Royaltie Review 2.0: AI powered marketing platform?


Royaltie was reviewed right here on BehindMLM again in 2017.

Within the feedback of our evaluation a reader lately knowledgeable me that it was due for an replace.

At the moment we revisit Royaltie’s MLM alternative with an up to date evaluation.

Two years later and Royaltie remains to be a faceless company.

The corporate offers no government info on its web site, neither is there a company tackle.

Royaltie’s affiliate settlement nonetheless suggests the corporate is predicated out of Ontario, Canada.

A video on Royaltie’s official Vimeo channel reveals Justin Belobaba remains to be working the corporate:

Why this info nonetheless isn’t supplied on Royaltie’s web site is unclear.

The video additionally reveals Royaltie rebooted itself a couple of month in the past. Though I imagine advertising for the brand new AI suite started 4-5 months in the past.

Royaltie’s Merchandise

Royaltie has ditched their “gem” bluetooth spam gadgets. The corporate now cliams to supply the

first all-in-one advertising platform powered by synthetic intelligence.

Advertising and marketing copy on Royaltie’s web site suggests their advertising suite spans web site internet hosting, web optimization, internet marketing, social media, running a blog, e mail, lead administration and analytics.

Pricing for Royaltie’s AI advertising suite is three-tiered;

  • Entrepreneur – $87 a month
  • Small Enterprise – $167 a month
  • Advertising and marketing Company – $327 a month

The first distinction between the three price-points is elevated quotas throughout the advertising suite.

The Entrepreneur tier, for instance, can solely run three “AI advertising campaigns”. The Small Enterprise tier can run 5 and the Advertising and marketing Company tier ten.

Royaltie additionally sells promoting impressions:

  • $30 for 5000 impressions
  • $50 for 10,000 impressions (restricted to Small Enterprise and Advertising and marketing Company solely)
  • $112.50 per 25,000 impressions (restricted to Advertising and marketing Company)
  • $200 per $50,000 impressions (restricted to Advertising and marketing Company)

Royaltie’s Compensation Plan

Royaltie fail to offer a duplicate of their present compensation plan on their web site.

The next is evaluation of what’s believed to be official Royaltie compensation documentation, dated late 2019.

Royaltie Affiliate Ranks

There are ten affiliate ranks inside Royaltie’s compensation plan.

Together with their respective qualification standards, they’re as follows:

  • Bronze – generate $250 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Silver – generate $1000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Gold – generate $2500 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Platinum – generate $5000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Jade – generate $75000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Pearl – generate $10,000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Sapphire – generate $15,000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Ruby – generate $25,000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Diamond – generate $40,000 in month-to-month gross sales quantity throughout ranges 1 and a pair of
  • Black Diamond – generate $60,000+ in month-to-month gross sales quantity throughout ranges 1 and a pair of

Ranges 1 and a pair of refers to ranges 1 and a pair of of a Royaltie affiliate’s unilevel group (see “residual commissions” under).

Fee Qualification

As acknowledged in Royaltie’s compensation documentation;

You should have three energetic Degree 1s and an energetic Affiliate account (Royaltie subscription & fee portal entry) to earn commissions.

As I perceive it an “energetic” Royaltie affiliate account is one which has bought a month-to-month advertising suite subscription.

In abstract, to qualify for commissions a Royaltie affiliate should

  1. buy a advertising suite subscription; and
  2. recruit and preserve three associates who do the identical.

Residual Commissions

Royaltie pays residual commissions by way of a unilevel compensation construction.

A unilevel compensation construction locations an affiliate on the high of a unilevel group, with each personally recruited affiliate positioned immediately beneath them (stage 1):

If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel group.

If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.

Royaltie caps payable unilevel commissions at eight.

A flat fee is paid based mostly on rank for gross sales quantity generated throughout ranges 1 and a pair of.

Residual commissions throughout ranges 3 to eight are paid out as a share of generated gross sales quantity.

