail, you’re taking a look at signing up associates on packs, and primarily incomes on their month-to-month autoship orders.

These you recruit then set about doing the identical, which finally would imply KZ1 is working as a product-based pyramid scheme.

I can’t name it undoubtedly, however at $106 a bottle I’m simply not seeing anyone however KZ1 associates coughing up.

Method with warning.

 

Replace 2nd August 2023 – KZ1 has been offered to Kannaway for $5 million.