Wholesome Dwelling operates within the dietary complement MLM area of interest.
The corporate is headed up by three co-founders; Steve Perkins (CEO), Dean De Grasse and Amber De Grasse.
Earlier than co-founding Wholesome Dwelling, Steve Perkins was Vice President of Gross sales at NewULife.
Dean and Amber De Grasse are additionally tied to NewULife, rating at Diamond Ambassador as distributors circa 2020:
In March 2024 dialogue on BehindMLM advised Wholesome Dwelling was made up of a giant block of former NewULife distributors.
Wholesome Dwelling offers a company deal with in Utah on its web site.
The corporate operates from the area “healthyhome.com”, first registered again in 1996. The personal registration was final up to date on January eighth, 2024.
Based mostly on a submit on its official FaceBook web page, Wholesome Dwelling launched in January 2023:
(FB launch)
Learn on for a full assessment of the Wholesome Dwelling MLM alternative.
Wholesome Dwelling’s Merchandise
Wholesome Dwelling markets a spread of well being oriented dietary supplements.
- StemActive – “accommodates highly effective elements proven to extend the variety of stem cells on their mission to deal with your physique”, retails at $149 for a bottle of 60 capsules or $149 for a field of thirty single-serve gel sachets
- Amaze – “a strong collagen components with 4 key elements”; marine collagen, ceramide, white-versailles and hyaluronic acid”, retails at $85 for a field of fifteen packets or $149 for 30 packets
- Prime – “helps coronary heart well being [and] additionally considerably slows down indicators of growing old”, retails at $99 for a field of 30 servings
- AO-12 – “fortifies your protection towards free-radical injury with highly effective antioxidants from nature”, retails at $135 for a field of 30 servings
Wholesome Dwelling’s Compensation Plan
Wholesome Dwelling don’t present shoppers with a replica of the compensation plan on their web site.
The next evaluation is put collectively from an official Wholesome Dwelling compensation presentation, uploaded to YouTube on March third, 2023.
Word that Wholesome Dwelling provides a $9.95 affiliate choice, which solely pays single-level commissions (non-MLM).
Within the evaluation beneath “affiliate” refers to an unranked participant in Wholesome Dwelling’s MLM alternative, not its $9.95 a month affiliate choice.
Wholesome Dwelling Affiliate Ranks
There are seven affiliate ranks inside Wholesome Dwelling’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – enroll as a Wholesome Dwelling affiliate (potential minimal $125 or extra a month product order required)
- Affiliate – not disclosed
- Supervisor – not disclosed
- Director – recruit and preserve 4 Wholesome Dwelling associates, buy $125 price of merchandise every month and generate and preserve 5000 GV on either side of your binary crew over a rolling 5-week interval
- Premier – recruit and preserve six Wholesome Dwelling associates, buy $250 price of merchandise every month and generate and preserve 10,000 GV on either side of your binary crew over a rolling 5-week interval
- Elite – preserve six personally recruited Wholesome Dwelling associates, proceed buying a minimum of $250 price of product every month and generate and preserve 25,000 GV on either side of your binary crew over a rolling 5-week interval
- Diamond – preserve eight personally recruited Wholesome Dwelling associates, proceed buying a minimum of $250 price of product every month and generate and preserve 75,000 GV on either side of the binary crew over a rolling 5-week interval
- Govt Diamond – preserve eight personally recruited Wholesome Dwelling associates, proceed buying a minimum of $250 price of product every month and generate and preserve 100,000 GV on either side of the binary crew over a rolling 5-week interval
GV refers to “Group Quantity”. Group Quantity is gross sales quantity generated by a Wholesome Dwelling affiliate and their downline.
Word that in an effort to rely in the direction of rank qualification, recruited associates have to be MLM fee certified.
Though not explicitly clarified in Wholesome Dwelling’s compensation presentation, this seems to require necessary month-to-month product order.
Retail Commissions
Wholesome Dwelling pays 32% on gross sales quantity generated by retail buyer orders.
