LimeLife by Alcone fails to reveal government info on its web site.
A photograph of the co-founders is offered with none further info.
LimeLife by Alcone began off as Alcone in 1952. So the story goes;
Our family-owned firm was based in 1952, promoting stage make-up to starlets out of a small retailer in New York Metropolis.
We acquired to know among the prime artists in theater and movie, bonding over our shared satisfaction in our work.
In early 2013, Alcone launched its MLM division underneath the title Alcone at Residence. In 2015 Alcone at Residence rebranded as LimeLight by Alcone.
Then in 2018, purportedly as a consequence of worldwide trademark points, LimeLight by Alcone rebranded to LimeLife by Alcone.
Whereas Alcone is a family-owned firm, the present homeowners aren’t the unique homeowners.
Alcone was conceived by pharmacist Alvin Cohen. In 2013 NewsTimes interviewed Michele Homosexual, cited as LimeLife by Alcone’s co-founder and co-CEO.
Her father, Vincent Mallardi, purchased Alcone Co. from a pharmacist in 1980, she mentioned.
“The earlier proprietor began it in 1950. Again then he had just some cabinets at a pharmacy in Instances Sq. with cosmetics that he bought to point out ladies.”
Homosexual’s sister, former firm president, and brother, vice chairman, are presently rising the shopper base and increasing stock, she mentioned.
The opposite founder and co-CEO of LimeLife by Alcone is Madison Mallardi. I initially figured Madison was Michele Homosexual’s sister, however she’s really her niece.
Michele Homosexual has a background in educating previous to signing on as CEO of the household enterprise in 2011. Whereas Homosexual remains to be co-CEO of LimeLife by Alcone, she resigned as CEO of the Alcone Firm in 2016.
Madison Mallardi’s LinkedIn profile cites a short historical past in style magazines between 2011 and 2014. In 2010 Mallardi signed on for “Advertising and Gross sales” at Alcone, which carried over into Alcone at Residence.
Each the Alcone Firm and LimeLife by Alcone are primarily based out of New York. The Alcone Firm continues to run a retail retailer in Lengthy Island.
Learn on for a full assessment of LimeLife by Alcone’s MLM alternative.
LimeLife by Alcone’s Merchandise
LimeLife by Alcone markets a variety of skincare, make-up and associated instruments merchandise.
There are too many merchandise to record right here individually however I’ll record the respective product classes beneath, together with LimeLife by Alcone’s “finest sellers”.
Pores and skin Care
- cleansers
- face masks
- moisturizers
- serums
- face oils
- solar care
- males’s
- bathtub
- hand & physique
Make-up
- priming & setting
- complexion
- eyes
- brows
- lips
- physique
Instruments
- equipment
- brushes & units
- sponges
- group
- lighted mirrors
- cleansers & removers
A full catalog of LimeLife by Alcone’s merchandise is out there on their web site.
LimeLife by Alcone discuss with their merchandise as “skilled grade”. The corporate additionally claims its make-up is paraben and cruelty free.
A 2019 article from In-Cosmetics Join, spruiking LimeLife by Alcone’s Brazil launch, claims the corporate’s
merchandise are made in the USA and are freed from parabens, phthalates, and formaldehyde. The formulation are made with pure and vegan elements.
The corporate additionally bets on the sustainable bias, with pure uncooked supplies offered by small producers, thus making certain a good commerce cycle, from which everybody advantages.
The make-up packaging is reusable and recyclable, and the model is investing in numerous analysis to switch the plastic packaging within the skincare merchandise line.
I couldn’t discover any manufacturing info on both The Alcone Firm’s or LimeLife by Alcone’s respective web sites.
LimeLife by Alcone’s Compensation Plan
LimeLife by Alcone don’t present compensation particulars to potential associates on their web site.
The next breakdown is from an official LimeLife by Alcone compensation doc, acknowledged to be correct till at the least February twenty eighth, 2023.
Whereas I don’t anticipate any main adjustments after this date (pending a compensation overhaul), some figures might need modified barely if you happen to’re studying this after February twenty eighth.
Be aware that commissions and bonus quantity is ~60% of the retail worth of merchandise ordered and bought.
