A couple of yr in the past BehindMLM tried to place collectively an Evolv Well being evaluate.
Wouldn’t you already know it, on the time Evolv Well being was transitioning into Alovea.
Whereas I used to be in a position to get primary product data on the time, revealing nothing had modified from Evolv Well being, what I wasn’t in a position to pin down was an Alovea compensation plan.
As an alternative of publishing a evaluate I penned an article questioning why, seeing as seemingly nothing a lot had modified, Evolv Well being was rebranding in any respect.
In late Could an Alovea affiliate defined the rebranding;
Alovea was bought by Nations Changers, a non revenue and MannaRelief, additionally a non revenue, for the aim of changing into a Social Enterprise.
Together with that rationalization I used to be offered a hyperlink to Alovea’s compensation plan.
At present we revisit Alovea for a full evaluate.
The Firm
In the same vein to the backstory offered by an affiliate quoted above, Alovea state on their web site that they’re
a Public Profit Company (social enterprise) based by two worldwide not-for-profit organizations with the intention to present sustainable options to the world’s most difficult well being considerations.
Cited house owners of Alovea are:
- Nations Changer Motion Community, owned by Sungun Hong and Mijin Kim and
- MannaRelief, owned by Sam and Linda Caster.
Evolv Well being is cited as a “collaborating accomplice”. This is not sensible seeing as Alovea is a reboot of Evolv Well being’s MLM alternative.
You’ll be able to confirm this your self by visiting Evolv Well being’s web site area, which now redirects to Alovea.
I’m unsure why the Alovea feels the must be disingenuous about being an Evolv Well being reboot.
Alovea relies out of Texas within the US. The corporate’s official Fb web page can be solely managed from the US.
Nations Changer Motion Community relies out of Korea. The phrase “Alovea” doesn’t seem wherever on Nations Changer Motion Community’s web site.
It appears Nations Changer Motion Community’s involvement within the day after day operations of Alovea is proscribed.
Which isn’t shocking, seeing as Sam Caster ran Evolv Well being and Alovea is only a rebranding.
Sam Caster (aka Samuel L. Caster and Sam Castor), made a reputation for himself within the MLM trade because the founding father of Mannatech.
Caster (proper) labored as CEO of Mannatech till his resignation in 2007.
Caster resigned from Mannatech in 2007, amidst ongoing authorized and regulatory controversy.
Mr. Caster recommended his personal resignation so he might deal with firm advertising, stated (Mannatech board member) Mr. Larry A. Jobe.
Mr. Jobe stated the board wasn’t displeased with Mr. Caster, however that the lawsuits gave members ‘a number of concern.’”
Paperwork filed with the SEC point out disagreements between Caster and the board of administrators had been the explanation for Caster’s resignation.
The lawsuits talked about above embody a class-action lawsuit filed in 2005 in opposition to Mannatech by inventory holders. The lawsuit alleged that Mannatech had made
a sequence of fabric misrepresentations; particularly: failing to manage its gross sales associates and permitting them to make false claims regarding the efficacy of Mannatech merchandise.
Individually in July 2007, after an investigation that started in October of 2006, Mannatech and Sam Caster had been charged by the Texas Lawyer Common for
working an unlawful advertising scheme in violation of state legislation.
Mannatech settled the civil criticism on February 26, 2009 by agreeing to pay $4 million in restitution to shoppers who bought merchandise and $2 million to the state to cowl its prices within the case.
As well as, Sam Caster agreed to pay a $1 million civil penalty.
Caster was no stranger to regulatory motion from the Texas AG, together with his first two main enterprise ventures having beforehand attracted their consideration too:
Sam Caster’s first main enterprise enterprise, Eagle Protect, was an insulation product that claimed to make the most of new expertise developed by NASA and will scale back heating and cooling prices by as much as 40%.
The Lawyer Common of Texas concluded that the product’s expertise lengthy predated NASA and didn’t scale back shoppers’ payments within the quantities marketed.
Caster’s second product, the “Electrocat,” was offered as a pest management machine. The Electrocat reportedly emitted pulsed vibrations that repelled rats, crickets, snakes, ticks, spiders, mosquitoes, and scorpions.
Nevertheless, in January 1991, the Lawyer Common of Texas investigated the product and located that the Electrocat emitted no vibrations by any means.