Retail commissions in Wholesome Dwelling are decided by their very own rank qualification standards:
- Affiliate – enroll as a Wholesome Dwelling affiliate, personally refer a minimum of one retail buyer and generate $1 to $299 in month-to-month retail gross sales quantity
- Gold Affiliate – personally refer a minimum of three retail prospects and generate $300 to $699 in month-to-month retail gross sales quantity
- Platinum Affiliate – personally refer a minimum of 5 retail prospects and generate $700 to $999 in month-to-month retail gross sales quantity
- Promoter – personally refer a minimum of seven retail prospects and generate $1000 to $1499 in month-to-month retail gross sales quantity
- Gold Promoter – personally refer a minimum of ten retail prospects and generate $1500 to $2999 in month-to-month retail gross sales quantity
- Platinum Promoter – personally refer a minimum of fifteen retail prospects and generate $3000 to $4999 in month-to-month retail gross sales quantity
- Ambassador – personally refer a minimum of twenty retail prospects and generate $5000 or extra in month-to-month retail gross sales quantity
Utilizing the above retail fee rank standards, Wholesome Dwelling associates earn as much as 32% on retail orders based mostly on rank:
- Associates earn a 15% retail fee price
- Gold Associates earn a 20% retail fee price
- Platinum Associates earn a 22% retail fee price
- Promoters earn a 25% retail fee price
- Gold Promoters earn a 27% retail fee price
- Platinum Promoters earn a 30% retail fee price
- Ambassadors earn a 32% retail fee price
Word that as beforehand acknowledged, 32% is paid out on retail order quantity. Which means that larger ranked Wholesome Dwelling associates earn the distinction between their rank share and that of decrease ranked downline associates.
E.g. a Platinum Affiliate generates a retail order. They’re paid 22% on the sale, leaving 10% to pay out (32% minus 22%).
Wholesome Dwelling’s system then searches upline for a Promoter or larger to pay out the remaining 10% to.
- if a Promoter is discovered first, they’re paid 3% (25% minus the 22% already paid out), leaving 7% to pay out to Gold Promoters or larger additional upline
- if a Gold Promoter is discovered first, they’re paid 5% (27% minus the 22% already paid out), leaving 5% to pay out to Gold Promoters or larger additional upline
- If a Platinum Promoter is discovered first, they’re paid 8% (30% minus the 22% already paid out), leaving 2% to pay out to the primary Ambassador upline
- If an Ambassador is discovered first, they’re paid the excellent 10%
Word that as they’re at all times paid the total 32% or excellent fee quantity, nothing is ever handed up from an Ambassador.
Recruitment Commissions
Wholesome Dwelling associates earn recruitment commissions based mostly on how a lot a newly recruited affiliate spends once they enroll:
- recruit an affiliate who indicators up with a 2-pack Director Enrollment Pack and obtain $30
- recruit an affiliate who indicators up with a 4-pack Premier Enrollment Pack and obtain $60
- recruit an affiliate who indicators up with an 8-pack Diamond Enrollment Pack and obtain $120
Recruitment Fee Match
Supervisor and better Wholesome Dwelling associates earn a share match on recruitment commissions earned by personally recruited associates:
- Managers and Administrators earn a ten% match
- Premiers and better earn a 20% match
Word that if the fast upline of an affiliate paid a recruitment fee will not be Supervisor or larger, the primary upline Supervisor or larger will obtain the match.
Residual Commissions
Wholesome Dwelling pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the high of a binary crew, cut up into two sides (left and proper):
The primary degree of the binary crew homes two positions. The second degree of the binary crew is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary crew are generated as required, with every new degree housing twice as many positions because the earlier degree.
Positions within the binary crew are crammed by way of direct and oblique recruitment of associates. Word there isn’t any restrict to how deep a binary crew can develop.
Wholesome Dwelling pays a residual fee every time 400 GV on one facet of the binary crew is matched with 600 GV on the opposite.
GV stands for “Group Quantity” and is gross sales quantity generated by an affiliate and their downline.
- Associates earn a $40 residual fee per match
- Premier and better ranked associates earn a $60 residual fee per match
Once more, observe Wholesome Dwelling doesn’t present Premier rank qualification standards on its web site.
Word that Wholesome Dwelling caps residual commissions at $20,000 per week.
Residual Fee Matching Bonus
Director and better ranked Wholesome Dwelling associates earn a Matching Bonus on residual commissions earned by downline associates.
