Lifocity operates within the CBD and dietary complement MLM niches.
The corporate is predicated out of Texas and headed up by co-founders Doug and Sheila Braun (CEO and “Chief Expertise Officer” respectively).
Previous to founding Lifocity in Might 2019, Doug Braun was Usana’s Chief Advertising and marketing Officer.
Braun held the place from 2011 to July 2018. I wasn’t in a position to verify why he left.
In between his MLM gigs, Braun has additionally based medical providers and advertising and marketing corporations.
Lifocity’s supplied company tackle belongs to LaCore Enterprises, owned and run by Terry LaCore.
This means LaCore owns or is a component proprietor of Lifocity. This isn’t disclosed on Lifocity’s web site.
LaCore Enterprises owns a lot of MLM corporations, nevertheless none look like in direct competitors with Lifocity.
Learn on for a full evaluate of Lifocity’s MLM alternative.
Lifocity’s Merchandise
Lifocity’s web site doesn’t have a merchandise part. As a substitute the corporate touts “manufacturers”.
Manufacturers featured on Lifocity’s web site embrace Lifocity (the MLM alternative), Durt and Envoi.
Durt seems to be a liquid primarily based complement that
incorporates important vitamin from … the bottom we tread on on daily basis.
Durt is offered in black (humic and fulvic acid) and gold (fulvic acid).
Durt retails at at $65.95 for black and $69.95 for gold. Each varieties are offered in a thirty-two serving field.
Envoi is a spread of “hemp merchandise with CBD”.
Envoi merchandise are loaded with phytocannabinoid compounds which are gaining recognition within the well being and wellness world for his or her help of the physique’s endocannabinoid system and optimistic impression on our well being.
- Full Spectrum Hemp Oil – “packed stuffed with the helpful compounds ample within the hemp plant, together with terpenes, cannabinoids and flavonoids”, retails at $69.95 a bottle (500 mg CBD)
- Hemp Softgels with Curcumin – “mix(s) plant-based cannabidiol (CBD) and curcumin”, retails at $65.95 a bottle (25 mg per softgel)
- On the spot Reduction – “Our soothing cream smells nice, is moisturizing to your pores and skin and absorbs rapidly with out being sticky”, retails at $45.95 for a 60 ml tube (1000 mg CBD)
Lifocity’s Compensation Plan
Lifocity’s compensation plan focuses on retail commissions. These commissions are paid out through a unilevel staff and several other bonuses.
Lifocity Affiliate Ranks
There are eleven affiliate ranks inside Lifocity’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – join as a Lifocity affiliate and preserve 50 PV a month
- Stage 1 Model Associate – generate and preserve 50 PV a month and generate 500 PTV and 350 GV a month
- Stage 2 Model Associate – preserve 50 PV a month and generate 500 PTV and 350 GV a month
- Stage 3 Model Associate – preserve 50 PV a month and generate 2500 PTV and 5000 GV a month
- Stage 4 Model Associate – generate and preserve 100 PV a month and generate 5000 PTV and 10,000 GV a month
- Stage 5 Model Associate – preserve 100 PV a month and generate and preserve 7500 PTV and 20,000 GV a month, or join with a Enterprise Builder Pack (one yr auto rank qualification)
- Stage 6 Model Associate – generate and preserve 200 PV a month and generate 15,000 PTV and 30,000 GV a month
- Stage 7 Model Associate – preserve 200 PV a month and generate and preserve 30,000 PTV and 100,000 GV a month
- Stage 8 Model Associate – preserve 200 PV a month and generate and preserve 50,000 PTV and 250,000 GV a month
- Stage 9 Model Associate – preserve 200 PV a month and generate and preserve 100,000 PTV and 750,000 GV a month
- Stage 10 Model Associate – preserve 200 PV a month and generate and preserve 250,000 PTV and 1,000,000 GV a month
PV stands for “Private Quantity” and is gross sales quantity generated by retail buyer orders and an affiliate’s personal purchases.