The Lawyer Common declared, “The machine is a hoax, and stands on the identical scientific footing as a perpetual movement machine.”
Following his resignation, Caster continued on as an “impartial marketing consultant” to Mannatech. Within the years that adopted, Mannatech went by a number of CEO resignations. Subsequently, web earnings and affiliate numbers additionally plummeted:
Publicity over the corporate’s lawsuits started to break the steadiness sheets and inventory efficiency.
After income of $32 million in 2006 and $6.6 million in 2007, Mannatech reported a $12.6 million loss in 2008 and a $17.3 million loss in 2009. By mid-year 2010, one quarter of Mannatech’s gross sales had been gone.
2010 losses had been $10.6 million. As the corporate’s market capitalizations continued to fall, S&P Indices dropped it from the S&P 600 Index, stating “They’re not consultant of the small cap market area.”
Recruiting efforts continued dropping in 2011, widening firm losses to twenty.6 million.
Quick ahead to 2013 and issues appear to have rotated (net-income was $300,000), largely on the again of elevated affiliate recruitment in Asia and Europe and web gross sales will increase in Asia, the US and Europe.
Web gross sales for Asia/Pacific elevated 16.4% to $20.6 million as in comparison with $17.7 million within the fourth quarter 2012 as a consequence of a 21.8% enhance within the variety of lively associates and members within the area.
Web gross sales for North America elevated 5.9% to $21.7 million as in comparison with $20.5 million within the fourth quarter of 2012. The rise in income was as a consequence of a 13.7% enhance within the income generated per lively affiliate and member.
Web gross sales for Europe, the Center East and Africa elevated 2.4% to $4.2 million as in comparison with $4.1 million within the fourth quarter of 2012. This enhance was primarily as a consequence of a 13.9% enhance within the variety of lively associates and members.
We reported web earnings for 2013 of $3.2 million, in comparison with web lack of $1.4 million in 2012.
Along with his $1 million civil penalty, Caster
was barred by the lawyer normal of Texas from serving as a director, officer, or worker of Mannatech for 5 years—from February, 2009 till February, 2014. Caster was additionally barred from taking a task in some other multi-level advertising applications throughout that point.
In March 2014, a month after his MLM ban lapsed, Caster started showing in Mannatech promotional movies as Mannatech’s “founder and visionary.”
On the similar time Mannatech introduced they had been parting methods with Caster.
Later in 2014 Caster launched EMSquared, a short-lived pyramid scheme that used charity as a advertising pitch.
Pinning down when precisely Sam Caster was appointed CEO of Evolv Well being is troublesome.
A 2016 BusinessForHome puff piece on Evolv Well being states:
Sam and Linda Caster, Founders of MannaRelief; and plenty of extra have joined the Evolv Well being HOPE Motion.
A year-by-year Google search reveals Caster began popping up as CEO from 2019.
Whether or not Caster, by MannaRelief or in any other case, had an possession stake in Evolv Well being previous to the 2020 Alovea rebranding is unclear.
Alovea’s Merchandise
Alovea’s merchandise are a sequence of dietary dietary supplements constructed round aloe vera.
