LurraLife launched final month and operates within the dietary complement MLM area of interest.
The corporate was based by Dan Putnam and operates out of Utah within the US.
Final we heard Putnam was busy operating Eyeline Buying and selling. Though perhaps he’s moved on, following Eyeline Buying and selling’s collapse a number of weeks in the past.
Previous to Eyeline Buying and selling final yr, Putnam launched Fashionable Cash Crew in 2017.
Earlier than he jumped on the MLM crypto fraud bandwagon, Putnam’s main MLM gig was O2 Worldwide.
At the moment the O2 Worldwide web site domains all redirect to LurraLife. LurraLife additionally markets O2 Worldwide’s flagship O2 Drops complement, suggesting it’s a reboot of the corporate.
Learn on for a full evaluation of the LurraLife MLM alternative.
LurraLife Merchandise
After we reviewed O2 Worldwide in 2016, the corporate’s sole flagship product was O2 Drops.
Consisting of “free oxygen”, chloride, sodium chromium, iodine, zinc and magnesium, O2 Drops had been marketed as a option to “heal quicker and get again to feeling good once more”.
LurraLife sells O2 Drops retail for $44.95 a bottle.
Along with O2 Drops, LurraLife additionally markets the next dietary supplements;
- DayBreak – an “unique pure power and nootropic formulation” that ” naturally improve(s) your mind and energize(s) your physique”, retails at $49.95 a field
- Dusk – a “pure sleep complement” that “accommodates a proprietary Magnificence Sleep Mix with Premium Hemp Extract and an Oxygen Transport Mix”, retails at $64.95 a pouch
- Thrive – “formulated to assist restore an optimum stability of vitamins inside the physique – selling improved cardiovascular well being and stopping coronary heart illness“, retails at $59.95 for a pack of thirty single-serve sachets
- Dr. Millers Detox Tea – colon well being tea that accommodates “Holy Thistle, Persimmon leaves, Malva leaves, Marsh Mallow leaves, Blessed Thistle, Papaya, Ginger, Chamomile, and Myrrh”, retails at $44.95 for 4 packs
LurraLife dietary supplements are additionally accessible in varied combo packs.
The LurraLife Compensation Plan
LurraLife’s compensation plan rewards associates for promoting merchandise to retail prospects.
Sadly the MLM aspect of the compensation plan is primarily geared towards self-funded fee qualification and recruitment.
LurraLife Affiliate Ranks
There are 9 affiliate ranks inside the LurraLife MLM alternative.
Together with their respective qualification standards, they’re follows:
- Free Affiliate – join as a LurraLife affiliate (not certified to earn MLM commissions)
- Energetic Affiliate – preserve a private autoship order or two retail orders every month (may be autoship)
- One Star – generate and preserve 15 PV a month (private autoship and/or retail gross sales) and recruit and preserve at the very least two Energetic Associates
- Two Star – generate and preserve 40 PV a month (private autoship and/or retail gross sales), recruit and preserve at the very least two Energetic Associates and earn $1000 in Sponsorship Quantity every week for 5 consecutive weeks
- Three Star – preserve 40 PV a month (private autoship and/or retail gross sales), preserve at the very least two Energetic Associates and earn $3000 in Sponsorship Quantity every week for 5 consecutive weeks
- 4 Star – preserve 40 PV a month (private autoship and/or retail gross sales), preserve at the very least two Energetic Associates and earn $5000 in Sponsorship Quantity every week for 5 consecutive weeks
- 5 Star – preserve 40 PV a month (private autoship and/or retail gross sales), preserve at the very least two Energetic Associates and earn $10,000 in Sponsorship Quantity every week for 5 consecutive weeks
- Black Star – preserve 40 PV a month (private autoship and/or retail gross sales), preserve at the very least two Energetic Associates and earn $25,000 in Sponsorship Quantity every week for 5 consecutive weeks
- Legendary Star – preserve 40 PV a month (private autoship and/or retail gross sales), preserve at the very least two Energetic Associates and earn $50,000 in Sponsorship Quantity every week for 5 consecutive weeks
PV stands for “Private Quantity” and is gross sales quantity generated by retail gross sales and an affiliate’s personal orders.
Sponsorship Quantity counts all commissions earned excluding retail commissions.
Retail Commissions
LurraLife associates earn retail commissions on the sale of merchandise to retail prospects.
Retail commissions are calculated at a fee of fifty% of gross sales quantity generated by retail product orders.
- O2 Drops – 20 PV a bottle
- Dawn – 50 PV a field
- Dusk – 65 PV a pouch
- Thrive – 60 PV a pack
- Dr. Millers Detox Tea – 20 PV on a four-pack sale
Residual Commissions
LurraLife pays residual commissions by way of a binary compensation construction.
A binary compensation construction locations an affiliate on the prime of a binary crew, break up into two sides (left and proper):
The primary stage of the binary crew homes two positions. The second stage of the binary crew is generated by splitting these first two positions into one other two positions every (4 positions).
Subsequent ranges of the binary crew are generated as required, with every new stage housing twice as many positions because the earlier stage.
Positions within the binary crew are crammed by way of direct and oblique recruitment of associates. Be aware there isn’t a restrict to how deep a binary crew can develop.
On the finish of every week LurraLife tallies up newly generated gross sales quantity on each side of the binary crew.
Associates are paid 5% to 10% on matched quantity, based mostly on rank:
- One Star associates earn a 5% residual fee fee
- Two Star associates earn a 6% residual fee fee
- Three Star associates earn a 7% residual fee fee
- 4 and 5 Star associates earn an 8% residual fee fee
- Black Star associates earn a 9% residual fee fee
- Legendary Star associates earn a ten% residual fee fee
After residual commissions have been paid out for the week, matched quantity is flushed.