GV stands for “Group Quantity” and is gross sales quantity generated inside the first three ranges of an affiliate’s unilevel staff (excludes affiliate’s personal PV).
PTV stands for “Private Group Quantity” and is gross sales quantity generated by personally recruited associates solely.
Retail Commissions
Retail commissions are paid on gross sales quantity generated by retail buyer orders.
Lifocity pays retail commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel staff, with each personally recruited affiliate positioned instantly below them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel staff.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Lifocity caps retail commissions at eleven unilevel staff ranges, primarily based on rank:
- Stage 1 Model Associate – 5% on stage 1 (personally recruited associates) and 1% on ranges 2 to eight
- Stage 2 Model Associate – 5% on ranges 1 and a pair of and 1% on ranges 3 to eight
- Stage 3 Model Associate – 5% on ranges 1 to three and 1% on ranges 4 to eight
- Stage 4 Model Associate – 5% on ranges 1 to 4 and 1% on ranges 5 to eight
- Stage 5 Model Associate – 5% on ranges 1 to five and 1% on ranges 6 and eight
- Stage 6 Model Associate – 5% on ranges 1 to six and 1% on ranges 7 and eight
- Stage 7 Model Associate – 5% on ranges 1 to 7 and 1% on stage 8
- Stage 8 Model Associate and better – 5% on ranges 1 to eight
Stage 8 Model Companions and better can unlock an additional 1% paid on ranges 9 to 11, by assembly the next qualification standards:
- enroll ten retail clients who’ve positioned an order (excludes trial packs and samples)
- generate 1500 PTV and 1000 NV a month
NV stands for “New Quantity” and is gross sales orders positioned by enrolled retail clients or personally recruited associates inside their first thirty days.
Retailer Bonus
The Retailer Bonus is paid out as 40% of fifty% of generated retail gross sales quantity.
By way of the Retailer Bonus, every Lifocity affiliate is ready to earn
- 40% of fifty% of gross sales quantity generated by personally enrolled retail clients
- 5% on stage 1 of the unilevel staff, 10% on stage 2 and 15% on stage 3
Word that Retailer Bonuses generated by non-qualified associates roll as much as their upline.
Retail Fee Match
Lifocity associates earn a proportion match on retail commissions earned throughout the primary three ranges of their unilevel staff.
- Stage 1 Model Companions earn a ten% match on stage 1
- Stage 2 Model Companions earn a ten% match on ranges 1 and a pair of
- Stage 3 Model Companions and better earn a ten% match on ranges 1 to three
5G Champion Bonus
The 5G Champion Bonus is a retail bonus primarily based on unilevel staff generations.
Lifocity defines generations throughout the unilevel staff when a Stage 6 Model Associate or increased is discovered within the leg.
This primary ranked affiliate caps off the primary technology for the leg, with the second starting instantly after.
If one other Stage 6 Model Associate or increased ranked affiliate exists deeper inside the leg, they cap off the second technology.
The third technology begins after them, and so forth and so forth for as much as 5 generations per unilevel staff leg.
The 5G Champion Bonus is paid out as a proportion of fifty% of generated retail gross sales quantity as follows:
- Stage 6 Model Companions earn a 2% match on the primary technology and 1% on generations two to 6
- Stage 7 Model Companions earn a 2% match on the primary and second generations and 1% on generations three to 6
- Stage 8 Model Companions earn a 2% match on the primary and second generations, 3% on the third and 1% on the fourth and fifth
- Stage 9 Model Companions earn a 2% match on the primary technology, 3% on the second to fourth generations and 1% on the fifth
- Stage 10 Model Companions earn a 2% match on the primary technology, 3% on the second, 4% on the third, 5% on the fourth and 1% on the fifth
FastStart Bonus
The FastStart Bonus rewards associates for buying two clients and producing gross sales quantity.
The FastStart Bonus is cut up into two parts, FastStart14 and FastStart30, that are triggered by the FastStart Problem.