LimeLife by Alcone Affiliate Ranks
There are twelve affiliate ranks inside LimeLife by Alcone’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Magnificence Information – join as a LimeLife by Alcone affiliate
- Lead Magnificence Information – generate and keep $300 PV in month-to-month retail gross sales or your personal purchases
- Star Magnificence Information – keep $300 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $600 GV and $100 PNV a month
- Senior Magnificence Information – keep $300 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $900 GV and $100 PNV a month
- Director – generate and keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $1200 GV a month
- Lead Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $600 GV a month
- Star Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $2500 GV a month
- Senior Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $5000 GV a month
- Govt Director – generate and keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $10,000 GV a month
- Lead Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $20,000 GV, or $15,000 GV with two Senior Administrators or greater in your downline
- Star Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $40,000 GV, or $30,000 GV with three Senior Administrators or greater in your downline
- Senior Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $80,000 GV, or $70,000 GV with 4 Senior Administrators or greater in your downline
PV stands for “Private Quantity”. LimeLife by Alcone caps PV from an affiliate’s personal account or a retail buyer account at 100 PV a month, no matter how a lot product is ordered that month.
PNV stands for “Private New Quantity”. PNV is gross sales quantity counted solely from new retail prospects referred every month.
GV stands for “Group Quantity”. Group Quantity is the sum whole of an affiliate’s PV and that of their whole downline.
Be aware that from Govt Director, not more than 40% of required GVis counted from anyone recruitment leg.
Retail Commissions
LimeLife by Alcone pays a fee on the sale of merchandise to retail prospects.
Retail fee charges are decided by rank:
- Magnificence Guides earn a 20% retail fee price
- Lead Magnificence Guides to Administrators earn a 25% retail fee price
- Lead Administrators and Star Administrators earn a 30% retail fee price
- Senior Administrators to Lead Govt Administrators earn a 35% retail fee price
- Star Govt Administrators and Senior Govt Administrators earn a 40% retail fee price
Be aware an extra 10% retail fee is paid on the primary order of recent retail prospects, or if an present retail buyer locations their first autoship order.
Residual Commissions
LimeLife by Alcone pays residual commissions by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel workforce, with each personally recruited affiliate positioned instantly underneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel workforce.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Residual commissions are paid on gross sales quantity generated throughout the unilevel workforce.
LimeLife by Alcone determines what number of unilevel workforce ranges residual commissions are paid on primarily based on rank:
- Star Magnificence Guides and Senior Magnificence Guides earn 3% on stage 1 (personally recruited associates)
- Administrators and Lead Administrators earn 3% on ranges 1 and a pair of
- Star Administrators and Senior Administrators earn 3% on ranges 1 to three
- Govt Administrators and better earn 3% on ranges 1 to 4
Technology Bonus
Lead Govt Administrators and better qualify for the Technology Bonus.
LimeLife by Alcone defines a technology throughout the unilevel workforce when one other Lead Govt Director or greater is present in a recruitment leg.
This associates caps off the primary technology for that leg, with the second technology starting instantly after.
If a second Lead Govt Director or greater exists additional down the leg, they cap off the second technology and the third begins instantly after.
If no such ranked affiliate exists deeper within the leg, the second technology extends down the total depth of that leg.
Utilizing this generational construction, LimeLife by Alcone pays the Generational Bonus on as much as 4 generations per unilevel workforce leg:
- Lead Govt Administrators earn 2% on the primary technology and three% on the second per unilevel workforce leg
- Star Govt Administrators earn 2% on the primary technology and three% on the second and third generations per unilevel workforce leg
- Senior Govt Administrators earn 2% on the primary technology and three% on the second to fourth generations per unilevel workforce leg
Quick Begin Bonus
LimeLife by Alcone associates earn a ten% fee on any orders made by personally recruited associates inside their first 30 days.
Life-style Bonus
The Life-style Bonus is a month-to-month bonus awarded to Senior Administrators and better:
- Senior Administrators obtain $50 a month
- Govt Administrators obtain $75 a month
- Lead Govt Administrators obtain $150 a month
- Star Govt Administrators obtain $300 a month
- Senior Govt Administrators obtain $500 a month
Frontline Management Builder Bonus
The Frontline Management Builder Bonus rewards associates for personally recruiting Director and better ranked associates.