  • Bronze ranked associates earn $100 on ranges 1 and a pair of
  • Silver ranked associates earn $365 on ranges 1 and a pair of and three% on stage 3
  • Gold ranked associates earn $1000 on ranges 1 and a pair of, 5% on stage 3 and three% on stage 4
  • Platinum ranked associates earn $2000 on ranges 1 and a pair of, 5% on ranges 3 and 4 and three% on stage 5
  • Jade ranked associates earn $3000 on ranges 1 and a pair of, 5% on ranges 3 to five and three% on stage 6
  • Pearl ranked associates earn $4000 on ranges 1 and a pair of, 5% on ranges 3 to six and three% on stage 7
  • Sapphire ranked associates earn $6000 on ranges 1 and a pair of and 5% on ranges 3 to 7
  • Ruby ranked associates earn $6000 on ranges 1 and a pair of, 5% on ranges 3 to 7 and three% on stage 8
  • Diamond and Black Diamond ranked associates earn $15,000 on ranges 1 and a pair of and 5% on ranges 3 to eight

Management Bonus

The Management Bonus is paid out on personally recruited associates:

  • Bronze ranked associates are paid a $50 Management Bonus
  • Silver ranked associates are paid a $75 Management Bonus
  • Gold ranked associates are paid a $100 Management Bonus
  • Platinum ranked associates are paid a $150 Management Bonus
  • Jade ranked associates are paid a $200 Management Bonus
  • Pearl ranked associates are paid a $250 Management Bonus
  • Sapphire ranked associates are paid a $300 Management Bonus
  • Ruby ranked associates are paid a $400 Management Bonus
  • Diamond ranked associates are paid a $500 Management Bonus
  • Black Diamond ranked associates are paid a $600 Management Bonus

Sadly Royaltie’s compensation plan fails to make clear what the Management Bonus is paid out on.

To obtain a Management Bonus, your rank should be the identical or higher than the Degree 1 Affiliate from whom the bonus is earned.

As above the Management Bonus is tied to personally recruited associates and rank. Past that no info is supplied.

Becoming a member of Royaltie

Royaltie affiliate prices, if any, usually are not disclosed on the corporate’s web site.

As per fee qualification standards in Royaltie’s compensation plan, every affiliate is required to buy a advertising suite subscription.

This pegs month-to-month Royaltie affiliate prices, at a minimal, at $87 for Entrepreneur, $167 for Small Enterprise and $327 a month.

Which subscription tier a Royaltie affiliate chooses doesn’t impression their revenue potential.

Conclusion

In our preliminary Royaltie evaluation we noticed their gems as gimmicky at greatest and flat-out annoying to the general public at their worst.

No one likes spam and we’re glad to see them go.

The irony of Royaltie now pitching themselves as a advertising targeted firm, is that they do a horrible job of promoting themselves.

Any MLM firm needs to be offering the general public with government and compensation info on their web site. Each needs to be straightforward to search out and straightforward to grasp.

Royaltie fails on each counts.

There’s a copy of their compensation plan tacked onto the very finish of the corporate’s supplied nine-page lengthy Affiliate Settlement, nonetheless there’s no explanations.

Additionally the supplied compensation plan, when in comparison with terminology used on Royaltie’s web site, seems outdated.

Royaltie do a reasonably first rate job of explaining the advertising suite, though it’s fairly apparent Justin Belobaba didn’t code all the things himself.

Who’s behind Royaltie’s advertising suite can also be not disclosed.

That is essential given Royaltie’s advertising claims.

On-line advertising is a reasonably aggressive area of interest, and I’m fairly positive Royaltie isn’t the primary firm to include AI into their suite providing.

Punch “AI advertising suite” into Google and also you presently get 85.7 million outcomes.

So anyway, how precisely does Royaltie use AI?

What’s Manmade Intelligence and the way does Royaltie use it?

Synthetic Intelligence is the power of a pc program to suppose and be taught.

Our AI engine learns from advertising information about your online business and your on-line viewers.