The FastStart Problem is triggered on
- technology of a retail buyer sale;
- recruitment a brand new Lifocity affiliate; or
- ten days after signing up as a Lifocity affiliate.
FastStart14 qualification have to be met inside 14 days of the FastStart Problem triggering.
To qualify for FastStart14, a Lifocity affiliate should
- have generated 100 PV over the previous month;
- generate 800 PTV and 1000 GV; and
- enroll two retail clients who’ve positioned a product order (excludes trial packs and samples)
Upon assembly the above qualification standards the FastStart14 Bonus rewarded is
- $250 money
- 100 Life Bucks
- elevated enroller bonus fee charges
FastStart30 qualification have to be met inside 30 of the FastStart Problem triggering.
To qualify for FastStart30, a Lifocity affiliate should
- have generated 100 PV over the previous month;
- generate 1600 PTV and 2000 GV; and
- enroll 4 retail clients who’ve positioned a product order (excludes trial packs and samples)
Upon assembly the above qualification standards, the FastStart30 Bonus rewarded is
- $500
- qualification for the FastStart30 Pool (1 share)
- 100 Life Bucks
If a Lifocity affiliate generates 5 personally recruited associates who qualify for FastStart30, inside 120 days of signing up as an affiliate, they obtain a further $1000 bonus.
Word that Life Bucks will not be defined wherever on Lifocity’s web site or of their compensation materials.
FastStart30 Pool
Lifocity takes 0.5% of company-wide gross sales quantity and locations it into the FastStart30 Pool.
To qualify for the FastStart30 Pool a Lifocity affiliate should have additionally certified for the FastStart30 Bonus (see above).
Further FastStart30 Pool qualification necessities are as follows:
- generate 100 PV, 800 NV and and 800 PTV
- enroll ten retail clients who’ve positioned a product order (excludes trial packs and samples)
Upon assembly the above qualification standards, shares within the FastStart30 Pool are earned as follows:
- generate 800 NV in a month = one share
- generate 1200 NV in a month = three shares
- generate 3000 NV in a month = 5 shares
FastStart30 Pool share qualification resets every month.
Enroller Bonus
The Enroller Bonus is a recruitment bonus, paid on gross sales quantity generated inside a newly recruited affiliate’s first thirty days.
There are three tiers of Enroller Bonus qualification:
- Commonplace – out there to MLM fee certified associates
- Quick Begin – have certified for FastStart14 or FastStart30 and preserve 100 PV a month, or enroll ten retail clients who’ve positioned a product order (excludes trial packs and samples)
- Energy Enroller – enroll ten retail clients who’ve positioned a product order (excludes trial packs and samples) and have generated 1500 PTV
Relying on the achieved qualification tier, the Enroller Bonus pays out weekly as follows:
- Commonplace – 20% on stage 1 (personally recruited associates), 5% on stage 2 and 10% on stage 3
- Quick Begin – 20% on stage 1, 10% on stage 2, 20% on stage 3 and 5% on stage 4
- Energy Enroller – 20% on stage 1, 10% on stage 2, 20% on stage 3, 5% on stage 4 and a pair of% on ranges 5 to eight
Word that the extent 1 Enroller Bonus may be elevated to 40% for thirty days by signing up with a Enterprise Builder Pack.
Model Champion Pool
Lifocity takes 4% of company-wide gross sales quantity and locations it into 4 separate Model Champion Swimming pools (1% every pool).
Every Model Champion Pool corresponds with Stage 7 to Stage 10 Model Associate ranks.
- Stage 7 Model Companions obtain a share within the Stage 7 Model Associate pool
- Stage 8 Model Companions obtain a share within the Stage 7 and eight Model Associate Swimming pools
- Stage 9 Model Companions obtain a share within the Stage 7 to 9 Model Associate Swimming pools
- Stage 10 Model Companions obtain a share in all 4 out there Model Associate Swimming pools
Word that along with rank qualification, the next standards additionally applies:
- should have an energetic autoship order
- enroll 5 retail clients who’ve positioned a product order (excludes trial packs and samples)
- generate 100 PV, 800 NV and 800 GV every month
Lastly, Lifocity associates who additionally certified for FastStart30 obtain a further share in every Model Champion Pool they qualify for.