- Alovea Swirlz – “a scrumptious (sugar free) combo of vanilla and chocolate swirl taffy enhanced by Acemannan”, retails at $20 for a bag of 14 candies
- Alovea Hope Pops – “all-natural, sugar-free, immune-building dietary treats”, retails at $21 for a 109 g bag (3.85 oz)
- Alovea Cell-a-brate – “assist and strengthen immune well being”, retails at $73.99 for bottle of 56 chewables
- Alovea Ease – “an emollient highly effective salve to assist ease discomfort whereas enriching the pores and skin”, retails at $52.99 for a 1 oz jar (30 ml)
- Alovea Entourage² – phytocannabinoid wealthy hemp oil, retails at $73.99 for a 1 oz bottle (30 ml)
- Alovea Immun – “our proprietary Acemannan Aloe vera extract offers a singular formulation of probably the most highly effective immune-balancing fractions of Acemannan to offer the physique with focused immune assist the place it counts — within the intestine”, retails at $73.99 for a bottle of 56 capsules
- Alovea Limitless – “a focused focus of beet root extract—with “nature’s anti-inflammatory,” betalains”, retails at $73.99 for a field of 56 capsules
- Alovea Steadiness – “accommodates standardized ranges of Diosgenin or wild yam which has been proven to assist the physique’s protection capabilities in opposition to excessive blood pressures, hormonal imbalance, stress, continual irritation and plenty of extra points associated to decreased hormone manufacturing”, retails at $44.99 for a bottle of 112 capsules
- Alovea Day by day – “optimum intestine well being” and “superior immune assist” complement, retails $48.99 for a bottle of 112 capsules
- Alovea Repair – “immune assist” and “pure power”, retails at $63.99 for a field of 28 single-serve drink combine sachets
- Alovea Gas – “accommodates a mobile power activator that works gently together with your physique’s personal power path-ways to present you a lift proper the place all of it begins: on the mobile degree”, retails at $52.99 for a field of 28 single-serve drink combine sachets
- Alovea LifeBar – “an ultra-low sugar, whole-food powerhouse made utilizing science-based dietary analysis on the fat-burning course of”, retails at $46.99 for a field of 14 bars
- Aloevea Shake – “the right mix of meals sourced nutritional vitamins, minerals, wholesome fat and fiber, average plant-sourced protein, low web carbs and completely no GMO’s, whey protein or gluten”, retails at $62.99 for a field of 14 single-serve packets
Aloevea’s merchandise are additionally out there in numerous bundle packs.
Alovea’s Compensation Plan
Alovea’s compensation plan pays on gross sales to retail prospects. Affiliate recruitment can be rewarded.
Alovea pays residual commissions by way of a binary compensation construction. A direct and generational Examine Match Bonus can be out there.
Alovea Affiliate Ranks
There are 13 affiliate ranks inside Alovea’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- SBP – join as an Alovea affiliate and generate and keep 99 PV a month
- 2K Champion – keep 99 PV a month and generate and keep 2000 GV over a rolling four-week interval
- 5K Champion – keep 99 PV a month and generate and keep 5000 GV over a rolling four-week interval
- 10K Champion – keep 99 PV a month and generate and keep 10,000 GV over a rolling four-week interval
- 20K Champion – generate and keep 200 PV a month and 20,000 GV over a rolling four-week interval
- 40K Champion – keep 200 PV a month and generate and keep 40,000 GV over a rolling four-week interval
- 80K Ambassador – keep 200 PV a month and generate and keep 80,000 GV over a rolling four-week interval
- 150K Visionary Ambassador – keep 200 PV a month and generate and keep 150,000 GV over a rolling four-week interval
- 250K Hope Ambassador – keep 200 PV a month and generate and keep 250,000 GV over a rolling four-week interval
- 500K Royal Ambassador – keep 200 PV a month and generate and keep 500,000 GV over a rolling four-week interval
- 1M World Ambassador – keep 200 PV a month and generate and keep 1,000,000 GV over a rolling four-week interval
- 2.5M World Ambassador – keep 200 PV a month and generate and keep 2,000,000 GV over a rolling four-week interval
- 5M World Ambassador – keep 200 PV a month and generate and keep 5,000,000 GV over a rolling four-week interval
PV stands for “Private Quantity” and is gross sales quantity generated by retail gross sales and an affiliate’s personal orders.
GV stands for “Group Quantity” and is gross sales quantity generated by an affiliate and their downline.
Be aware that for required GV:
- for 2K to 40K Champion not more than 70% of required GV can come from anybody unilevel crew leg
- for 80K Ambassador and better not more than 65% of required GV can come from anybody unilevel crew leg
Buyer Acquisition Bonus
Alovea associates earn a Buyer Acquisition Bonus (CAB), on the first order made by personally referred retail prospects and recruited associates.
CAB charges are decided by a four-week rolling PV common:
- Tier 1 – generate and keep 0 to 500 PV over a rolling four-week interval and obtain a 5% CAB charge
- Tier 2 – generate and keep 501 to 1000 PV over a rolling four-week interval and obtain a ten% CAB charge
- Tier 3 – generate and keep 1001 to 2000 PV over a rolling four-week interval and obtain a 15% CAB charge
- Tier 4 – generate and keep 2001 to 6000 PV over a rolling four-week interval and obtain a 20% CAB charge
- Tier 5 – generate and keep 6001 to 10,000 PV over a rolling four-week interval and obtain a 30% CAB charge
- Tier 6 – generate and keep 10,000 or extra PV over a rolling four-week interval and obtain a 40% CAB charge
Be aware that if an Alovea affiliate qualifies for CAB Tiers 1 or 2, in lieu of the CAB they obtain recruitment commissions (see under)
Recruitment Commissions
Alovea associates obtain a fee after they recruit a brand new affiliate who indicators up with an enrollment equipment.