- Administrators earn $25 per Director recruited or greater
- Lead Administrators earn $25 per Director recruited and $50 per Lead Director or greater
- Star Administrators earn $25 per Director recruited, $50 per Lead Director and $75 per Star Director or greater
- Senior Administrators and Govt Administrators earn $25 per Director recruited, $50 per Lead Director, $75 per Star Director and $100 per Senior Director or greater
- Lead Govt Administrators and better earn $25 per Director recruited, $50 per Lead Director, $75 per Star Director, and $100 per Senior Govt and Govt Director solely
3 Formulation For Progress Bonus
3 Formulation For Progress is a three-tier bonus tied to retail buyer technology and recruitment.
- 3 Plus 1 – refer 3 new retail prospects and recruit one affiliate inside a month, and generate $600 in new private gross sales quantity (at the least $300 should come from the personally recruited affiliate) = $200 3 Formulation For Progress bonus
- 6 Plus 2 – refer six new retail prospects and recruit two associates inside a month, and generate $1200 in new private gross sales quantity (at the least $1200 should come from the 2 personally recruited associates) = $600 3 Formulation For Progress bonus
- 9 Plus 3 – refer 9 new retail prospects and recruit three associates inside a month, and generate $1800 in new private gross sales quantity (at the least $900 should come from the three personally recruited associates) = $2000 3 Formulation For Progress bonus
Be aware that the three Formulation For Progress bonus is barely paid out on the very best qualification tier achieved.
3 Formulation For Progress Bonus qualification standards resets every month however could be certified for a number of occasions in a single month if 9 Plus 3 is achieved.
Product Credit
LimeLife by Alcone associates can qualify for product credit.
Earn free LimeLife merchandise by means of our Quick Begin program and by finishing month-to-month challenges!
See the Quick Begin program and LimeLife’s Weekly e-newsletter, The Spotlight, for particulars.
No particular qualification standards is offered in LimeLife by Alcone’s compensation documentation.
Free2BeMe
LimeLife by Alcone’s compensation plan references a Free2BeMe program.
Earn 2Bes and redeem them by means of LimeLife’s Free2BeMe Retailer that carries a whole bunch of things from Apple watches to journey vouchers to luxurious items!
See particulars inside this compensation plan and go to f2beme.com.
A go to to the referenced area at time of publication reveals it to be defunct.
Fempire Fund Models
LimeLife by Alcone permits associates to qualify for shares (models) in a “LimeLife Funding Fund”.
The fund is hooked up to LikeLife Fempire Fund, which claims it offers
rising feminine firm founders with fairness capital, teaching, and assets, but additionally by connecting them to our distinctive group of Magnificence Guides across the globe who can advocate on a client stage for his or her enterprise.
The funds paid out the Fempire Funds models are represented to be earnings generated by means of the Fempire Fund.
No particular info on qualification or how the fund is about up (charges, prices and so on.) is offered.
Becoming a member of LimeLife by Alcone
When a reader first requested a LimeLife by Alcone assessment, I believed it was a dietary complement firm… primarily based on limes.
I get that LimeLife might be as near LimeLight as they may have gotten with no full rebrand, however except you’re acquainted it’s a bit complicated.
I can’t communicate to Alcone’s model recognition throughout the skilled scene however the firm does market its personal retailer as catering to professionals.
Our Mission
To empower artists by providing the very best manufacturers and merchandise to assist carry your inventive visions to life.
We perceive the calls for of the skilled business and try to ship what you want when you want it.
To that finish Alcone’s personal make-up retailer isn’t actually geared to non-public use – however they do inventory private use gadgets if wanted.
I’m bringing this up as a result of my first thought was Alcone was competing in opposition to its personal LimeLife by Alcone associates.
I browsed each catalogs and, whereas there are related merchandise, I didn’t see any apparent overlaps. LimeLife by Alcone’s vary is clearly geared in the direction of private use exterior of an “business” setting.
I can’t actually communicate to make-up high quality or pricing because it’s not an space I’m acquainted with and cosmetics particularly sometimes have massive markups anyway.
Going purely by how lengthy Alcone has been in enterprise and the market their non-MLM enterprise targets nevertheless, I feel this displays notably properly on the product providing.
With the ability to say your organization is owned by a guardian firm that targets showbiz professionals can also be an awesome promoting level.
On the shopper satisfaction facet of issues, LimeLife by Alcone stand by their merchandise with an inexpensive refund coverage:
We would like you to be 100% joyful along with your merchandise. If you’re not, we will certainly give you a return or change, merely contact your Magnificence Information for Help! You might also return the gadgets on to our warehouse.