Becoming a member of Lifocity
Lifocity affiliate membership is $30 yearly.
Associates can choose to enroll with
- a Model Expertise Package for $313
- a Model Builder Package for $589 or
- a Enterprise Builder Package (value not disclosed)
The Model Expertise and Builder Kits present discounted product bundles.
The Enterprise Builder Package supplies this and compensation rank development for twelve months.
Word there may be additionally a $10 annual affiliate membership possibility, nevertheless this doesn’t present entry to MLM commissions.
Conclusion
The CBD aspect of Lifocity’s product providing isn’t something to jot down house about.
CBD oil and CBD balm. This can be a saturated MLM area of interest and even outdoors of MLM these merchandise can be found all over the place.
Durt is… properly I can see why it was named so. My concern is whether or not or not it’s marketable.
I’m undecided if Lifocity is making an attempt to be cute or correct with branding, however the finish end result misses the mark.
Durt is an all-natural focus produced from minerals present in historical rock and soil that may be added every day to water and different drinks for elevated well being and vitality.
Durt seems like chilly gluggy tea. The packaging jogged my memory of sauce sachets you get in two minute noodles packs.
I do know there’s a dietary angle however actually until it tastes wonderful, I couldn’t long-term abdomen what actually seems like liquid dust.
This presents a advertising and marketing problem, as outdoors of Durt Lifocity is “simply one other CBD MLM firm”.
Probably not certain how Lifocity may tackle this, wanting a complete product rebranding.
Lifocity’s compensation plan is essentially the most retail centered instance I’ve come throughout in a while.
I can’t emphasize that sufficient, the retail commissions and bonuses Lifocity pays out are actually fleshed out.
As a substitute of your typical “right here’s a retail fee” routine, Lifocity affords retail commissions, residual commissions, a bonus math and generations.
Moreover retail fee quantity (each new and residual), are virtually baked into each fee and bonus qualification.
The place it’s counted, downline quantity is capped at three unilevel staff ranges. This retains groups tight and means a Lifocity affiliate can’t simply construct large groups to override required {qualifications}.
Retail clients may qualify without spending a dime autoship by referring two extra retail clients on autoship.
The Model Champion Pool does require a Lifocity affiliate to have a standing autoship order, however that’s balanced out with retail buyer and quantity necessities.
Context is every part and the place Lifocity’s compensation plan does dive into gray territory, they do a superb job of constructing certain retail isn’t forgotten.
One pink flag I can’t ignore is the Enterprise Builder Pack. Each as a result of it’s blatant pay to play and prices will not be disclosed.
And never solely that, Lifocity exit of their strategy to conceal the Enterprise Builder Pack value.
It’s not talked about wherever. In case you strive to enroll as a Lifocity affiliate you’ll get the primary two pack choices however Enterprise Builder Pack isn’t there.
Clearly it’ll value greater than the $589 Model Builder Package. I’m not understanding why it’s a state secret.
One thing else Lifocity fails to reveal is what precisely Life Bucks are. They’re talked about within the compensation plan however not wherever on Lifocity’s web site.
They sound like product credit score however I can’t say for certain. Just like the thriller Enterprise Builder Package value, not disclosing what Life Bucks are is unusual.
In abstract Lifocity has a flagship product I’m probably not offered on, the standard CBD providing and a closely retail centered compensation plan.
Positively strive Durt earlier than committing and strategy it from the angle of a retail buyer. That’s, “can I see myself paying for and taking Durt long-term with out the hooked up earnings alternative?”
Good luck!
Replace twenty seventh July 2021 – Lifocity has been merged with Liv Labs, one other LaCore Enterprises CBD MLM alternative.