Elepreneurs’ rebranding as The Blissful Co was introduced again in February.
Sharing Providers International, Elepreneurs’ father or mother firm, rebranded the MLM firm following a fallout with former govt Robert Oblon.
Sharing Providers International relies out of Texas within the US.
The Blissful Co has its roots in Elevacity, a journey reserving engine themed MLM Oblon launched on or round 2014.
Oblon, a former Sharing Providers International govt, launched Elepreneurs in 2017.
BehindMLM solely just lately revisited Elepreneurs for an up to date evaluation in September 2020.
Based mostly on our analysis into the corporate on the time, right here’s what went down.
In a memo offered to Elepreneurs associates in February 2020, the corporate accused Oblon of “gross monetary misconduct”.
Courtesy of Troy Dooly’s MLM Information Desk;
Robert Oblon was faraway from the Board of Administrators and stripped of his place of authority because of gross monetary misconduct.
He voluntarily resigned to keep away from punitive authorized actions arising from his malfeasance.
Oblon would go on to return to the MLM business with Amplifei, launched earlier this 12 months.
Right now Sharing Providers Inc. is called Sharing Providers International Company. The corporate is headed up by CEO John Thatch.
On the time of our final evaluation Elepreneurs was headed up by CEO Keith Halls.
The Blissful Co rebranding noticed Halls dumped for Bo Quick.
Bo Quick (proper) has a protracted historical past within the MLM business, courting again to Amway (Quixtar) within the Nineteen Nineties.
Quick left Amway in 2001 to launch Passport.
As per an accounting of Quick’s MLM historical past on The Fact About Amway;
That firm apparently didn’t accomplish that properly and the Passport folks merged into Oasis LifeSciences, which then turned Univera LifeSciences.
After Univera LifeSciences Quick promoted Max Worldwide up till 2008.
In 2009 Quick was a “prelaunch companion” with EIRO Vitality, a since defunct vitality drink firm.
There’s a spot of 5 years right here, after which Quick joined Jeunesse in 2014.
In 2018 Quick signed on as Nerium Worldwide’s Chief Gross sales Officer.
In early 2020 Quick signed on as CEO of Nutricellix. That lasted a number of months earlier than father or mother firm LaCore Enterprises merged Nutricellix into Uforia Science.
On or round September 2020, Quick was appointed President of WorldVentures.
In December 2020 WorldVentures filed for Chapter 11 chapter.
Declarations filed as a part of associated authorized proceedings counsel Quick was fired after a failed WorldVentures coup led by Michael Poates.
That brings us to The Blissful Co’s launch in early 2021.
On paper Quick leads The Blissful Co as CEO of Elevacity Holdings LLC & Elevacity Worldwide Holdings LLC.
There isn’t a govt info offered on The Blissful Co’s web site. Bo Quick isn’t talked about in any capability.
Replace sixteenth January 2022 – Analysis into Hapi Journey Locations has revealed each it and The Blissful Co. are owned by Fai Chen.
Why this info is just not offered on The Blissful Co.’s web site is unclear. /finish replace
Learn on for a full evaluation of The Blissful Co’s MLM alternative.
The Blissful Co’s Merchandise
The Blissful Co’s product providing builds on what we discovered final September with Elevacity.
The Blissful Co’s merchandise fall within the wellness and skincare niches.