Wholesome Dwelling pays the residual fee Matching Bonus by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel crew, with each personally recruited affiliate positioned immediately below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel crew.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
Wholesome Dwelling caps the residual fee Matching Bonus at seven unilevel crew ranges based mostly on rank:
- Administrators earn a ten% match on degree 1 (personally recruited associates)
- Premiers earn a 15% match on degree 1 and 10% on degree 2
- Elites earn a 15% match on degree 1, 10% on degree 2 and 5% on degree 3
- Diamonds earn a 15% mach on degree 1, 10% on degree 2 and 5% on ranges 3 to five
- Govt Diamonds earn a 15% match on degree 1, 10% on degree 2 and 5% on ranges 3 to 7
Autoship Bonus
Wholesome Dwelling pays a $125 bonus if an affiliate has:
- a private month-to-month $125 or extra a month autoship order
- recruited two associates additionally on a $125 or extra a month autoship order
- recruited two associates who’ve additionally recruited two associates on a $125 or extra a month autoship order
There is no such thing as a restrict to the quantity of $125 autoship bonuses a Wholesome Dwelling affiliate can earn.
Bonus Product Credit score
Wholesome Dwelling rewards Gold Associates and better with month-to-month product credit score:
- qualify at Gold Affiliate and obtain $25 in month-to-month Wholesome Dwelling product credit score
- qualify at Platinum Affiliate and obtain $50 in month-to-month Wholesome Dwelling product credit score
- qualify at Promoter and obtain $75 in month-to-month Wholesome Dwelling product credit score
- qualify at Gold Promoter and obtain $100 in month-to-month Wholesome Dwelling product credit score
- qualify at Platinum Promoter and obtain $125 in month-to-month Wholesome Dwelling product credit score
- qualify at Ambassador and obtain $150 in month-to-month Wholesome Dwelling product credit score
Rank Achievement Bonus
Wholesome Dwelling rewards associates for qualifying at Affiliate and better with the next one-time Rank Achievement Bonuses:
- qualify at Affiliate and obtain $25 ($50 if certified for inside one week of signing up)
- qualify at Supervisor and obtain $50 ($100 if certified for inside two weeks of signing up)
- qualify at Director and obtain $250 ($500 if certified for inside ten weeks of signing up)
- qualify at Premier and obtain $1000 ($2000 if certified for inside fifteen weeks of signing up)
- qualify at Elite and obtain $2500 ($5000 if certified for inside fifteen weeks of qualifying at Premier)
- qualify at Diamond and obtain $7500 ($15,000 if certified for inside twenty-five weeks of qualifying at Elite)
- qualify at Govt Diamond and obtain $10,000 ($15,000 if certified for inside twenty-five weeks of qualifying at Diamond)
- qualify at Presidential Diamond and obtain $20,000 ($40,000 if certified for inside twenty-five weeks of qualifying at Govt Diamond)
Becoming a member of Wholesome Dwelling
Wholesome Dwelling affiliate membership is tied to a compulsory product buy ($99 to $1299):
- Prime Enrollment Pack – $99
- Amaze Enrollment Pack – $134
- StemActive Enrollment Pack – $135
- StemActive Gel Enrollment Pack – $135
- Prime Director Pack (2 bins) – $185
- Prime and StemActive capsules Enrollment Pack – $210
- Prime and StemActive gel Enrollment Pack – $220
- AO-12 (2 bins) – $230
- StemActive Director Pack (2 bottles) – $255
- StemActive Gel Director Pack (2 bins) – $255
- Wholesome Growing old Private Pack – $350 (1 bottle StemActive capsules, 1 field of AO-12 and a couple of bins of Amaze)
- Prime and StemActive Director Enrollment Pack (2 bottles and bins) – $425
- StemActive Premier Pack (4 bottles) – $495
- Founders Enrollment Pack (gel) – $599 (2 bottles of Prime, 2 bins of StemActive gel, 2 bins of Amaze, 1 field of A012 and $50 product credit score
- Founders Enrollment Pack (capsules) – $599 (2 bottles of Prime, 3 bottles of StemActive capsules, 2 bins of Amaze and $50 product credit score
- 3 Month Builder Pack – $635 (5 bottles of StemActive capsules and fee qualification for 3 months
- Wholesome Growing old Deluxe Pack – $660 (2 bottles of StemActive capsules, 2 bins of AO-12 and 4 bins of Amaze)