- recruit a Small Package affiliate and obtain a $20 fee
- recruit a Medium Package affiliate and obtain a $50 fee
- recruit a Premium Package affiliate and obtain a $100 fee
Be aware that if an Alovea affiliate qualifies for CAB Tier 3, they obtain the CAB in lieu of recruitment commissions.
Buyer Retention Bonus
The Buyer Retention Bonus (CRB), is paid on retail buyer orders after their preliminary order (preliminary orders are paid as per the CAB above).
- Tier 1 – generate and keep 0 to 500 PV over a rolling four-week interval and obtain a 5% CRB charge
- Tier 2 – generate and keep 501 to 1000 PV over a rolling four-week interval and obtain a ten% CRB charge
- Tier 3 – generate and keep 1001 to 2000 PV over a rolling four-week interval and obtain a 15% CRB charge
- Tier 4 – generate and keep 2000 or extra PV over a rolling four-week interval and obtain a 20% CRB charge
Residual Commissions
Alovea pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the prime of a binary crew, break up into two sides (left and proper):
The primary degree of the binary crew homes two positions. The second degree of the binary crew is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary crew are generated as required, with every new degree housing twice as many positions because the earlier degree.
Positions within the binary crew are stuffed by way of direct and oblique recruitment of associates. Be aware there isn’t a restrict to how deep a binary crew can develop.
On the finish of every week Alovea tallies up new gross sales quantity on either side of the binary crew.
Associates are paid 10% of gross sales quantity generated on their weaker binary crew facet.
- SBP to 20K Champion has no residual commissions incomes cap
- 40K Champions can earn as much as $4000 every week in residual commissions
- 80K Champions can earn as much as $5000 every week in residual commissions
- 150K Visionary Champions can earn as much as $6000 every week in residual commissions
- 250K Hope Ambassadors can earn as much as $7000 every week in residual commissions
- 500K Royal Ambassadors can earn as much as $8000 every week in residual commissions
- 1M World Ambassadors can earn as much as $10,000 every week in residual commissions
- 2.5M World Ambassadors can earn as much as $15,000 every week in residual commissions
- 5M World Ambassadors can earn as much as $20,000 every week in residual commissions
As soon as paid out on, quantity is matched in opposition to the stronger binary crew facet and flushed.
Any leftover quantity on the stronger binary crew facet carries over into the next week.
Be aware that to qualify for residual commissions, an Alovea affiliate should generate and keep 300 GV a month.
Examine Match Bonus
2K Champion and better ranked associates qualify for a Examine Match Bonus.
The Examine Match Bonus is paid as a share of residual commissions earned by personally recruited associates:
- SBPs obtain a 20% Examine Match Bonus, capped at $500 every week
- 2K Champions obtain a 20% Examine Match Bonus, capped at $1000 every week
- 5K Champions obtain a 25% Examine Match Bonus, capped at $1500 every week
- 10K Champions obtain a 25% Examine Match Bonus, capped at $2000 every week
- 20K Champions obtain a 30% Examine Match Bonus, capped at $5000 every week
- 40K Champions obtain a 30% Examine Match Bonus, capped at $8000 every week
- 80K Ambassadors and 150K Visionary Ambassadors obtain a 35% Examine Match Bonus
- 250K Hope Ambassadors and 500K Royal Ambassadors obtain a 40% Examine Match Bonus
- 1M World Ambassadors and better ranked associates obtain a 35% Examine Match Bonus
Be aware that the Examine Match Bonus is paid on as much as $1500 in earned residual commissions.
Residual Examine Match Bonus
10K Champion and better ranked Alovea associates qualify for a Residual Examine Match Bonus.
