Pay to play lead generation


Matrix Professional Leads cites itself as “a division of Print Patrons Membership Inc.”.

Print Patrons Membership is a Florida company. Each it and Matrix Professional Leads are owned and operated by CEO Billy Hayes.

Particularly, Matrix Professional Leads claims to be

an emergent of Print Patrons Membership Inc, a West Palm Seashore, Florida based mostly community advertising instruments supplier with over 12 years of expertise in delivering world-class service within the multi-level, enterprise alternative, and community advertising trade.

Print Patrons Membership operates as Print Founders and has its personal web site up.

Print Founders’ web site states the corporate supplies “instruments designed to discover your enterprise”.

Within the “community advertising” part of Print Founders’ web site, a mix of MLM gifting, pyramid and Ponzi schemes are featured:

These are grouped with in any other case reputable MLM corporations.

I wasn’t in a position to confirm whether or not Hayes (proper) is/was a promoter of those schemes. His participation in not less than a few of them is a probable likelihood.

Whereas Print Founders markets providers to advertise different MLM corporations, Matrix Professional Leads is its personal MLM revenue alternative.

Learn on for a full assessment of Matrix Professional Leads’ MLM alternative.

Matrix Professional Leads

Matrix Professional Leads markets leads

to assist these collaborating in community advertising and different home-based companies discover others to assist promote their services.

The corporate claims it’s “scoured your complete web to offer solely the best-qualified leads”. No specifics are supplied.

Our Enterprise Alternative Purchaser leads are confirmed to transform! And the most effective half? Our high quality Enterprise Alternative Purchaser Leads begin at solely $0.24 per lead and you’re protected by our particular Matrix Professional Leads ‘Twin-Layer’ assure.

Leads offered my Matrix Professional Leads span unsolicited mail, electronic mail and name/SMS.

  • unsolicited mail leads are $30 for 100, $70 for 250, $135 for 500 and $240 for 1000
  • electronic mail leads are $30 for 100, $70 for 250 and $135 for 500
  • name/SMS leads are $40 for 100, $80 for 250, $145 for $500 and $248 for 1000

The “dual-layer assure” referenced above pertains to

  1. a assure in opposition to returned unsolicited mail (50 cent refund per lead); and
  2. two-for-one alternative of dangerous electronic mail or cellphone quantity leads.

Matrix Professional Leads’ web site references a “month-to-month lead subscription program”, nonetheless particulars should not supplied.

Matrix Professional Leads’ Compensation Plan

Matrix Professional Leads associates are paid on the sale of results in retail clients and recruited associates.

Be aware that lead order quantity is calculated at a 1:1 ratio in opposition to the price of leads ordered.

MLM Fee Qualification

To qualify for MLM commissions, a Matrix Professional Leads affiliate should buy leads and “preserve month-to-month exercise necessities”.

Month-to-month acitvity necessities see Matrix Professional Leads associates compelled to buy $30 or extra of leads each 30 days.

Matrix Professional Lead associates who don’t buy leads every month solely earn single-level commissions

First Order Bonus

The First Order Bonus is paid on the primary lead order positioned by a retail buyer or personally recruited affiliate.

A 33% fee on first order quantity is paid out by way of the First Order Bonus.

Residual Commissions

Matrix Professional Leads pays residual commissions through a 3×10 matrix.

A 3×10 matrix locations an affiliate on the prime of a matrix, with three positions immediately underneath them:

These three positions type the primary degree of the matrix. The second degree of the matrix is generated by splitting these first three positions into one other three positions every (9 positions).

Ranges three to 10 of the matrix are generated in the identical method, with every new degree housing 3 times as many positions because the earlier degree.

Commissions are paid as a proportion of lead orders positioned by immediately and not directly recruited associates positioned into the matrix as follows:

  • degree 1 lead order quantity – 33%
  • ranges 2 to 9 lead over quantity – 3%
  • degree 10 lead order quantity – 8%

Becoming a member of Matrix Professional Leads

Matrix Professional Leads affiliate membership is $4.95 a month.

Conclusion

In step with the gifting, pyramid and Ponzi schemes exhibited on Print Founders’ web site, Matrix Professional Leads units itself as much as function as a pyramid scheme.

That is achieved by means of necessary lead purchases to qualify for MLM commissions.

This is called “pay to play” and is a regulatory crimson flag.

Exterior of this, and once more ignoring the fraudulent enterprise alternatives featured on Print Founders’ web site, Matrix Professional Leads in any other case markets a reputable product – leads.

To keep away from Matrix Professional Leads falling foul of the FTC Act, better transparency of lead technology is required.

Purchasers of leads ought to know the way the leads they’re buying are generated. Info similar to common quantity of returned or dangerous leads additionally wouldn’t go astray.

Seeing as there’s a assure in place, this info must be straightforward sufficient to offer.

Though it’s not a given, there’s a bent for lead technology MLM alternatives to function as closed loops.

By that I imply the leads bought from Matrix Professional Leads are used to pitch Matrix Professional Leads.

There’s nothing inherently incorrect with that, till compelled lead purchases are factored in.

If Matrix Professional Leads is filled with associates buying leads every month to qualify to earn commissions on recruited associates, additionally buying results in qualify for commissions, that is your traditional pyramid scheme.

Using results in drive recruitment into the pyramid scheme creates the closed loop.

Given the voluminous quantity of outright scams featured on Print Founders’ web site, a few of which proprietor Billy Hayes could or could not have expertise with, method with warning.