Wellness
- Elevate MAX Dawn CA Espresso – “we name it MAX as a result of it delivers Temper elevation, Urge for food management, and Xtreme vitality”, retails at $55 for a 3.2 ouncestub (90.6 g)
- Elevate MAX Blissful Espresso – appears equivalent to the Dawn variant above, retails at $55 for a 3.2 ouncestub (90.6 g) or a field of twenty single-serve sachets
- Elevate Nitro Daring Espresso – “offers you vitality, focus, motivation and promotes muscle-pumping nitric oxide”, retails at $65 for a 3.2 ouncestub (92 g) or twenty single-serve sachets
- Elevate Sensible Espresso – “Higher focus. Higher vitality. Higher taste. Similar nice temper elevation.”, retails at $55 for a 4.7 ouncestub (133 g) or twenty single-serve sachets
- Choclevate Blissful Chocolate – “a novel mixture of pure nootropics delivers the form of blissful that doesn’t cease after the scrumptious style goes away”, retails at $55 for a 6.4 ouncestub (181 g) or twenty single-serve sachets
- ElavaciTea Georgia Peach – “southern candy tea with scrumptious, pure Georgia Peach taste in each sip”, retails at $55 for a 4.6 ouncestub (131 g)
- ElevaciTea Vanilla Chai – “count on sustained vitality, elevated temper, and weight reduction”, retails at $55 for a 7.5 ouncestub (212 grams) or twenty single-serve sachets
- Elevate Zest Blissful Lemonade – “Afternoon vitality. Craving management. Happiness … on demand”, retails at $55 for a 5.29 ouncestub (150 g)
- Zest Plus Blissful Lemonade – “the style is smoother, the urge for food suppression is extra vital and your focus will probably be OFF THE CHARTS!”, retails at $65 for a 5.6 ouncestub (160 g)
- Liquid Sunshine Protection Drops – “Zinc, Vitamin C, Vitamin B6, Vitamin E, Echinacea, and a heat ray of sunshine from Vitamin D3”, retails at $28.95 for a 2 fl. oz. bottle (59.14 ml)
- Unwined Chill Drink – “like wine, with out the alcohol or bitter style”, retails at $65 for a 2.3 ouncestub (66.24 g)
- Elevate MAX+ Vitality Caps – “we name them “magic capsules” as a result of your perspective goes from black & white to technicolor”, retails at $65 for a field of 30 capsules
- Elevate Pure 2.0 – “might eradicate dangerous toxins that problem your well being, clog up your organs, and dampen your mojo”, retails at $65 for a 2 fl. oz. bottle (60 ml)
- XanthoMax Blissful Caps – xanthohumol complement, retails at $55 for a bottle of 30 capsules or a bag of 20 blister pack capsules
- KetoCre Keto Creamer – “places your physique into weight reduction mode”, retails at $65 for a 15.9 ouncespouch (450 g)
- Excessive Vitality Patch – “nutritional vitamins, minerals, adaptogens and pure extracts ship pure, clear, productive, fatigue-fighting vitality”, retails at $50 for a thirty-day provide
- Hangover Protection Patch – “for those who don’t wish to get up feeling unhealthy after an evening of feeling good, simply placed on this little patch”, retails at $50 for a thirty-day provide
- Sound Sleep Patch – “delivers a particular time-released mix of pure components that will help you get to sleep, keep asleep and will even allow you to shed pounds when you sleep”, retails at $50 for a thirty-day provide
The Blissful Co’s wellness merchandise are additionally obtainable in numerous discounted bundle packs.
Skincare
- Eller Facial Serum – “your pores and skin will look noticeably higher or we’ll take the bottle again”, retails at $67.50 a bottle
- Eller Moor Mud Masks – “a spa-quality facial within the consolation of your personal residence”, retails at $27.50 for a field of ten sachets
- Timeless Eye Gel – “Agency. Tighten. Hydrate. Nourish.”, retails at $55 for a 0.33 ouncesbottle (10 ml)
The Blissful Co’s Compensation Plan
The Blissful Co’s compensation plan is functionally equivalent to Elepreneurs as reviewed final September.
The one distinction is the renaming of the primary “Elepreneurs” affiliate rank to “Model Companion”.
The Blissful Co Affiliate Ranks
There are 13 affiliate ranks inside The Blissful Co’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Model Companion – join as a The Blissful Co affiliate
- Star – generate and preserve 80 PV or 240 RPV a month, refer and preserve one retail buyer who orders a minimum of 40 RPV a month and generate 1250 GV a month
- Bronze – preserve 80 PV or 240 RPV a month, refer and preserve two retail clients who order a minimum of 40 RPV a month every and generate 2500 GV a month
- Silver – preserve 80 PV or 240 RPV a month, refer and preserve three retail clients who order a minimum of 40 RPV a month every and generate 5000 GV a month (max 90% from anybody recruitment leg)
- Gold – preserve 80 PV or 240 RPV a month, refer and preserve 4 retail clients who order a minimum of 40 RPV a month every and generate 10,000 GV a month (max 80% from anybody recruitment leg)
- Platinum – preserve 80 PV or 240 RPV a month, refer and preserve six retail clients who order a minimum of 40 RPV a month every and generate 20,000 GV a month (max 70% from anybody recruitment leg)
- Diamond – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 40,000 GV a month (max 60% from anybody recruitment leg)
- Black Diamond – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 80,000 GV a month (max 50% from anybody recruitment leg)
- Royal Black Diamond – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 150,000 GV a month (max 50% from anybody recruitment leg)
- Ambassador – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 300,000 GV a month (max 40% from anybody recruitment leg)
- Crown Ambassador – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 500,000 GV a month (max 40% from anybody recruitment leg)
- Royal Crown Ambassador – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 1,000,000 GV a month (max 40% from anybody recruitment leg)
- Triple Crown Ambassador – preserve 80 PV or 240 RPV a month, refer and preserve eight retail clients who order a minimum of 40 RPV a month every and generate 2,000,000 GV a month (max 40% from anybody recruitment leg)
PV stands for “Private Quantity” and is gross sales quantity generated by a The Blissful Co affiliate’s personal purchases.