The Residual Examine Match Bonus is paid by way of generations, tracked by a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel crew, with each personally recruited affiliate positioned instantly below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel crew.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
A era throughout the unilevel crew is outlined when a 10K Champion of upper is present in a unilevel crew leg.
The primary 10K Champion in a unilevel crew leg caps off the primary era for that leg. The second era begins instantly thereafter.
If a second 10K Champion or greater is present in that unilevel leg, they cap off the second era and a 3rd begins after.
If no such ranked affiliate exists, the second era runs the total depth of the leg.
Utilizing this generational construction, Alovea associates can earn the Residual Examine Match Bonus on as much as seven generations per unilevel crew leg.
- 10K Champions earn a ten% match on one era per leg
- 20K Champions earn a ten% match on as much as two generations per leg
- 40K Champions earn a ten% match on as much as three generations per leg
- 80K Ambassadors earn a ten% match on as much as 4 generations per leg
- 150K Visionary Ambassadors earn a ten% match on as much as 5 generations per leg
- 250K Hope Ambassadors earn a ten% match on as much as six generations per leg
- 500K Royal Ambassadors and better earn a ten% match on as much as seven generations per leg
Staff Builder Bonus
To qualify for the Staff Builder Bonus, an Alovea affiliate should generate 700 TBQV of their first 28 days.
TBQV is the sum whole of gross sales quantity generated by the affiliate’s personal order(s), in addition to orders positioned by personally referred retail prospects and recruited associates.
Qualifying for the Staff Builder Bonus unlocks the next one-time rank primarily based bonuses:
- qualify at 2K Champion and obtain $250
- qualify at 5K Champion and obtain $500
- qualify at 10K Champion and obtain $1000
Rank Achievement Bonus
Alovea rewards 5K Chamption and better ranked associates with a month-to-month bonus:
- qualify at 5K Champion and obtain $100
- qualify at 10K Champion and obtain $200
- qualify at 20K Champion and obtain $400
- qualify at 40K Champion and obtain $800
- qualify at 80K Ambassador and obtain $1200
- qualify at 150K Visionary Ambassador and obtain $1600
- qualify at 250K Hope Ambassador and obtain $2000
- qualify at 500K Royal Ambassador and obtain $2500
- qualify at 1M World Ambassador or greater and obtain $4500
Alovea Xperiences
Alovea rewards associates who qualify with
life-changing occasions, journeys, resort holidays and a wide range of different memorable life Xperiences.
Most Alovéa Xperiences are custom-tailored to the occasion, journey or reward. These are introduced at occasions and on calls all year long.
No particular qualification standards is offered.
Additional Compensation Positions
250K Hope Ambassador and better ranked Alovea associates qualify for a further compensation place.
Extra compensation positions are positioned above an affiliate’s present downline (binary/unilevel).
Becoming a member of Alovea
Alovea affiliate membership is offered at two price-points:
- SBP Fundamental – one-time $39.95 join price
- SBP Elite – $29.95 a month
SBP Elite consists of “enhanced backoffice crew reporting”, “quarterly private improvement coaching” and “superior Alovea app options”.
The $29.95 a month SBP Elite month-to-month value can be offset by a $30 month-to-month Alovea product credit score.
Optionally available product kits will also be ordered when signing up. Alovea’s product kits vary in value from $150 to $695.
Conclusion
I’m not a fan of utilizing charity to market MLMs.
Alovéa has designed its Rewards Program to energy the Social Enterprise 3.0 platform that incentivizes Social Enterprise Companions (SBPs) to make a big social affect whereas constructing their very own impartial enterprise.
Again in 2014 Sam Caster was utilizing youngsters to market “hope bars” with EMSquared.
Now it’s “hope pops”.
By all means “assist the children”. Utilizing them to market what’s at the beginning an MLM enterprise alternative nonetheless simply doesn’t sit proper.
It inevitably results in manipulation. This will present itself by the use of stress to purchase merchandise and stress to enroll.
Ever walked previous somebody promoting charity on the road and had the guilt journey laid out on you? Yeah, similar factor.
And earlier than any Alovea associates chime in with “Oh however we don’t try this”, look no additional than the feedback part of our solely Alovea article previous to this evaluate.
Alovea closely combine manipulative advertising all through their enterprise supplies. This leaves me feeling uncomfortable in regards to the enterprise as a complete.