Leftover quantity on the stronger binary aspect is then carried over into the next week.
Matching Bonus
The Matching Bonus is a generational match on residual commissions earned by downline associates.
LurraLife pays the Matching Bonus by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel crew, with each personally recruited affiliate positioned immediately beneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel crew.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Inside a unilevel crew, LurraLife outline generations when a Two Star or larger ranked affiliate is present in a unilevel leg.
The primary Two Star or larger ranked affiliate caps off the primary technology for that leg, with the second technology starting instantly thereafter.
If no second Two Star or larger ranked affiliate exists deeper in that leg, the second technology extends down the complete depth of that leg.
If a second Two Star or larger ranked affiliate exists in that leg, the second technology for that leg is capped off and the third begins after them.
Be aware that generations in a unilevel crew leg are calculated independently of different legs.
Utilizing this outlined generational construction, LurraLife pays the Matching Bonus on residual commissions earned by downline associates as follows:
- One Star associates earn a 50% Matching Bonus on personally recruited associates solely (no generations)
- Two Star associates earn a 50% Matching Bonus on personally recruited associates and 10% on as much as one technology per unilevel leg
- Three Star associates earn a 50% Matching Bonus on personally recruited associates and 10% on as much as two generations per unilevel leg
- 4 Star associates earn a 50% Matching Bonus on personally recruited associates and 10% on as much as three generations per unilevel leg
- 5 Star associates earn a 50% Matching Bonus on personally recruited associates and 10% on as much as 4 generations per unilevel leg
- Black Star and Legendary Star associates earn a 50% Matching Bonus on personally recruited associates and 10% on as much as 5 generations per unilevel leg
Quick Begin Bonus
The Quick Begin Bonus is a recruitment fee that pays 30% on the primary order of a newly recruited LurraLife affiliate.
Rank Achievement Bonuses
Beginning on the One Star rank, LurraLife rewards associates with the next Rank Achievement Bonuses:
- One Star – obtain a certificates
- Two Star – obtain a wristband
- Three Star – obtain a FitBit (mannequin not disclosed)
- 4 Star – free “lodging at an organization occasion”
- 5 Star – obtain a backpack
- Black Star – a “native journey journey” which incorporates “mountain climbing sneakers and poles”
- Legendary Star – a “vacation spot journey journey” with LurraLife’s founders.
Becoming a member of LurraLife
LurraLife affiliate membership is free.
If an affiliate self-qualifies for MLM commissions by way of guide order or autoship, the minimal value is $14.95.
This constitutes a month-to-month order of a 15 ml bottle of O2 Drops, a single pack of Dr Millers Detox Tea, three single-serve sachets of Thrive, or a pattern field of Dawn.
The most costly possibility is a $497 “LeaderPack”, which is fifty packs of Dr. Millers Detox Tea.
Conclusion
The issue with O2 Worldwide is that it was a recruitment-driven pyramid scheme constructed round O2 Drops.
Retail was potential however the overwhelming majority of O2 Worldwide’s compensation plan was geared towards recruitment.
In LurraLife nothing a lot has modified.
Regardless of a retail possibility for MLM fee qualification, it appears anticipated that LurraLife associates will self-fund.
That’s buy merchandise on autoship every month to qualify for commissions.
Given this, it follows that stated commissions will then primarily be paid on recruited associates additionally on autoship.
Supporting that is LurraLife’s compensation plan referring to Energetic Affiliate rank as an “improve”, implying that an affiliate want solely pay to realize it.
When you can earn revenue with a free subscription, upgrading to “Energetic” provides you added advantages and main benefits.
Additionally there’s this description of residual commissions, which all however spells out LurraLife’s core MLM enterprise mannequin;
Being profitable with your personal LurraLife homebased enterprise is straightforward because of the energy of our Two Crew plan.
You solely have to concentrate on one factor: Be an Energetic Affiliate your self, then join two different Energetic Associates (putting one on every of your groups), after which simply educate them to do the identical factor.
Get 2, educate 2… it doesn’t get any simpler than that.
Straight from the horse’s mouth; the best option to earn in LurraLife is to “improve” your self with a month-to-month autoship order after which recruit different associates who do the identical.
That is what O2 Worldwide was. And owing to the non-sustainable nature of the enterprise, why it collapsed.
LurraLife is actually a reboot of O2 Worldwide, with some added merchandise.
As to the merchandise themselves, the shortage of thematic cohesion leaves a really “white-label” aftertaste.
That’s to not say the merchandise aren’t efficient, it’s simply that they really feel very a lot cobbled collectively for the sake of it.
Oh and my criticism of O2 Worldwide’s O2 Drops stands. I additionally take difficulty with LurraLife’s declare that Thrive prevents coronary heart illness.
If LurraLife needs to say its merchandise enhance cardiovascular well being, particularly by way of the prevention of coronary heart illness, then they should present documented proof of this.
In any other case, with respect to LurraLife’s product advertising claims, the corporate runs the danger of attracting the eye of the FDA and/or FTC.
By all means attempt to work the retail aspect of LurraLife should you’re inclined to run a reliable home-based enterprise, however don’t be stunned if you end up preventing your upline and basic firm tradition.
For potential LurraLife associates, a fast verify into your potential upline’s month-to-month qualification ought to provide you with an correct snapshot.
What you wish to see is at the very least an equal month-to-month retail quantity, versus the affiliate’s personal autoship order.
Something much less and that affiliate is operating their enterprise as a pyramid scheme. And by signing up, it’s anticipated that you’ll have to too.