RPV stands for “Retail Private Quantity” and is gross sales quantity generated by personally referred retail clients.
GV stands for “Group Quantity” and is RPV generated by an affiliate and their downline.
The Blissful Co’s compensation plan states that PV is excluded from rank calculation quantity, except Happier and Happiest Packs.
The quantity from private orders (PV) doesn’t depend in the direction of Rank {Qualifications} (except Happier and Happiest Packs within the first month).
Rank-based Fee Caps
The Blissful Co caps month-to-month commissions earned by associates based mostly on rank:
- Model Companions can earn as much as $750 a month
- Stars can earn as much as $1250 a month
- Bronzes can earn as much as $2500 a month
- Silvers can earn as much as $5000 a month
- Golds can earn as much as $7500 a month
- Platinums can earn as much as $12,500 a month
- Diamonds can earn as much as $20,000 a month
- Black Diamonds can earn as much as $32,500 a month
- Royal Black Diamonds can earn as much as $50,000 a month
- Ambassadors can earn as much as $70,000 a month
- Crown Ambassadors and better don’t have any earnings cap
Though not explicitly acknowledged, I imagine the caps apply to all earnable commissions and bonuses.
Retail Commissions
The Blissful Co pays retail commissions on retail buyer purchases.
Retail commissions are 10% to twenty%, calculated based mostly on the distinction between the wholesale and retail value of merchandise ordered.
Word that retail autoship orders solely pay out 10%. Trial packs pay out $10.
Buyer Acquisition Bonus
The Buyer Acquisition Bonus rewards The Blissful Co associates for referring retail clients.
The Buyer Acquisition Bonus is a three-tier bonus, calculated month-to-month as follows:
- refer three or 4 new retail clients in a month and obtain a $25 CAB
- refer 5 or 6 new retail clients in a month and obtain a $50 CAB
- refer seven or extra new retail clients in a month and obtain a $100 CAB
Word that so as to depend in the direction of CAB qualification, new retail clients should place an 80 PV or greater order.
Recruitment Commissions
The Blissful Co pays commissions on the recruitment of latest associates who join with optionally available packs.
Recruitment commissions are coded and based mostly on how a lot a newly recruited affiliate spends once they join.
- recruit a Happier Pack affiliate and obtain $75
- recruit a Happiest Pack affiliate and obtain $150
A coded bonus is paid based mostly on tiers, that are in flip tied to The Blissful Co affiliate ranks:
- Model Companion to Silver are tier 1
- Gold and Platinum are tier 2
- Diamond to Royal Black Diamond are tier 3
- Ambassador and better are tier 4
Coded bonuses paid out on the Happier and Happiest Packs are as follows:
- Happier Pack tiers 2 to 4 – $12.50 on every tier
- Happiest Pack tiers 2 to 4 – $25 on every tier
The coded nature of the tier commissions sees greater ranks in a position to gather the distinction in commissions paid to decrease ranked associates of their downline.
If we use the Happiest Pack for instance, $75 ($25 divided by 3) is paid as a coded bonus on every Happiest Pack affiliate recruited.
If a tier 2 ranked affiliate recruits a Happiest Pack affiliate, they obtain the $150 base fee plus a $25 coded bonus.
This leaves $50 to be paid out ($75 minus $25).
The system searches upline for both a tier 3 or tier 4 affiliate to pay the remaining coded bonus out to.
If a tier 3 affiliate is discovered first, they obtain their $25 share and system searches additional upline for a tier 4 affiliate to pay the remaining $25 out to.
If a tier 4 affiliate is discovered first, they obtain the remaining $50 coded bonus.