The non secular affiliation with Manna Reduction Ministries doesn’t assist. I’m additionally a agency believer in conserving enterprise and faith separate.
Combining the 2 usually lends itself to faith primarily based affinity fraud. Be aware that I haven’t seen any proof of this with Alovea.
With respect to Alovea’s merchandise, aloe vera primarily based merchandise can be found from an abundance of producers.
Caster has been pushing aloe vera as a miracle remedy all of it for the reason that MannaTech days.
Mannatech makes use of probably the most premium aloe supply on the planet.
A proprietary extraction methodology offers Manapol with a excessive focus of polysaccharides wealthy within the monosaccharide, mannose, which is a vital glyconutrient believed to be answerable for the immunologic well being advantages related to aloe vera gel.
With Caster on the helm, Mannatech’s advertising was rife with unsubstantiated well being claims.
(Mannatech) got here to be recognized for unproven claims that its merchandise could possibly be used to deal with many illnesses and situations, together with most cancers, diabetes, autism and AIDS.
There is no such thing as a proof that any of those claims had been or are true.
Mannatech even had Ben Carson, who’s a neurosurgeon thoughts you, credit score Mannatech merchandise “with the disappearance of his most cancers signs.”
Throughout his 2015 Presidential marketing campaign, Carson would deny having any involvement in Mannatech.
As per the beforehand linked feedback part on our Alovea article, the mind most cancers delusion is nonetheless being pushed by Alovea associates at the moment.
In MannaTech aloe vera was given the flowery identify, “Manapol“.
For greater than 20 years, Mannatech has included a pure, completely refined ingredient derived from the gel of the aloe vera plant referred to as “Manapol powder.”
Manapol powder is an important ingredient in core Mannatech Glyconutritional merchandise.
Mannatech markets Manapol as “the purest type of acemannan”.
Alovea are calling their model of Manapol “Alovea AE”. The identical man, Santiagio Rodriguez, is behind each dietary supplements.
Alovea declare their model is superior.
In 2014, Dr. Santiago Rodriguez, the world’s main knowledgeable on Acemannan applied sciences, used new science to develop a second era Acemannan extract with 4 -5 instances extra immune activating fractions of Acemannan per gram than his authentic patented product.
We name it Alovéa AE (Acemannan Extract) and it was donated completely to the HOPE Motion to assist our Social Enterprise platform for world well being transformation.
How does this examine to alternate options? No thought. I’m not even positive Alovea’s claims above are demonstrably measurable.
There aren’t any peer-reviewed research offered amongst Alovea’s publicly out there coaching supplies.
For sure if anybody pitches and even remotely suggests Alovea’s merchandise can remedy or deal with something, run. And please report them to the FDA and/or FTC.
Alovea’s compensation plan is a bit sophisticated. The complexity feels dated however maybe that’s simply in the way it’s introduced.
Alovea’s official buyer definition in all fairness straight-forward:
A Direct Buyer is a client who buys product instantly from a SBP or Affiliate’s private stock. This buy doesn’t generate bonuses or QV.
Most well-liked or Retail Clients who buy their product on-line generate quantity (QV) and permit generate quantity enrolling SBP to qualify for Retail Gross sales Bonuses for merchandise offered on their Replicated Website.
Most well-liked Clients even have the choice to take part within the Flexship program.
However then you’ve gotten the Buyer Acquisition Bonus which, so far as I can inform, pays on the primary order made by retail prospects and recruited associates.
Alovea has a good crack at retail incentives with their 1, 2, Free! scheme (join autoship, refer others to autoship and get free autoship), nonetheless the compensation plan doesn’t state whether or not solely retail buyer autoships rely.
This might simply as simply be an affiliate autoship incentive over a retail autoship incentive.
There doesn’t look like any retail quantity qualifiers in Alovea’s compensation plan. Solely makes an attempt to symbolize a deal with retail.
Given EMSquared was a pyramid scheme and Caster has had regulatory points prior to now, I’d have anticipated Alovea to position a far higher emphasis on retail.
Reduce out the paradox and simply be straight about it.
Whereas there may be nothing pointedly objectionable in Alovea’s MLM providing, the mixture of factors I’ve raised above, once more particularly the charity advertising angle, leaves lots to be desired.