The extra information the AI engine receives, the extra it learns.

The extra it learns, the extra it could enhance your on-line advertising presence – out of your web site to your e mail to your social media posts.

Oh, it’s simply information evaluation. Y’know, identical as each different automated on-line advertising suite on the market.

With out digging to a lot deeper into Royaltie’s suite, the corporate presents an internet site constructing service.

Royaltie’s personal web site is constructed on WordPress, particularly the free JointsWP theme.

That’s to not garbage WordPress (BehindMLM runs on WordPress) or counsel customized coding went into Royaltie’s web site, it’s simply not what I’d count on from a digital advertising firm.

From the floor, it appears a lot of what’s accessible by means of Royaltie is template pushed. Once more, nothing mistaken with that – however that’s not what Royaltie are pitching.

I’ll depart it there. If I’m lacking one thing value-wise in Royaltie’s digital advertising providing although, let me know under.

On the MLM aspect of issues, Royaltie forces their associates to buy a subscription – which lays the inspiration of how compensation is paid out.

I imagine the anomaly between Royaltie retail prospects (in the event that they exist) and associates is intentional, owing to the vast majority of subscriptions being held by associates.

I can’t say for positive – only a hunch based mostly on how secretive Royaltie are about their compensation plan and affiliate enroll course of.

I famous the identical web page is offered whether or not you’re interested by signing up as a Royaltie buyer or affiliate, so there doesn’t seem like any differentiation.

By forcing associates to buy the service to qualify for commissions, Royaltie units itself as much as function as a pyramid scheme.

There are not any retail gross sales necessities, which means it’s extremely doubtless Royaltie associates are signing up, shopping for the service after which recruiting others who do the identical.

Not an issue if there’s matching retail, however I’m uncertain that’s going down (causes above).

If the vast majority of advertising suite subscriptions are held by Royaltie associates, which means the vast majority of company-wide gross sales income is from associates.

In response to the FTC, that’d make Royaltie a pyramid scheme.

One ultimate be aware, for those who’re going to drop a product – drop it.

Royaltie have repurposed the time period “gem” from their spam beacons to… no matter that is:

How the GEM Program Works

We imagine within the energy of entrepreneurs to enhance their lives and make the world a greater place. However not everybody has the sources to get began. We need to assist repair that. No strings hooked up.

The GEM Program is open to aspiring entrepreneurs of all ages, anyplace on this planet.

We’re on the lookout for candidates who’re captivated with beginning a enterprise, however who additionally would not have the sources to do it with out our assist.

We don’t present loans. We don’t make investments.

Our objective is only to assist these much less lucky begin a enterprise.

Mmmhmm. Comes throughout as a shallow web optimization try to recapture “gem” associated searches from folks questioning what occurred to the spam beacons.

In abstract the “pay to play” side of Royaltie’s compensation plan is a roadblock.

There’s no want for it, aside from to artificially generate gross sales income by way of necessary affiliate purchases.

That lends itself to Royaltie’s advertising suite getting used to advertise Royaltie, which in flip lends itself to Royaltie working as a closed-loop pyramid scheme.

Underneath the gem spam beacon mannequin, Royaltie did have a retail providing. So sadly it seems issues have gone downhill since 2017.

Method with warning.

 

Replace sixteenth January 2020 – In response to our issues about Royaltie’s retail viability, Justin Belobaba claims

As of at the moment, we have now roughly 18,000 prospects and a pair of,000 associates. 90% of our income comes from retail prospects.

Belobaba has additionally clarified that, regardless of the compensation plan wording, retail gross sales depend in the direction of Royaltie fee qualification.

These two factors alleviate a lot of the pyramid scheme issues introduced up in our evaluation as initially printed.

Belobaba’s declare could be seen within the feedback under this evaluation (#8 and #21).

 

Replace 4th September 2021 – In mid 2020 Royaltie’s advertising suite alternative was rebranded as Nowsite.