Word that anytime a tier 4 affiliate recruits a Happier or Happiest Pack affiliate, they obtain the complete coded bonus with nothing handed upline ($37.50 and $75 respectively).
Residual Commissions
The Blissful Co pays residual commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel group, with each personally recruited affiliate positioned instantly below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel group.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
The Blissful Co caps payable unilevel group ranges at ten.
Residual commissions are paid as a proportion of funds generated throughout these ten ranges as follows:
- Model Companions earn 7% on degree 1 (personally recruited associates) and 6% on degree 2
- Stars earn 7% on degree 1, 6% on degree 2 and 5% on degree 3
- Bronzes earn 7% on degree 1, 6% on degree 2, 5% on degree 3 and 4% on degree 4
- Silvers earn 7% on degree 1, 6% on degree 2, 5% on degree 3, 4% on degree 4 and three% on degree 5
- Golds earn 7% on degree 1, 6% on degree 2, 5% on degree 3, 4% on degree 4, 3% on degree 5 and a pair of% on degree 6
- Platinums earn 7% on degree 1, 6% on degree 2, 5% on degree 3, 4% on degree 4, 3% on degree 5 and a pair of% on ranges 6 and seven
- Diamonds earn 7% on degree 1, 6% on degree 2, 5% on degree 3, 4% on ranges 5 and 6 and three% on ranges 6 and seven
- Black Diamonds earn 7% on degree 1, 6% on degree 2, 5% on ranges 3 and 4 and 4% on ranges 5 to 7
- Royal Black Diamonds earn 7% on degree 1, 6% on degree 2 and 5% on ranges 3 to 7
- Ambassadors earn 5% on ranges 1 to five, 6% on ranges 6 and seven and 1% on degree 8
- Crown Ambassadors earn 4% on ranges 1 and a pair of, 5% on ranges 3 to five, 6% on ranges 6 and seven, 2% on degree 8 and 1% on degree 9
- Royal Crown Ambassadors earn 3% on ranges 1 and a pair of, 4% on ranges 3 and 4, 5% on degree 5, 6% on degree 6, 7% on degree 7, 3% on degree 8, 2% on degree 9 and 1% on degree 10
- Triple Crown Ambassadors earn 2% on ranges 1 and a pair of, 3% on degree 3, 4% on degree 4, 5% on degree 5, 6% on degree 6, 7% on degree 7, 4% on degree 8, 3% on degree 9 and a pair of% on degree 10
Management Bonus
The Blissful Co rewards Platinum and better ranked associates with a month-to-month Management Bonus:
- Platinums obtain $400
- Diamonds obtain $600
- Black Diamonds obtain $800
- Royal Black Diamonds obtain $1000
Diamond Pool
The Blissful Co takes 0.5% of month-to-month company-wide gross sales quantity and locations it into the Diamond Pool.
Diamond and better ranked associates qualify for a share within the pool, which is paid month-to-month.
Shares within the Diamond Pool are calculated pro-rata on GV generated by every affiliate (i.e. their GV contribution as a proportion of the whole GV of each qualifying affiliate).
Ambassador Pool
The Blissful Co takes 1.5% of month-to-month company-wide gross sales quantity and locations it into the Diamond Pool.
Ambassador and better ranked associates qualify for a share in two swimming pools, that are paid month-to-month.
The primary is a 0.5% pool, through which an equal share is distributed month-to-month to all qualifying Ambassador and better ranked associates.
The second is a 1% pool, through which shares are calculated pro-rata on GV generated by every affiliate (i.e. their GV contribution as a proportion of the whole GV of each qualifying affiliate).
Becoming a member of The Blissful Co
Fundamental The Blissful Co affiliate membership is $49.
Optionally available pack memberships are additionally obtainable:
- Happier Pack – $299
- Happiest Pack – $549
The distinction between the packs and common The Blissful Co affiliate membership is bundled merchandise.=
Conclusion
Probably the most vital classes from writing in school was “present, don’t inform”.
By rebranding as “The Blissful Co”, my preliminary impression is Sharing Providers International is attempting too exhausting.
Think about if a automobile firm got here out with a brand new household mannequin named “The Secure Automobile”. Or a sport mannequin named “The Quick Automobile”.
It comes off as wanky and that’s how I really feel about “The Blissful Co”.
That is strictly a advertising and marketing critique, it has nothing to do with the substance of the corporate itself.