- Prime and StemActive Premier Enrollment Pack – $815 (4 bins of Prime and 4 bottles of StemActive capsules)
- Prime 10 Pack – $900 (10 bins of Prime and 1 field of Amaze)
- StemActive Diamond Pack (8 bottles) – $949
- Wholesome Growing old Household Pack – $949 (3 bottles of StemActive capsules, 3 bins of AO-12 and 6 bins of Amaze)
- Founders VIP Enrollment Pack – $949 (3 bins of Prime, 3 bins of StemActive gel, 3 bins of Amaze, 1 bottle of StemActive capsules, 1 field of AO-12, $100 product credit score and fee qualification for 3 months
- Founders VIP Enrollment Pack (capsules) – $949 (3 bins of Prime, 4 bottles of StemActive capsules, 3 bins of Amaze, 1 field of Prime and $100 product credit score
- 6 Month Builder Pack – $1200 (10 bottles of StemActive capsules and fee qualification for six months
- Wholesome Growing old Enterprise Pack – $1299 (6 bottles of StemActive capsules, 3 bins of AO-12 and 6 bins of Amaze)
Wholesome Dwelling Conclusion
Wholesome Dwelling presents an MLM compensation plan rooted in necessary product purchases, which inevitably funnels individuals into autoship recruitment.
This begins with Wholesome Dwelling forcing associates to buy merchandise to qualify for commissions.
Proper off the bat, Wholesome Dwelling associates can buy fee qualification for as much as six months.
Such to the extent merchandise are bought when associates signal as much as an MLM firm, they need to by no means be hooked up to fee qualification.
Pressured affiliate product purchases results in stock loading, whereby associates wind up buying merchandise to qualify for commissions.
Not surprisingly, they then primarily receives a commission on recruiting associates who do the identical.
“Pay to play” schemes are a violation of the FTC Act. With respect to MLM due-diligence, they’re additionally a powerful indication of a pyramid scheme.
Wholesome Dwelling does have provide retail commissions, and even goes as far as to reward era of retail gross sales quantity with larger fee charges, however given this may be ignored it comes off as pseudo-compliance.
Probably the most stark space autoship recruitment is targeted on over retail gross sales in Wholesome House is its affiliate rank qualification standards.
Recruitment and necessary product orders are a part of the factors, retail gross sales quantity isn’t.
Additionally observe that whereas Wholesome Dwelling’s rank qualification standards may not specify autoship (which means merchandise might be ordered manually every month), the autoship bonus clearly financially incentivizes occurring autoship and recruiting others who do the identical.
Not an issue with equal retail gross sales focus, however based mostly on Wholesome Dwelling’s compensation plan that’s not the case right here (retail might be solely ignored).
Though Wholesome Dwelling’s compensation plan does point out reliance on autoship recruitment, if it’s not sufficient for you potential associates can additional confirm themselves.
Ask your potential upline what number of recruited associates they’ve on autoship. Then ask for his or her month-to-month retail gross sales quantity (orders positioned by prospects who’ve by no means signed up as associates), and evaluate.
You’re searching for a tough 50/50 cut up, ideally weighed in favor of retail gross sales quantity. Something much less and also you’ve confirmed that Wholesome Dwelling affiliate is operating their enterprise as a pyramid scheme.
One final non-regulatory critique I’ve of Wholesome Dwelling’s compensation plan is it Enrollment Packs. Selection is sweet however at twenty-five there’s just too lots of them.
As to Wholesome Dwelling’s merchandise, nothing actually stood out to me. To their credit score Wholesome Dwelling offers an ingredient breakdown of every product so shoppers can evaluate various choices.
I feel the Wholesome House is resting extra on its formulation blends versus the frequent elements used themselves. Whether or not that justifies the asking value is one thing you’ll want to judge for your self.
I’d say that goes on your potential retail prospects too however, as beforehand mentioned, I don’t see that being a problem.
Strategy with warning.