Please observe, returned or exchanged gadgets have to be postmarked no later than 30 days from the date of product receipt (to maintain issues truthful we’re agency on this coverage).
We are going to refund you the value paid for the eligible merchandise and the gross sales tax to your authentic type of cost. We can not, nevertheless, refund any transport fees.
You might be welcome to return collections and units. Simply keep in mind, to acquire a refund, you should return the whole assortment or set collectively.
Sale gadgets or gadgets marked as Last Sale will not be eligible for return.
If you’re sad with a shade or merchandise you bought individually or inside a group and want to change it for a special variation of the identical product of equal worth, merely return the merchandise again and we’ll ship out a brand new shade or variation for FREE!
The choice to return on to LimeLife by Alcone’s warehouse circumvents any affiliate pushback on return product which may happen (it’s not good or acceptable nevertheless it occurs).
Transferring on to LimeLife by Alcone’s compensation plan, once I noticed the “as much as” $900 a month PV necessities, I quick forwarded for a PV definition.
LimeLife by Alcone defines PV as your customary affiliate purchases and retail quantity combo. This could lend itself to pyramid recruitment (associates are the first prospects with little to no retail exercise).
LimeLife by Alcone fight this by limiting every account’s contribution to month-to-month PV to $100. I feel that is nice.
LimeLife by Alcone’s second MLM affiliate rank has a $300 month-to-month requirement, which means solely a 3rd of that may be affiliate spend.
For these occupied with gaming the system, LimeLife by Alcone seem critical about driving real retail quantity over loopholes.
That is from LimeLife by Alcone’s Insurance policies and Procedures;
LimeLife by Alcone strictly prohibits bonus shopping for, the acquisition of merchandise in unreasonable quantities (Stock Loading) and the acquisition of services or products solely or primarily to qualify or earn compensation, obtain a rank promotion or keep a paid as rank.
Manipulation of the Compensation Plan is any mechanism or try to qualify for rank development, incentives, prizes, commissions or bonuses that’s not pushed by a bona fide services or products purchases by finish person shoppers and consists of and it’s not restricted to:
-Buying merchandise by means of a nonexistent individual or enterprise entity or different artifice;
-The enrollment of people or enterprise entities with out their data of and/execution of a Magnificence Information Settlement by such people or enterprise entities;
-The fraudulent enrollment of a person or entity as a Magnificence Information;
-The buying of merchandise, companies or different gadgets on behalf of one other Magnificence Information or buyer or underneath one other Magnificence Guides or buyer account as a way to qualify for commissions or bonuses;
–Creating false retail accounts or splitting orders with the intention of circumventing the $100 USD / $125 CAD cap on qualifying quantity or as a approach of assembly your month-to-month PNV requirement, or
-Unauthorized use of a bank card by a Guide when the Guide is just not the account holder of such bank card.
At the very least on paper, no one in LimeLife by Alcone must be signing up the household pet or kin to self-fund fee qualification by means of.
One change I feel would enhance the plan is making the 40% retail fee apply to all ranks.
Retail commissions in MLM shouldn’t be a rank incentive, you need to encourage all people to be making as many retail gross sales as potential.
One potential crimson flag is LimeLife by Alcone’s “Fempire Fund Models”. Relying on how these models are acquired, this might wade into securities territory.
LimeLife by Alcone is rewarding associates with shares in an funding fund, the proceeds of that are derived passively by way of the efforts of others.
That LimeLife by Alcone doesn’t present particular Fempire Fund Unit qualification standards of their compensation materials is a crimson flag.
On that observe, LimeLife by Alcone not offering any compensation materials to the general public on their web site is an excellent greater crimson flag. It’s additionally a possible violation of the FTC Act for lack of disclosure.
When trying to find LimeLife by Alcone’s compensation info, I got here throughout earlier documentation that was marked “confidential”.
The present documentation isn’t marked confidential, so hopefully LimeLime by Alcone have gotten over this foolish notion.
All in all Alcone’s legacy as an business provider {of professional} make-up stands it other than different MLM make-up and private care corporations.
Alcone definitely has a fame to lose if its MLM providing is not any as much as snuff. Pricing appears affordable too so it’s not price prohibitive to attempt a number of merchandise earlier than committing.
Good luck!