Sadly the “blissful” advertising and marketing carries into The Blissful Co’s product line. Whereas Elepreneurs was fairly fluffy to start with, The Blissful Co’s advertising and marketing cranks it up even additional.
Take the official product description for Elevate Zest Blissful Lemonade;
It’s the world’s first “Blissful Lemonade.” Really, it’s extra of a zippy, zingy, citrusy lemon-lime.
Very distinctive. Contemporary. Sunny. Vibrant. Goes down straightforward. Mainly, what summer time tastes like. Afternoon vitality. Craving management. Happiness … on demand.
It’s powdered lemonade combine. What are you speaking about?
By including “blissful” to every little thing, a few of the product branding is off too.
XanothMax Blissful Caps, for instance, feels like one thing I’d purchase from a vendor in a darkish alley on a Saturday evening.
Clearly its far too late to rethink the branding at this level, however as a possible The Blissful Co affiliate that is one thing to consider.
Are you going to in a position to market these merchandise and the corporate with a straight face?
And even for those who play into the… happiness of it, is anybody going to take you significantly?
It is a recurring theme. I wasn’t snug with Elepreneur’s pseudo-medical “D.O.S.E” advertising and marketing both.
The merchandise themselves lean closely into “happiness” advertising and marketing, which I’m not a fan of. I received the impression Elepreneurs see their product vary as an alternative choice to individuals who aren’t feeling blissful (learn: depressed).
Surprisingly with the rebrand, The Blissful Co has leaned even additional into that concern.
One last item I wish to point out relating to the merchandise is that a few of The Blissful Co’s choices have been actually halved in price.
Elepreneur’s D.O.S.E. Choclevate was $105 for a 6.4 ouncestub. The Blissful Co’s Choclevate Blissful Chocolate is $55 for a 6.4 ouncestub.
Elepreneur’s D.O.S.E. Zest was $105 for a 5.29 ouncestub. The Blissful Co’s Elevate Zest Blissful Lemonade is $55 for a 5.29 ouncestub.
Assuming no corners have been lower on the manufacturing aspect, this a giant win for customers of the merchandise.
Or a poor reflection of Elepreneurs’ pricing for those who had been a buyer of the merchandise previous to the rebrand.
Not having seen firm executives does The Blissful Co no favors. If something, it presents a dystopian picture of compelled happiness.
Yeah, you’re gonna be blissful whether or not you wish to be or not. And we’ve received the merchandise it’s worthwhile to purchase to make it occur.
As a client the branding simply rubs me up the flawed manner.
Bo Quick made a nasty resolution in WorldVentures, resulting in his termination.
Aside from a revolving door of MLM firms these previous couple of years although, that appears to be a blip on the radar.
Hopefully Quick learnt his lesson and WorldVentures was a one-off. And possibly this place will stick.
Seeing as The Blissful Co’s compensation plan is not any totally different to my final Elepreneurs evaluation, the factors raised then are nonetheless legitimate.
I nonetheless suppose the 300% improve in required retail quantity might be diminished on the decrease ranks, however given the retail buyer necessities this isn’t essentially essential.
I’m positively not eager on capping earnings based mostly on rank, as somebody might be punching above their weight quantity sensible and having commissions withheld. Whenever you issue within the retail buyer necessities nonetheless, you might take a look at it as incentive to personally construct your retail customer-base if you wish to earn extra in your downline.
I’m nonetheless in two minds about it as you don’t sometimes see unilevel-based compensation plans capping commissions based mostly on rank.
One different factor that stood out was the diminished unilevel group percentages.
I do know the concept is that deeper ranges obtain corresponding proportion will increase however nonetheless, at these depths your counting on folks a number of ranges down from you to construct.
Your individual efforts are diminished by diminished percentages, which I think about will be disheartening.
On the flip aspect;
Retail gross sales should not solely inspired, they’re required and that’s nice to see.
I stand by that, and I’m glad to see The Blissful Co didn’t lower the retail focus from Elepreneurs’ compensation plan.
I’ll end up with the identical conclusion I wrote in our Elepreneurs 2.0 evaluation which, post-rebrand, is much more relevant;
Earlier than you gung-ho with the happiness advertising and marketing, please attempt the merchandise first and consider whether or not they even have any impact in your happiness.
Undecided the way you’d quantify that on a person degree, a lot the much less from a advertising and marketing angle – however that’s the branding Elepreneurs have opted to go together with.
Good luck!