InFace Invest Group Review: SFT21 pyramid scheme

InFace Invest Group provides no information on its website about who owns or runs the company.

InFace Invest Group’s website domain (“”), was first registered in April 2017.

The private registration was last updated on March 3rd, 2020.

A marketing video on InFace Invest Group’s official Vimeo channel revealed the following email address:

This led me to Danijel Kruljac (right), who on LinkedIn cites himself as a Team Lead Manager at InFace Invest Group since 2018.

According to Kruljac’s LinkedIn profile he’s based out Croatia. InFace Invest Group appears to be Kruljac’s first MLM gig.


Update 26th August 2020 – A reader tipoff reveals Zoran Lazarevic (right) citing himself as co-owner of Inface Invest Group on social media.

According to Lazarevic’s Facebook profile he’s based out of Serbia.

Lazarevic led me to to Mladen Pejic, who also claims to be a co-owner of Inface Invest Group.

Courtesy of MLM Prevara, we learn Zoran Lazarevic is a former OneCoin Ponzi promoter. Mladen Pejic is a former police officer turned convicted drug trafficker. /end update


Despite only coming into existence a few years ago, on its website InFace Invest Group falsely claims it was “founded on the 16th of March 2000”.

At the time of publication marketing of InFace Invest Group appears localized to Europe.

Alexa currently ranks Serbia (55%) and Macedonia (19%) as top sources of traffic to InFace Invest Group’s website.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

InFace Invest Group’s Products

InFace Invest Group has no retailable products or services, with affiliates only able to market InFace Invest Group affiliate membership itself.

InFace Invest Group’s Compensation Plan

InFace Invest Group affiliates pay $30, $105 or $1955 in membership fees.

Commissions are paid when they recruit others who do the same.

Note that InFace Invest Group caps commissions based on personal and indirect recruitment efforts:

  • Silver – recruit three affiliates and be able to earn up to $10,000
  • Gold – recruit seven affiliates and be able to earn up to $20,000
  • Platinum – recruit fourteen affiliates and be able to earn up to $50,000
  • Emerald – recruit twenty-one affiliates and be able to earn up to $75,000
  • Diamond – recruit twenty-one affiliates on one side of the binary team and three on the other, and be able to earn up to $100,000
  • Blue Diamond – maintain twenty-one affiliates on one side of the binary team, recruit seven affiliates on the other side and be able to earn up to $250,000
  • Pink Diamond – maintain twenty-one affiliates on one side of the binary team, recruit fourteen affiliates on the other side and be able to earn up to $500,000
  • SFT Diamond – recruit twenty-one affiliates on both sides of the binary team and be able to earn up to $1,000,000

Timelines for these earning caps are not provided.

For more information about the binary team refer to “residual commissions” below”.

Recruitment Commissions

$10 tier affiliates receive a 10% recruitment commission, that is 10% of membership fees paid by personally recruited InFace invest Group affiliates.

  • $105 tier affiliates receive a 30% recruitment commission rate
  • $1955 tier affiliates receive a 50% recruitment commission rate

Residual Commissions

InFace Invest Group pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

InFace Invest Group pays a 5% residual commission on fees paid by affiliates placed within the first ten levels of the binary team.

Joining InFace Invest Group

InFace Invest Group affiliate membership costs $10, $30, $105 or $1955.

The $10 tier is a thirty-day trial after which a $30, $105 or $1955 membership tier upgrade is required.

Although not explicitly clarified, I believe the $30 and $105 membership fees are paid periodically until $1955 has been paid in total.


Under the guise of selling SFT21 franchises, InFace Invest Group run a pretty simple pyramid scheme.

You sign up, pay a fee and that fee qualifies you earn commissions on affiliates recruited after you.

That’s pretty much it.

As with any MLM pyramid scheme, once recruitment inevitable slows down so too will commissions.

This will eventually cause a collapse, resulting in the majority of InFace Invest Group affiliates losing money.

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